Jacobs Media’s social media maven, Lori Lewis, continues her Friday series on “Balance” – best practices for radio’s use of the digital toolbox. She’s breaking out each letter of B-A-L-A-N-C-E to provide on-point information about social and digital assets and how the best can be utilized. Here’s the letter “L” to wrap up this week: […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Dude, Where’s My Car Radio?
We had several great comments and lots of chatter about our Pandora blog last week. And that got me to thinking about Pandora’s pursuit of all possible distribution outlets for its Internet radio stations. Of the hundreds of places where consumers can access Pandora via the web and mobile web, it’s the dashboard of the […]
Read MoreThe Concert Authority?
There's some big news this week as Groupon and Live Nation are launching a new online ticket deal as we head into another challenging concert season. We all know how fickle Americans have become when it comes to picking and choosing a diminishing number of concerts to see each year. And as CD sales plummet, and […]
Read MorePlanned Obsolescence
jacAPPS head guy, Paul Jacobs, combines a little Motor City with a lot of Cupertino to discuss the differences between innovation and obsolescence in today’s blog post. One my favorite apps (and yes, it's one we didn't build) is for Major League Baseball. It's the best $15 I've ever spent. As a baseball freak, I'm […]
Read MoreThe Other 361 Days
A few years ago, I caved after umpteen multiple day power outages and bought a generator. Once or twice a year, we lose power and now I really feel very thankful for that big box. What would I do without it during these emergencies? Problem is, the rest of the year, it sits in the […]
Read More“A” As In “Adapt”
Jacobs Media’s social media maven, Lori Lewis, continues her Friday series on “Balance” – best practices for radio’s use of the digital toolbox. Here’s the first letter “A” to wrap up the week: Never before has radio’s audience been more fragmented. Consumers have more choices in which to stay connected and informed. The challenge for […]
Read MoreThe P Word
At last week’s Worldwide Radio Summit, a word cloud diagram would have probably revealed that the most uttered word at the conference started with a “P.” Tim Westergren must have been grinning from ear to ear. In multiple sessions, Pandora was a focal point of conversation as panelists debated exactly what this pure-play music service is […]
Read MoreRadio Loves L.A.
It’s been too long. Radio and Los Angeles have always been a great match, going back to all those R&R conventions. But Joel Denver, Sat Bisla, and the All Access team outdid many of those conferences in their first year out with last week’s Worldwide Radio Summit. It was great to see many of you […]
Read MoreWhat’s Your “Deal Load?”
As traditional broadcast outlets continue to grapple with the competitive realities that come from new media players, their overall approach to advertisements really hasn’t changed a whole lot. In fact, most radio sales teams are essentially selling the same products in the same ways they always have – 30 and 60-second spots. Sometimes, advertisers run […]
Read MoreHonor
Today, we honor all members of the U.S. Armed Services, here at home and abroad. We honor the 9/11 families and those who lost their lives that day. And we honor America at this incredible time in our history.
Read MoreBalance
Since we brought Lori Lewis on the Jacobs Media team, a number of you have asked, “What’s she going to do for you exactly?” Good question. We know that consumers behave differently today. They meet in social networks, they share content, and they spread their voice. They carry their phones with them everywhere they go. They […]
Read MoreThe King’s Coach
It’s interesting how we can watch the same film, and come away with different takeaways and impressions. After seeing The King’s Speech early in the year, I was struck by King George VI’s challenge to master new technology – radio – in his communication efforts and likened it to the challenges that legacy media faces […]
Read More“Don’t Hang Out With Knuckleheads”
That was the advice that Kid Rock gave the student body at Romeo High School during a surprise visit last week. Yes, he gave $5,000 to his alma mater’s performing arts program, but it was his advice to the students that really resonated. As you’ll see below on the story written and reported by WXYZ-TV/Detroit anchor […]
Read MoreYou Can’t Keep A Good Man Down
This morning’s post is directly from the keyboard of Paul Jacobs, our resident sales pro who has spent an amazing amount of time in sales meetings, pitching agency business, and hosting advertiser breakfasts on behalf of our male-centric client stations. Here’s his “take” on what radio can do to fight back as we announce the release […]
Read MoreFaster Than You Think
At the RAIN conference in Vegas, Kurt Hanson addressed his attendees with his popular “State of the Industry” address. While some of the same basic themes that Kurt has been espousing for some time were in place, he led off the session with something for all the attendees – and all of you reading this […]
Read MoreRock ‘n Roll All Night And Market Every Day
Behind the makeup, KISS is one incredible marketing machine, and in today’s post, Bill Jacobs takes a look at how some of their guiding principles apply to any brand. It’s pretty amazing that a band that’s had just two Top 10 songs over a 35-year career has became a marketing juggernaut. True, KISS has sold over […]
Read MoreBrown M&Ms
A recent This American Life show hosted by the incomparable Ira Glass opened with the story about how Van Halen would demand the removal of brown M&Ms from the band’s backstage catering demands, divas that they are. It’s a story that probably everyone in radio knows about, but what about the reason behind this item […]
Read MoreBrown M&Ms
A recent This American Life show hosted by the incomparable Ira Glass opened with the story about how Van Halen would demand the removal of brown M&Ms from the band’s backstage catering demands, divas that they are. It’s a story that probably everyone in radio knows about, but what about the reason behind this item […]
Read MorePrize Pigs
Starbucks CEO Howard Schultz has a new book out (Onward: How Starbucks Fought For Its Life Without Losing Its Soul), and is making the PR rounds. The book tells the story that during Starbucks’ meteoric rise in the early 2000’s, the company lost its compass and forgot its brand essence. In a recent interview with […]
Read MoreeSeder
Back around the holidays, we posted a video about the story of Christ, digital style. Wouldn’t you know it, the same basic idea has been created by the aish.com, and it’s a clever video that integrates the Passover story with some hi-tech effects. >EMAIL RECIPIENTS: CLICK HERE TO VIEW GOOGLE EXODUS VIDEO< The “Google Exodus,” […]
Read More- « Previous Page
- 1
- …
- 168
- 169
- 170
- 171
- 172
- …
- 266
- Next Page »
