The RAB recently told us something that just about everyone already knows – the up arrows for revenue generation for radio are in digital dollars. Now to make sure you didn’t miss it, I have literally framed it up for you: Now I know there have been other big stories this week that may have captured your […]
Read MoreA Thousand Words
In radio, we are beginning to see more stations and personalities “get” the power of visuals. The popularity of channels like Instagram and Pinterest, along with the changing nature of Facebook through “Timeline” is cementing this idea. For radio people, however, this is something of a leap. That’s largely because most of us were brought up […]
Read MoreMemorial Day 2012
Please take the time to remember those who have served and those who continue to serve our country. Wishing everyone a safe weekend. We will be back on Tuesday with a new post.
Read MoreThe Three R’s
I was being interviewed the other day about what else? Best practices in social media for radio. And the question revolved around an old theme – ROI. It seems that in these times of rapidly depleting resources – human and financial – the same questions continue to be asked about whether social media has definable, […]
Read MoreA Happy Disregard for the Impossible
So a couple of weeks ago, I gave a well-deserved shout-out to my alma mater, Michigan State University. This week, it’s my “other alma mater,” the University of Michigan, where I received a Bachelor’s of General Studies degree back in the early ‘70s. (You can look it up, Yahoo board – it’s a fact.) It […]
Read MoreWhole Lotta “Likes”
OK, so the IPO got off to a rocky start, but the Facebook viability debate rages on. A recent feature on NPR’s cool Planet Money series, “For $75, This Guy Will Sell You 1,000 Facebook ‘Likes’” typifies the challenge that Internet mega-players like Facebook have in their efforts to portray themselves as a credible advertising vehicles. One […]
Read MoreKelso Said What?
Sometimes I am guilty of thinking about actors as the roles they became famous for. It was hard not to think Archie Bunker when Carroll O’Conner showed up on screen. Same with Jim Nabors on Gomer Pyle, Michael Richards as Kramer, or James Gandolfini who simply was Tony Soprano. And for Ashton Kutcher, I suppose I’ll always […]
Read MoreFacebook Doesn’t Work
You couldn’t have missed the big announcement from General Motors the other day that it plans to stop advertising on Facebook. The timing was especially interesting with Facebook’s IPO around the corner, and many advertisers currently debating the effectiveness of the social network on its marketing efforts. The announcement was a déjà vu for me, […]
Read MoreIn The Hood(ie)
For some reasons, hoodies are in the news. The Trayvon Martin case put hoodies in the spotlight, causing Geraldo Rivera to make a major faux pas about the symbolism of the hoodie as he urged parents not to let their kids wear them. (He since apologized and retracted the statement.) And last week, Wall Street […]
Read MoreGone Mobile
When we designed and conducted the “Goin’ Mobile” ethnographic study with Arbitron back in 2010, we saw some amazing “stupid human smartphone tricks” that were precursors to major behavioral changes that have become societal in scope. While speaking with a friend the other day who has an iPad but is still using a flip phone, […]
Read MoreBut Where’s The Proof?
During the past 12 months, I’ve joined Lori Lewis on a new kind of world tour, visiting radio stations, clusters, and companies – helping them unravel their digital mysteries. We’ve had some frank conversations about social strategies, and we’ve led numerous brainstorm and staff sessions in an effort to bring clarity to station efforts. We […]
Read MoreBlackBerry & The Power Pig
Did Samsung hire Randy Michaels? Or was it BlackBerry? Somehow the “Smartphone Wars” have devolved into tactical warfare that has “’80s radio” written all over it. After reading a story about how a mysterious black bus pulled up in front of an Apple Store in Sydney, Australia, to stage an apparent “protest,” I couldn’t help […]
Read MoreTurn Facts Into Feelings
Last weekend turned out to be a very special one for me. I received a great honor from my alma mater, Michigan State University – an Outstanding Alumni Award from their College of Communications Arts and Sciences. It was truly a memorable occasion that I shared with other amazing honorees, as well as family and […]
Read MoreThe Best Job Ever
You may have seen it in Forbes. One of those best/worst jobs lists recently came out, and yup, “broadcaster” made the list you don’t want to be on. The “research” was conducted by the job guidance site CareerCast.com and evaluated 200 professions. Along with one of the worse jobs being a traditional broadcaster, the Forbes list also included waiter/waitress, […]
Read MoreThings You Know
The coming Facebook IPO is all you’re going to hear about during the next few weeks whether you watch CNBC or not. This is the biggest tech offering since Google (no, not Pandora), and all the “experts” will be chiming in about whether you should invest in Mark Zuckerberg’s stock or not. Before I launch into […]
Read MoreHold The Phone
While checking out my Twitter feed a couple weeks ago, someone offered up a great Seth Godin line that actually comes from a blog post that’s four years old. It hasn’t lost an ounce of importance during that time: “The only reason to answer the phone when a customer calls is to make the customer happy.” […]
Read MoreInside Techsurvey8
We tried something very different for this year’s tech survey… and it worked. Thanks to some pushing from Joel Denver, we opened our annual tech study to everyone in radio. And 170 stations and more than 57,300 respondents later, we have something very special. There’s data on everything from Pandora to in-car audio entertainment systems […]
Read More"The Answer"
You know that when a blog post is titled like this one, something amazing could happen. Actually, the chances of that are poor here because sadly, no one seems to have “the answer.” That’s what makes navigating radio in 2012 a combination of exhilarating and frustrating. When I first started working in the business, I was […]
Read More“The Answer”
You know that when a blog post is titled like this one, something amazing could happen. Actually, the chances of that are poor here because sadly, no one seems to have “the answer.” That’s what makes navigating radio in 2012 a combination of exhilarating and frustrating. When I first started working in the business, I was […]
Read MoreDoodles
Many of us were taught about the importance of consistency when we got that first radio station gig. That’s how you won in the diary – giving them exactly what they expect day in and day out. And many have come to believe that’s the secret of success in PPM, too. I beg to differ. Yes, […]
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