Did Samsung hire Randy Michaels? Or was it BlackBerry? Somehow the “Smartphone Wars” have devolved into tactical warfare that has “’80s radio” written all over it. After reading a story about how a mysterious black bus pulled up in front of an Apple Store in Sydney, Australia, to stage an apparent “protest,” I couldn’t help […]
Read MoreTurn Facts Into Feelings
Last weekend turned out to be a very special one for me. I received a great honor from my alma mater, Michigan State University – an Outstanding Alumni Award from their College of Communications Arts and Sciences. It was truly a memorable occasion that I shared with other amazing honorees, as well as family and […]
Read MoreThe Best Job Ever
You may have seen it in Forbes. One of those best/worst jobs lists recently came out, and yup, “broadcaster” made the list you don’t want to be on. The “research” was conducted by the job guidance site CareerCast.com and evaluated 200 professions. Along with one of the worse jobs being a traditional broadcaster, the Forbes list also included waiter/waitress, […]
Read MoreThings You Know
The coming Facebook IPO is all you’re going to hear about during the next few weeks whether you watch CNBC or not. This is the biggest tech offering since Google (no, not Pandora), and all the “experts” will be chiming in about whether you should invest in Mark Zuckerberg’s stock or not. Before I launch into […]
Read MoreHold The Phone
While checking out my Twitter feed a couple weeks ago, someone offered up a great Seth Godin line that actually comes from a blog post that’s four years old. It hasn’t lost an ounce of importance during that time: “The only reason to answer the phone when a customer calls is to make the customer happy.” […]
Read MoreInside Techsurvey8
We tried something very different for this year’s tech survey… and it worked. Thanks to some pushing from Joel Denver, we opened our annual tech study to everyone in radio. And 170 stations and more than 57,300 respondents later, we have something very special. There’s data on everything from Pandora to in-car audio entertainment systems […]
Read More"The Answer"
You know that when a blog post is titled like this one, something amazing could happen. Actually, the chances of that are poor here because sadly, no one seems to have “the answer.” That’s what makes navigating radio in 2012 a combination of exhilarating and frustrating. When I first started working in the business, I was […]
Read More“The Answer”
You know that when a blog post is titled like this one, something amazing could happen. Actually, the chances of that are poor here because sadly, no one seems to have “the answer.” That’s what makes navigating radio in 2012 a combination of exhilarating and frustrating. When I first started working in the business, I was […]
Read MoreDoodles
Many of us were taught about the importance of consistency when we got that first radio station gig. That’s how you won in the diary – giving them exactly what they expect day in and day out. And many have come to believe that’s the secret of success in PPM, too. I beg to differ. Yes, […]
Read MoreIs It Live Or Is It Tupac?
When you run into people who have gone to events like Bonnaroo or Lollapalooza, I always ask “What was the most memorable moment for you of the entire festival?” I have a feeling that if you bump into those who just experienced Coachella, they might tell you that the best live performance was a dead […]
Read MoreChanging The Fan Belt
We have used this space to discuss the Kodak failure to innovate with digital, while instead holding fast to their traditional film business. A recent New York Times blog asked how a small start-up called Instagram could create a new application for photography, while Kodak, Nikon, Olympus, Canon and many others did not. And that leads […]
Read MoreHoward's Got Talent
I was the consultant for the team that helped launch Howard Stern’s syndicated career on WYSP in Philadelphia. It’s easy to forget that most industry pundits were very bearish about Howard’s ability to “relate” outside of New York City. And they also forget that in Philadelphia, Howard was not an instant success. It took several ratings books […]
Read MoreHoward’s Got Talent
I was the consultant for the team that helped launch Howard Stern’s syndicated career on WYSP in Philadelphia. It’s easy to forget that most industry pundits were very bearish about Howard’s ability to “relate” outside of New York City. And they also forget that in Philadelphia, Howard was not an instant success. It took several ratings books […]
Read MoreWelcome to Sterling Cooper Draper Pryce
If you’re a Mad Men watcher, one of the new story lines a couple episodes back was the possibility of a new account for the fledgling ad agency, Sterling Cooper Draper Pryce. Jaguar was part of the story line as the agency principles wined and dined (and then some) that car company’s account manager. It turns […]
Read MoreHi-Tech, Hi-Touch
These days, many stations and broadcast companies are grappling with the role of the DJ. Gone are the days when “four and out the door” was acceptable. In 2012, personalities and hosts need to bring more to the table – social media skills, blogs, video, agency calls, and a host of other duties and touch […]
Read More“Everybody’s the 10th Caller”
You know you’re a big brand when this happens… >EMAIL RECIPIENTS: CLICK HERE TO WATCH FOX 2/WRIF RADIO PHONEY VIDEO<
Read MoreClassic Connections
Last week, our post about the sons of the Beatles possibly reuniting generated a lot of comments about how the Classic Rock radio format is being forced to go after younger demos to satisfy media buyer demands for 25-54 adults. Now along comes a nice piece from Forbes called “Five Misconceptions About Marketing To Boomers.” It’s […]
Read MoreWinning At Roulette
With thousands of broadcasters running through casinos at the NAB, let me remind you that there is no formula for winning in roulette. But smart bettors realize that the more numbers you can cover, the better your chances of winning. It’s a form of gambling ubiquity. You may not be able to control the spin […]
Read MorePromoted From Within
There’s that old saying, “The fish rots from the head down.” In the case of Best Buy, that may be an unfair assessment of the Brian Dunn era. But his resignation as CEO calls into question whether that mega-company has been beset by leadership problems that have trickled down from the corner office. On the heels […]
Read MoreNatives & Immigrants
Perhaps you saw the AdAge headline – “Young Consumers Switch Media 27 Times An Hour.” Not a day. An hour. And if you’re over 40, you probably read the story and concluded that there must have been a typo. How is it even possible to make an average of 27 media audibles an hour? That’s because if […]
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