jacoBLOG

We are excited about the release of Techsurvey 7, our seventh annual media and technology web survey.  With more than 70 Rock/Alternative/Classic Rock/Triple A stations participating – in the U.S. and now Canada  – more than 20,000 core radio listeners have weighed in. The free AllAccess webinar takes place today.  Click here to register and participate. […]

I read lots of different publications – online, newspapers, and magazines – because you just never know where the next great idea or pearl of wisdom will come from. One of my regular reads, believe it or not, is the Costco Connection, which is actually a very well-written publication, produced by my favorite place to […]

I enjoyed last Friday's post from Lori Lewis about the need to use metrics in determing social media success.  But looking at the bigger picture of brand success, I would suggest to you that it is the unmeasurable qualities that often make the difference between winning brands and losing brands.  With all those metrics, analytics, […]

During the past several weeks, Jacobs Media’s social media maven, Lori Lewis, has been working her way through a series of posts called B-A-L-A-N-C-E.  Today’s post is the letter “C” – creating metrics that work.  Read on. “And you may ask yourselfAm I right? Am I wrong?And you may tell yourselfMY GOD!  WHAT HAVE I DONE?…”-Talking […]

Today’s post was co-written by Fred and Lori Lewis, Jacobs Media’s social media whiz, who always advises that when it comes to tech, do the right thing. Is that a hacker in your account or are you just happy to see me? As you have no doubt heard by now, Congressman Anthony Weiner (D-NY) had […]

There’s something interesting happening at the crossroads of television programming and social media that is worthy of our attention.  While many of us are addicted to consuming TV shows through a DVR for maximum convenience, there’s a sub-event occurring around live programming. There are certain real-time events that don’t make sense for the DVR – […]

A highlight at the recent Convergence conference was seeing keynoter James Cridland at Radio Ink’s “Radio Tech Summit.” James is the managing director of Media UK and uses the interesting descriptor of “radio futurologist.”  After watching his presentation, it’s an apt title for what James is about. The essence of his talk was that around the globe, […]

Saluting the courageous men and women who have served this country in honor during the Memorial Day holiday weekend.

Jacobs Media’s social media maven, Lori Lewis, continues her Friday series on “Balance” – best practices for radio’s use of the digital toolbox. Thanks for all the great feedback to Lori’s earlier posts, as she takes each letter of B-A-L-A-N-C-E to provide tips about social and digital strategies and tactics. Here’s the letter “N” to […]

As we move into the final throes of American Idol for this year, Jacobs Media’s digital dude, Tim Davis, has some observations about a season that has ushered in some major changes for one of the most successful television shows in history. Here’s his “take” on this season’s Idol: With the finale of this season’s […]

Jacobs Media’s mobile guy, Paul Jacobs, takes a look at a new Google study about mobile – “The Mobile Movement.” Here’s his “take” on this great report and the changing mobile environment: Google has just released a new study – "The Mobile Movement:  Understanding Smartphone Usage" – that provides important findings for any brand that […]

And with that statement, Russ Hill, President of Ownd Media Group, elicited “oohs,” “aahs,” and even a little vitriol from the packed crowds at Radio Ink’s Convergence conference. I tweeted Hill’s “I don’t want to be around radio people” comment, and some responded angrily and defensively.  But there’s clearly a context to what he’s saying […]

A recently released Nielsen survey points to the notion that owning a tablet like an iPad leads to diminishing use of other devices.  This includes desktops, laptops, eReaders, and game consoles. (Prediction: As the iPad 2 proliferates, digital camera use will drop, too.) We have seen this same phenomenon in different settings over the past year […]

Jacobs Media’s social media maven, Lori Lewis, continues her Friday series on “Balance” – best practices for radio’s use of the digital toolbox.  We’ve gotten nice feedback on these posts, as Lori breaks down each letter of B-A-L-A-N-C-E to provide on-point information about social and digital assets and how best they can be utilized.  Here’s […]

When Tim Davis returned from his trip to SXSW earlier this year, all he talked about was CX or UX – customer experience or user experience. Earlier this year, a new Forrester study was released that supports Tim’s takeaway.  They surveyed 137 “Customer Intelligence” professionals from a wide range of industries (the media entertainment/leisure category […]

In a recent media address at the Google I/O conference, Google Executive Vic Gundotra put this slide up for the room to enjoy: Here are two key quotes: “High quality apps are the lifeblood of Android.” “It’s great to be in a battle for the hearts and minds of developers.” Those are fighting words, and […]

Last week, old friend and thought-leader Dave Martin fired off a tweet that included a link to a new concept – Groupon Now.  It is important that everyone in radio sees this, so take a look, and then let’s talk about its implications.   >EMAIL RECIPIENTS: CLICK HERE TO VIEW GROUPON NOW VIDEO< We have […]

I had one of those Twitter moments the other day.  In just a matter of a few seconds, I ended up getting juxtaposing tweets.  And it inspired me to write this post about how we approach the challenges that lie ahead. In this corner, it’s Jack White, Detroiter, rock star, and a guy who has […]

Jacobs Media’s social media maven, Lori Lewis, continues her Friday series on “Balance” – best practices for radio’s use of the digital toolbox. She’s breaking out each letter of B-A-L-A-N-C-E to provide on-point information about social and digital assets and how the best can be utilized. Here’s the letter “L” to wrap up this week: […]