In our continuing theme devoted to redefining and rethinking radio sales, let’s take a look at an area that may lose me a friend or two – the concept of the Director of Sales. Now I’m not suggesting that all those DOS’s aren’t doing their jobs. In fact, most are dedicated, hard-working former sales reps and sales […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Revenue Pie
This week, we’re looking at the radio sales conundrum, taking off on new Clear Channel CEO Bob Pittman’s speech at The Radio Show earlier last month. He noted that radio has not traditionally gotten its fair share of “the revenue pie,” and much of that is due to the industry not telling its story effectively. As […]
Read MoreRadio Sales 101
I knew today’s post title would grab your attention. Well, maybe not, because sales isn’t usually regarded as the “entertainment” side of radio. And as many who got into the programming/performance side of the business will tell you, they never had much of an interest in sales. But I would submit to you that the […]
Read MoreTimely or Timely?
As the founder of the 140 Characters Conference program, Jeff Pulver (pictured), will tell you that Twitter exemplifies the power and impact of the real-time web. (Jeff will be one of our featured guests at the Jacobs Media Summit, in partnership with Arbitron’s Client Conference on December 6-8). Over the past couple of years, millions […]
Read MoreGreetings From Pegulaville
Today’s guest blog comes from resident hockey fan and diehard Buffalo supporter, Ralph Cipolla. It’s a great lesson in CX – and how anyone and everyone from an organization can roll up their sleeves and get involved. Let the puck drop… First, full disclosure. This blue, gold, and white blog is a labor of love. […]
Read MoreHow To Buy An App
Our jacAPPS division has grown by leaps and bounds in the past three years, thanks largely to robust interest in the mobile space and a strong staff of hard-working Michiganders who are great at what they do. We get asked a lot about what makes a great app, the questions that brands need to ask […]
Read MoreEffing Facebook
Here’s a comment – or better yet, a bitch – taken from Reddit, just one of many forums where Facebook customers are expressing anger and frustration at how their privacy is deteriorating. As they say, that’s an N of 1. To look at more than 1,000 people who weighed in last Thursday on SodaHead.com, here’s […]
Read MoreA Simple Lesson In Marketing
What do you do when you have a new product offering and you want to simply and effectively get the word out to your entire customer base – while not disrupting your everyday business? You take every opportunity to tell them about it. Google+ is now open to everyone, so the mission is to let […]
Read MoreOh No! Not Another Remote!
What do you do when you have 160-something broadcasts a year, all of which are pretty much the same, and yet you want to do something special that can help you get noticed at a time when attention spans may be waning a bit? Many radio stations go through this problem every week. Client remotes, […]
Read MoreRaising the Rates
I have to confess that I’ve never understood the science (assuming that’s the correct way of looking at it) of managing rates. On the radio station side, it is an incredible juggling act. When can you raise rates? Is it driven by ratings, results, available inventory, or a combination of all these things? When do […]
Read MoreIt’s Beginning To Look A Lot Like….
Yes, the nation’s retailers are once again hoping and praying for a strong end-of-year shopping season. And in anticipation, a new study from Motista is urging holiday-dependent businesses to not just push the emotional button (friends, family, giving, etc.) but connect with customers in a meaningful way. Thus, there is more value in the emotionally […]
Read MoreThe Wrong D?
On the heels of a strong NAB/RAB Radio Show in Chicago last week comes the announcement that the 2012 site is Dallas, a familiar city for this convention. The Anatole is a large facility and conference center, more than capable of handling the throngs of radio people who will be in attendance. And while we […]
Read MorePut The Show Back In The Business
Another Radio Show has come and gone. And this years was one of the better ones in recent memory. Why? Chicago played a major role. As we have opined in this blog in the past, The Radio Show works fine in markets like Charlotte and Austin. But Chicago is a bigger stage, a major market, […]
Read MorePlaces Out
In an interesting twist, Facebook actually had something of a failure late last month when it blew up Places. We highlighted this feature in this blog because we sensed that with hundreds of millions of members, Facebook would have a powerful advantage with this location-based tool. The idea here was for Facebook to one-up Foursquare […]
Read MoreDenise Speaks!
Over the past couple of weeks, radio has been debating the impact of “Denise,” the artificial intelligence DJ. We’ve devoted space in this blog to the conversation, and I have taken a keen interest in this technology. Yes, its development makes a statement about the state of radio in 2011. But beyond that, much of […]
Read MoreThe Next Battleground – The Car
As readers of this blog know, we are headquartered here in Detroit, so we have a unique perspective on the role of the automobile in people’s lives. And over the past few years, the pros and cons of the Motor City’s top product have intensified. It’s been a rollercoaster as the auto companies started to […]
Read MoreIt’s All Branding
Perhaps you were watching that amazing Michigan-Notre Dame game under the lights this past Saturday night. Aside from how great “The Big House” looked and the amazing finish, the other thing you may have noticed is the way the student section looked. You don’t have to wonder where they’re sitting because it’s common knowledge that […]
Read MoreThe Information Radiator
There was a lot of collective attention these past few days to New York City. And that got me thinking that when you’re vacationing in the city or doing business there, you often find yourself on Times Square among all the neon, billboards, and human distractions. And where do your eyes gravitate? To the news ticker, […]
Read MoreBands & Brands
I ran across an interesting Media Post article recently about a partnership between Country’s Zac Brown Band and Jack Daniel’s – two brands that have a lot of synergy. As you’d expect, this commercial relationship will have lots of different tentacles – ticket giveaways, beverage signage, pre-concert “Eat & Greet” events (the band is famous […]
Read MoreGroupon Grope
The news that Groupon has had a summer worse than the Chicago Cubs has a lot of people in radio – and in marketing – buzzing. In fact, Groupon traffic took a 50% hit this summer, suggesting the possibility of deal burnout. Or is it? Because during this same period, Living Social traffic jumped 27%. […]
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