In the midst of the maelstrom of the Rush Limbaugh controversy, there has been a lot of back and forth about some of the tactics employed by the “Boycott Rush” movement, and other groups that have used the power of social media to mount an attack on the embattled host… and his advertisers. We examined […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Ninja Warfare
In recent posts, we’ve talked about how broadcast radio might be wise to reassess, repackage, and refocus on the things it does best. Our post about being a “LocaLvore” elicited some great response and comments. And thanks to a tip from frequent JacoBLOG contributor, Mike Anthony, here’s a little something…literally, little: winning big by acting […]
Read More3 Stories
Sometime as we go through the routines of our jobs and our lives, it is easy to get caught up in the tasks at hand. We have deadlines, rating books, sales goals, and other obligations. Often it’s just difficult to spend time thinking about the future because the present is so damn busy. That’s why as […]
Read MoreBrand Alive
It seems like so many traditional brands are going through it – from Borders to Kodak to Sears. While it may seem unthinkable to even imagine a world without certain brands or products, it’s a creeping reality that certain famous names will become extinct in the coming years – or months. This puts brand managers and CEOs […]
Read MoreSlut Spring?
Sometimes storms just appear out of nowhere, despite all the sophisticated radar at our disposal. That was the case last year in what was known as “Arab Spring,” as first Egypt, and then other Middle East countries experienced that groundswell of change, led by gangs of people using Facebook, Twitter, and digital messaging platforms. In […]
Read MoreBe A LocaLvore
Have you heard of the term, “locavore?” According to Dictionary.com, a locavore is “a person who makes an effort to eat food that is grown, raised, or produced locally, usually within 100 miles of home.” There’s a growing movement in the restaurant industry for eateries that specialize in homegrown food. Why? The idea is that food […]
Read MoreMarketing Is About Value
In a recent post, we discussed the need for brands – and radio stations – to develop that brief, but meaningful idea or value proposition in the minds of their consumers. Today, we turn to the master of marketing for a little mentoring. We’re talking Steve Jobs, of course, and in a 7 minute video that is described on YouTube […]
Read MoreWorking For The Weekend
PPM has taught us a lot about how people actually listen to the radio. And the importance and role of weekend programming is one of those important lessons. Put together great weekends and it makes a big difference in your overall rank. On that topic, just before the end of 2011, researcher, George Bailey, a public […]
Read MoreThis Brand Is Your Brand
We hear a lot about “elevator pitches” – being able to boil down your company mission or your IPO concept in a focused, succinct way that can be communicated in a very short time frame. And sometimes I wonder how many radio stations, personality shows, or DJs could pull this off for their brands. A cool countdown that Lori […]
Read More“No One Gets Humiliated”
Is there something new emerging from the formula that has dominated television since the early days of Survivor and American Idol? And does it have implications for radio and the ways in which brands utilize the social space? Since Lori Lewis joined our company a year ago, she has urged all of us at Jacobs Media […]
Read MoreThe Landlord
We’ve all been there. You’ve been living in an apartment for a while, you paint the place, make some improvements, you start to get comfortable with your surroundings, and the place feels like it’s… yours. And then you hear from the landlord about some kind of policy change that’s going into effect on Monday. Maybe […]
Read MoreStorytellers
We continue to talk about the strange paradox that often exists as radio struggles to use Facebook. In her Monday post this week, Lori Lewis talked about the various misuses of Facebook by radio. Even though “everyone’s on Facebook,” it is perplexing why so many stations, DJs, and shows just keep treating its relationships like […]
Read MoreWhat’s New?
My email box is always full with all sorts of exciting stories about new gadgets and technologies. Here’s yet another mock-up of the alleged iPhone5: Is it real? Who knows? Who cares? I want one. Same with the iPad 3. What features will it contain? Will original buyers of iPad decide that now’s the time to […]
Read MoreThe Artist – Redux
Some of you have good memories. Early in January, I raved about an odd new film called The Artist, and the blog below – “The Public Is Never Wrong” – was inspired by it. Now you know “the rest of the story.” The film was the big hit at Sunday night’s Academy Awards ceremony, sweeping […]
Read MoreTech Guy
A couple weeks back, we showcased Nike CEO Mark Parker. His unique claim to fame? Parker came out of design and is now the guy making all the big calls for one of America’s biggest and best brands. At the time, we suggested the logic of content people running media companies, and in fact, radio […]
Read MoreIt’s 9:42 – Do You Know Where Your iPhone Is?
OK, when things slow down a bit at the next party or business meeting you attend, you now have a factoid that will amaze and impress. When you see ads for the iPhone in print or TV, the time is almost always set to 9:42. Why? Former Apple employee Bob Borcher recently revealed that 9:42 […]
Read MoreLet’s Make A Deal 2
Monty Hall knew what he was doing – the deal business for radio is worthy of your time and thought. Yesterday, we broke down overall interest in deals around the world, how businesses that have tried deals value them, and the need for radio to not walk away from this space. As we discussed, radio has an […]
Read MoreLet’s Make A Deal
The rise of deal sites in our online world has been nothing short of amazing. As of late last year, there were nearly 1,800 deal sites in North America. Yet, to hear many broadcasters and other analysts talk about the deals vertical, you’d think that the whole thing was one big fad or even an […]
Read MoreShrinkage
A recent story about changes at The Washington Post (that ran in The New York Times!) takes on the tough topic of legacy media’s struggles to adapt to the new media realities. There are obvious connection points here for radio, and a lot to be learned from The Post’s struggle to make the transition with less staff and […]
Read More(L)in Search of Talent
In case you’ve somehow missed it, there’s an incredible story sweeping the NBA – and it’s not LeBron or Kobe or bizillion dollar paychecks. The new sensation is the unlikely Jeremy Lin. Now lighting it up for the Knicks (and setting NBA records), no one expected Lin to be a pro, much less a star. […]
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