I don’t have to tell any of you working for heritage brands in “old media” that it’s a daily challenge to rethink everything – especially the relationship with the audience. That’s especially true for a topic that we’ve been talking about all year – CX – the consumer experience. Last week, the New York Times […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Most Powerful Number
At this year’s Arbitron Client Conference and Jacobs Summit (thanks to those of you who attended, by the way), the most bandied about number was “93.” Aside from the fact that it’s the much quoted percentage of radio’s national reach, it is now being hailed as the retention level for sitting through commercial breaks. An […]
Read MoreBaby, You Can Drive My Smartphone
A major topic in our hallways is what’s happening with in-vehicle entertainment and information systems. You’re probably tired of me going on and on about my Ford SYNC in my Edge, but the fact is that my vehicle comes with a desktop that provides me with lots of options – not just AM/FM radio and a […]
Read MoreReverse Mentoring
What is reverse mentoring? A recent article in the Wall Street Journal defines it as “pairing upper management with younger employees in an effort to help educate corporate leaders.” That’s what former CEO Jack Welch did at General Electric. He charged 500 of his senior executives with reaching out to employees well below them on […]
Read MoreWish List
Every year, parents, retailers, and morning DJs try to grapple with figuring out what’s the hot new toy of the season. I remember past year frenzies like the Tickle Me Elmo incident that had parents paying outrageous amounts of money and running around like crazed weasels. But hard-to-find toys are something of a holiday tradition. There […]
Read MoreWho Will Be First?
The big news out of the publishing business is that the venerable, old standby, The Atlantic, may be the first mainstream magazine to have generated more revenue from its digital assets than from traditional pages sold in October. That’s a significant event, even for a magazine that typically sells at lower rates than some of its […]
Read MoreGroupon N' Roses
Sure, there’s been a lot of talk over the past few years about Rock’s waning position in the worlds of both radio and music. The new music reservoir has been drying up for some time, and a lot of once-iconic Rock stations, from BCN to KLOL to Q102 to KUFO to WYSP have disappeared, one […]
Read MoreGroupon N’ Roses
Sure, there’s been a lot of talk over the past few years about Rock’s waning position in the worlds of both radio and music. The new music reservoir has been drying up for some time, and a lot of once-iconic Rock stations, from BCN to KLOL to Q102 to KUFO to WYSP have disappeared, one […]
Read MoreMan Alive!
Maybe as we head into the final stretch of 2011 there’s something interesting happening. I’m referring to the comeback that we’re seeing in the advertising community when it comes to the male of the species. As many of you recall, we conducted a special survey – 13,000 respondents strong – back in January, specially designed […]
Read MoreNow Hiring
“Now Hiring.” Now there’s a headline you don’t see every day. There’s not a whole lot of hirin’ going on anywhere in radio. Or is there? We’ve talked to more than a hundred job-seekers in the past few months during this most recent purge, RIF, down-sizing, scale-back, realignment of human resources, or whatever the hell […]
Read MoreSocially Speaking
In our travels this year at Jacobs Media, we have spent as much time talking with clients about the role of social media at their stations as we have music testing, sales remotes, and “bowtie clocks.” I think this is a good sign because it signifies that broadcasters are discovering different avenues of communication with their […]
Read MoreP2P
No, not B2B or B2C, but P2P – person to person – the way in which real people communicate with each other. We all know how to do this, and in fact, most of us do this pretty well each and every day of our lives. How come we seem to forget about basic, direct, […]
Read MoreHappy Thanksgiving
As this year flies by, we’d like to thank all of you who read our blog regularly, as well as those who create content via your comments and thoughts. We wish you a happy, safe, satisfying, and long Thanksgiving weekend. Best wishes for easy airport, train, and car travel, as well as good times with those […]
Read MoreFamily Values
We have long heralded the way in which advertisers have used Classic Rock songs to set just the right tone for their brands. And of course, there’s been the NFL’s consistent use of Classic Rock artists at Super Bowl halftime shows. But if you’ve been watching TV this fall, something else is revolving around the Classic […]
Read MoreThankful
Where did the year go? I know I’m speaking for many of you who woke up this morning, realized that Thanksgiving is here, and Christmas is just around the corner. I always enjoy this time of the year because it offers a chance to reflect, remember, and recharge for the new year. As was the case this […]
Read MoreWindow Lickers 2
Why is it that most sequels never seem to match up to their original? From Jaws 2 to Fletch Lives, it seems like that second effort almost always falls way short. That is, until you see Lori Lewis’ next video in her “The State of Radio Series.” Lori’s little animated characters take on some important topics […]
Read MoreBeyond the Brand
Here’s a question for everyone in radio at the station level? How do you define your brand? Do you consider yourselves “The Classic Rock Station” or the station that plays “Favorites of the ‘80s, ‘90s, and Today?” Or are you “The News Authority?” And how would your audience describe you? The fact is that radio […]
Read MoreSo Suh Me
These days, it is often about reputation – how to build and maintain a good one. And also how to turn around a reputation that has been sullied. So much about what we read in the news these days about personalities tends to be reputation-based, whether you’re looking at Jerry Sandusky or Herman Cain. Yes, […]
Read MoreSummit-time, Summit-time, Sum Sum Summit-time
Have we really been doing the Summit for 16 years in a row? Apparently so, and this post will give you lots of reasons why we hope to see you in Baltimore on December 7th for a day of learning and career growth. (Not to mention Arbitron’s great agenda as part of their Client Conference, […]
Read More"What's the third one?"
For radio stations and companies struggling to find ways to be better than Pandora, XM, or that voicetracked station down the dial, sometimes it’s a simple as seizing the moment. But in these times when programmers are hard-pressed to program because they oversee other properties, do an airshift, maintain the website, and host station events, […]
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