Another week, and another study comes out about how America’s captains of industry don’t “get” social media. CEO Connection’s Lisa Petrilli reports that her company has revealing new research among heads of companies with revenues of over $100 million. Her findings? Nearly six in ten (59%) don’t use social media for any official communications. Yes, it’s […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Summer School – By The Tweets
Over this past weekend, a number of you asked me how it all went at Conclave, especially our third annual Summer School program. We opened Conclave first thing Wednesday morning to a packed house, attended by people who came to Minneapolis to learn and grow. When they started bringing in more chairs an hour later, […]
Read MoreReflections: 2012 Conclave LEARNING Conference
I intentionally capitalized the word “learning” in the title of today’s post. After returning from Conclave 37 in Minneapolis last week, it reinforced the unique value of this event, as well as the need for greater participation from more people from different sectors of the broadcasting business. Unlike just about every other conference (and we love […]
Read MoreGood Habits
The passing of Stephen Covey, author of the iconic The 7 Habits of Highly Effective People, reminded me of just how influential this book was back when many of us in radio were just getting our careers going. (No, don’t mistake it with Fifty Shades Of Grey.) There have been numerous authors who were influential […]
Read MoreThe Coming Of The Digital Dashboard
It’s been a theme in this blog for some time now, amplified by our trip to CES in January, and my appearance on a panel at Convergence this spring. The digital dashboard is coming. Maybe better put, it’s here now. The CES experience gave us the opportunity to talk to several automotive designers, engineers, and […]
Read MoreOnward, Christian Broadcasters
One of the great benefits of our jacAPPS division – now 720 mobile apps strong – has been meeting all kinds of different broadcasters who have gone mobile. We’re talking all formats, commercial and non-commercial stations, and even Internet-only radio. All these stations are very different, allowing us to design and build apps that reflect […]
Read MoreBrandoleros
The digital and social tools available to every brand – from a local fitness studio to a hometown restaurant group to any radio station – provide marketers with an infinite array of possibilities. Most of them are actually free, but don’t let the lack of an entry fee lull you into thinking that it is easy to seamlessly […]
Read MoreCPO: Home and Away
Today, Jacobs Media consultant, analyst, and raconteur, Ralph Cipolla, talks about how the mobile wave is now sweeping the hotel industry, starting with an innovative inn in Vancouver, BC. “Cell Phone Only” isn’t just an “at-home” phenomenon anymore. Any follower of our JacoBLOG knows the annual Jacobs Media Techsurvey started in 2005 with a major […]
Read MoreHighly Recommended
A new Ipsos survey confirms the power of recommendation – and social networks are in the thick of things. It turns out that nearly one-fifth of U.S. consumers say they’ve bought a brand because friends liked it/followed it on a social media site. And while those under 35 are even more likely to buy something […]
Read MoreI Am Man – Entertain Me
Mark Jaffe, general manager of ModernMan.com, writes a compelling article in MediaPost’s “Engage: Men” series called “Don’t Market To Guys, Entertain Them.” Jaffe is primarily talking about effectively getting advertising messages to men, but from a radio programming perspective, the challenge is the same. How can you communicate what your brand and call letters stand […]
Read MoreRatings Whore
On the one hand, I admire DJs and personalities who have a desire to be in the know when it comes to the ratings. After all, its their report card. But on the other, you have to worry that there’s a tendency to get so caught up in the gyrations of the ratings that it […]
Read MoreBuilding Better DJs
You probably saw all the confetti raining down from the sky after the release last week of that Annenberg School study confirming that radio listeners bond with their favorite DJs. Put together by Paula Woodley, this study surveyed listeners from seven L.A. radio stations, and confirmed that the “stickiness” of radio brands comes from personalities rather […]
Read MoreBut You Knew That
It seems like I write a post like this every year. Maybe like me, your email box is inundated with digital and social e-newsletters that clue you in to the latest news, speculation, and research findings. And while many of these resources are helpful and informative, radio broadcasters who are curious and have a wider world view […]
Read MoreApps, Apple & The Pursuit of Appiness
OK, maybe I’ve got the Declaration of Independence a bit wrong, but it’s been a confusing week. WMMR has dubbed it a “9 Day Weekend,” and businesses all over America are trying to figure out what happened with productivity this week. In the meantime, comScore is trying to make some sense of it all. Its […]
Read MoreHappy 4th of July!
It’s strange when a holiday like the 4th of July falls in the middle of a week. But that’s the way the calendar played out this year. So whether you’re on vacation, will be on vacation, or will be right back to it tomorrow, have a great Independence Day celebration wherever you are. And we’ll […]
Read MoreYour Ad Dollars Go Farther
All advertising is not created equal. I happened across one of those Silicon Alley Business Insider charts last week that was a reminder that your advertising goes a lot farther when your message is compelling and you’re a trusted brand. So here’s the quiz – which tech company spent the most in 2011? And your […]
Read MoreTechsurvey8 Epilogue
So here we are, wrapping up a six month process with Techsurvey8 as we’ve gone from design back in January to delivery in late April at the Worldwide Radio Summit. As many of you know, 170 stations and more than 57,300 respondents later, we have collectively put something together that is very special. I would like to […]
Read MoreHappy Birthday, Dear iPhone!
Today marks the fifth birthday of the iPhone. Does it seem like five years to you? Longer? Shorter? Well, at any rate, this little device has changed our lives. Thomas Hazlett (a law professor at George Mason University) wrote a great piece in the Wall Street Journal cataloging the history of the iconic device, the long […]
Read MoreDon’t Build A Walkman II
In yesterday’s post, we discussed an article from Steve Smith about mobile: “The Age of Branded Action.” Today, let’s take a deeper dive and look at radio brands and how they’re approaching the mobile space. In my mind’s eye, I try to picture two guys sitting in a bar. One whips out his smartphone, and […]
Read MoreDon’t Build A Walkman
The conversation about the impact of mobile and how to best utilize it is occurring in every smart company among marketers, content creators, and hopefully, CEOs. Google’s Eric Schmidt intoned the mantra back in 2011, “Whatever you’re doing, do mobile first,” to explain how every new initiative in his company is now filtered through the […]
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