Kurt Hanson, Paul Maloney, Jennifer Lane, John Gehron and the entire staff representing their company at RAIN in Las Vegas should be smiling. They put on a great show last week, well-attended, on time (pretty much), and very relevant to what’s happening in media and digital today. Paul and I were in the room from […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Happy Tax Day
No matter your political persuasion, April 15th is always one of those odd days. If you did your preparation back in January, if you used TurboTax, or if you’re still working them as you’re reading this post (STOP READING THIS POST AND FINISH YOUR TAXES), the inevitability and common experience of taking care of this […]
Read MoreAre You Getting Engaged?
Spring is in the air, but sadly, engagement is still a rarity… when it comes to Facebook and many radio stations. This may be due to the rising belief that other digital tools – namely email marketing and paid search – are more effective. Or that maybe it’s not about making money on Facebook. Maybe these […]
Read MoreRhode Island
In his ongoing efforts to generate revenue on behalf of our radio clients, Paul Jacobs takes a short break from his busy schedule to opine about sales, advertising dollars, and a little geography lesson. I was recently in a meeting with a general manager and he expressed happiness that radio revenue was growing in the […]
Read MoreThank You, 140 Characters
As many readers of this blog know, I was fortunate to be one of the speakers at the “140 Characters Conference” held in downtown Detroit last fall. Since that time, it has been a thrill to connect with Jeff Pulver and the entire 140 Characters community via Twitter. The more time I spend on Twitter, […]
Read MoreWhere It’s At
The scene: The Ad Age Digital Conference last week Bob Pittman to radio: “Be wherever listeners are with the products and services they expect.” Fred Jacobs to Bob Pittman: “Good point and it’s great to hear a top broadcaster say this. But we’d better first figure out where our listeners are and what it is […]
Read More"The Future Ain’t What It Used To Be"
And with that great quote, Yogi Berra once again provided perspective for all of us trying to get a grasp of where it’s all headed. Our rapidly changing technology and its impact on media (and our lives) is moving at breakneck speed. But even with all this change, there are certain trends that are undeniable. […]
Read More“The Future Ain’t What It Used To Be”
And with that great quote, Yogi Berra once again provided perspective for all of us trying to get a grasp of where it’s all headed. Our rapidly changing technology and its impact on media (and our lives) is moving at breakneck speed. But even with all this change, there are certain trends that are undeniable. […]
Read MoreThe Worst Moments
It is so easy to look good when you’re winning, when it’s easy, when the sun is shining. But what about when you suck or the competition is eating your lunch or things are just going wrong? Seth Godin suggests those times are a real window to your true personality. As he so eloquently puts […]
Read MoreArt Vs. Science
We are truly living in incredible times. If you need any more proof of that, the ongoing battle between Microsoft and Apple is a case in point. Apple has taken it to Microsoft in countless TV commercials, painting its rival as doltish, fat, and incompetent. The debate took an interesting turn recently when comments from […]
Read MoreFacebook Mobile
The story hit last week – Facebook now has more than 250 million mobile users. Those are big boxcar numbers. In our “Goin’ Mobile” study for Arbitron last year, all 18 of our smartphone owning respondents had the Facebook app on their mobile phones. That was all we needed to see. I was fortunate to […]
Read MoreWinning?
What can we learn from Charlie Sheen’s “Violent Torpedo of Truth” tour, which of course opened here in Detroit on Saturday night? First, celebrity will only take you so far. Sheen brought his entourage to the Fox Theater and it didn’t take long for fans (or ex-fans) to start walking out. For all the reasons […]
Read MoreGoogle’s Rules
When you think about what Google was and what they’ve become, it’s pretty damn amazing. Remember, they were not the first search engine by a long shot, but their opening page was so simple and that “I’m feeling lucky” choice communicated to us that the creators were different and had a sense of humor. It’s […]
Read MoreSwiss Army Gadgets
A recent New York Times article underscores something that we saw loud and clear in “Goin’ Mobile” – smartphones are replacing other gadgets and changing our lives in the process. At the Worldwide Radio Summit in Los Angeles next month, I’ll show a different radio-ized version of “Goin’ Mobile” and one of the new segments […]
Read MoreWho Needs Sex (or Age)?
Throw out traditional demographic buying? It seems like there’s a movement like this every few years, but when it comes from a guy like David Poltrack, you’d better pay attention. Poltrack is the head research guy at CBS (like a dentist named Dr. Molar), and at a recent Advertising Foundation’s Think 2011 conference, he indicated […]
Read MoreA Commercial Radio View Of NPR
A couple of weeks back, Paul wrote a guest blog about NPR in response to an Eric Rhoads commentary. That blog post set a record for us, and drew comments from a wide range of industry pros. Jim Farley, VP of News & Programming at Bonneville’s WTOP – one of the best stations in the […]
Read MoreI Hate Commercials
Actually, I enjoy commercials, especially when they move you, tell you something you didn’t know, entertain, or surprise you. But to look at a recent study from AdAge/Ipsos Observer, the medium is most definitely the message. And some of the new digital platforms are not being embraced by consumers for positively delivering ad messages. It […]
Read MoreThe Big Grabowski
Today, a guest blog from Bill Weston, the incomparable programmer of Greater Media’s mighty WMMR. During a recent conversation, Bill told me this story about how great brands evoke kismet – and good luck, too. So here’s a quick story of radio’s relevance – a parable from the Karmic Wheel. It’s a reinforcing tale for […]
Read MoreSocial Networkiness
Every time you turn around, it’s another one of those polls or city rankings that are designed to get you talking and generating lots of tweets. Well, earlier this week, it was the pecking order of America’s cities based on their “social networkiness.” (I made that one up, not Stephen Colbert). Yes, Mashable reported on […]
Read MoreEnchanting Guy
Jacobs Media’s digital guy, Tim Davis, is back from SXSW Interactive. Last week, he summarized the vibe from the conference. Today, a look at author & thought leader Guy Kawasaki’s presentation… A non-thematic highlight at SXSW was seeing Guy Kawasaki speak about his new book Enchantment. It’s not tied into some of the overarching themes […]
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