Jacobs Media’s Digital and Social Strategist Lori Lewis has been test driving the new Google+. now this looks interesting… The Google+ launch went so well last week with various tech and social types (including me) that many are already claiming they’ve given up Facebook. Now, while Google’s road map is ambitious enough to create something […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
HOSO
I did the math the other day, and the sad truth is that I spend approximately 75 nights a year in hotels. They vary quite a bit because most of the time, I’m dependent on clients for setting up trades with local hotels. Something that is changing in the hotel industry revolves around increased use of technology. […]
Read MoreLOMO
Our resident apps maven, Paul Jacobs, takes a look at the mobile phenomenon and a recently released set of numbers that are truly impressive. Let’s take a ride on the mobile juggernaut. This post ties in to yesterday’s SoMo discussion. In a recent presentation, the head of digital venture capital leader Kleiner Perkins, John Doerr, […]
Read MoreSOMO
As we learned up close and personal in “Goin’ Mobile” last year, social media and mobile are dual accelerants – each feeding off the other – and growing in ways that were previously unimaginable. Facebook’s impact on our lives continues to amaze us, as the numbers rise meteorically, including people that we never dreamed would […]
Read MoreHappy Fourth Of July Weekend
Jacobs Media wishes you and your families a happy and safe Fourth of July Weekend. We will return on Tuesday, July 5. In the meantime, wear sunscreen.
Read MoreThey Call Me Dr. KISS
How does your brand stand out in a crowded industry where you’re surrounded by strong competition? Simple. You distinguish yourself, your services, and your services from all the others. Actually, not so simple. Drug stores, car dealers, and radio stations struggle with this challenge every day. That’s why when you see something innovative in an […]
Read MoreWrite To Engage
Did you ever get a cool gift from someone who cared about you – and instead of unwrapping it and putting it to use, you let it sit on a shelf because you were too busy to enjoy it? I’m hoping that doesn’t happen with the gift that B101’s Jerry Lee has given the radio […]
Read MoreOut Of SYNC
The not-so-good news last week out of Detroit was that Ford’s J.D. Power ratings dropped the automaker to 23rd on the list of automotive brands for IQS rankings – Initial Quality Ratings. For Ford – the American automaker that did not take the bailout money – this was a pail of ice water because in […]
Read MoreAre You Experienced?
In radio, we often spend a lot of time and a lot of money bribing the audience to listen to our stations. Sometimes, contests have strategic value – like the “Workforce Payroll” promotion that supports at-work listening. But for the most part, contests are steroids. They can move the needle temporarily and perhaps help “buy […]
Read MoreStern’s Weiner: A Lesson in Treatment
Our resident personality coach and morning radio fan, Keith Cunningham, just about got Weinered-out last week. Here are some thoughts about how any show can use smart treatment strategies to be just like Howard. While he may be further out of the media limelight these days, Howard Stern still knows how to stir it up and […]
Read MoreDon’t Die Over A Weekend
Last weekend was simply beautiful in many parts of the country, a full baseball schedule, the U.S. Open on TV, and it was Father’s Day. And in the middle of it all came the announcement that “The Big Man” – Clarence Clemons – passed away. While Bruce Springsteen isn’t the staple he was back in […]
Read MoreRisky Business
OK, it started with this screaming headline in Radio Ink. (You have to hand it to Eric Rhoads – he loves a good controversy and enjoys using his publication as a forum.) JERRY LEE: “STREAMING YOUR STATION IS A BAD BUSINESS MODEL” And from there, a digital can of worms opened, eliciting comments – often […]
Read MoreThe Fall Of RIM
Imagine the frustration and humiliation of being a market leader in an industry that is exploding – only to lose your dominance and even your respect. Ask Rupert Murdoch how he feels about the demise of MySpace at a time when social media has become a dominant part of the culture. And now Research in […]
Read MoreNew Cume
Every day we are barraged by articles, blogs, and research about media and technology. It’s easy to miss something important amidst all the new gadget releases and pundit observations. That was the case with a recent MediaPost email I received. Buried at the bottom was this headline: “Smartphone sales up 80%.” The piece itself was just […]
Read MoreThe MIG?
As you may have read yesterday on AllAccess, an A&E produced show, in partnership with Popular Mechanics, rated all of the most important, innovative, and incredible devices in history. On “101 Gadgets of All Time,” the #1 most important device is the smartphone. And sitting at a solid #2 (above TV, the hypodermic syringe, and […]
Read MoreOn B-A-L-A-N-C-E
We know that consumers behave differently today. They carry their phones with them everywhere they go. They ask if “there’s an app for that?” They say whatever they want when they comment on blogs. They meet in social networks, they create and share content, and they spread their voices. Ultimately, they can redefine our brands […]
Read MoreLearning To Fly 2
Yesterday’s post showcased Southwest Airlines, a company that has truly stood apart from the field – by design – during its historic 40 years in the business. Today, we’ll take a look at Spirit. In a tough industry, it’s hard to stand out. But Spirit has done just that – trying very hard to, at […]
Read MoreLearning To Fly
I’m a Delta guy, largely because they’re hubbed in Detroit. Like with Northwest before them, I’m your typical Platinum frequent flyer who is virtually oblivious to cabin announcements, seat belt instructions, and all the other formalities of air travel. Like George Clooney in Up In The Air, except for the physical looks and hot girls […]
Read MoreMaking It Happen
Our resident sales guru, Paul Jacobs, sees the tide turning out there in Agency Land. Hey, men shop, too. Read on. When I first became a general manager, my new boss told me something that always stuck with me: “There are two types of people – those who let things happen and those who make […]
Read MoreThe Pen Is Mightier Than The Source Code
We have discussed the rapid ascent of Groupon in this blog a lot this year. Our new Techsurvey 7, conducted among 70+ rock-formatted stations, netting nearly 21,000 respondents covered a lot of digital ground this year. And we devoted some questionnaire space to eCoupon sites like Groupon and Living Social. The results among these rockers […]
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