Back in September, we wrote a post about the Obama campaign’s use of radio. Now as it turns out, radio may end up being the key game-changer in this seemingly endless election campaign. If you read Politico, you’re obviously a political geek who checks updated polls every day, follows every press conference, and knows precisely where […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Serve Your Users
Regular JacoBLOG reader – and commenter – Mike Anthony gave us a provocative link earlier this week that struck me as a catalyst for some weekend thinking. It comes from GigaOM’s Matthew Ingram, and it started the wheels turning. As Mike noted, “The simple things matter – such as giving users something that serves their […]
Read MoreSticky Apps
A recent article in TUAW (The Unofficial Apple Weblog) took a look at a study from Flurry about mobile app loyalty and usage. It says a great deal about how consumers use mobile apps, and it’s worthy of your attention – especially if your brand has embraced mobile. Techsurvey8 offered a great deal of information about mobile […]
Read MoreThe Hardest Word
The news that Apple showed the door to Scott Forstall, the guy who was in charge of the company’s mobile software initiatives, is a reminder that even the best companies make mistakes. In the case of Apple, it is the infamous story of how their troubled maps software replaced the ubiquitous Google Maps in iOS […]
Read MoreThunderstruck
Last week, WRIF programmer Mark Pennington sent me a link to a promotional “trailer” for AC/DC’s Beyond The Thunder documentary. The film itself is a whole other story because it is an amazing work in progress by a couple of AC/DC fans who are on a mission to show how the band’s power and influence […]
Read MoreThink Like A Consumer
These days, we’re all engaging in content marketing. That’s the essence of this blog. You’ll notice no advertising along the columns or at the top of today’s post. That’s because our blog’s goal has never had anything to do with increasing revenue – directly. JacoBLOG – and a lot of the social and digital activity that companies generate […]
Read MoreThose Damn Smartphones
I have been amused by some of the analyses I’m reading in the trades lately about how radio’s TSL is slipping and the culprit is….(drum roll)…mobile phones! The most recent was Inside Radio’s big headline “Mobile cuts into radio’s TSL.” Maybe we should ask the NAB to see what they can do to convince the consumer […]
Read MoreDo Epic S*#t!
Today’s post is NSFW (or at least for some workplaces). The title is an indicator of the main thrust of today’s message, so act accordingly. But without the S-word, the post gets lost in translation. OK, so much for the caveats…now enjoy. So there Paul and I were – doing our best to finish the […]
Read MoreThe Biggest News From Apple
Yesterday, Apple’s CEO Tim Cook and company got on stage in San Jose to talk about the company’s progress and to showcase their new products, specifically the iPad Mini. These are highly anticipated events because Apple has become famous since the Steve Jobs era for dazzling the tech community – and all of America – with the […]
Read MoreWhat’s The Story?
You hear a lot about storytelling these days, but what does it mean and how can you incorporate this ancient art into how your station brands? All this matters because even Arbitron has come full circle on the power of branding in PPM. If you remember at its beginnings, the conventional wisdom was that branding […]
Read MoreThe Heptagram From Hell
We’re all working harder these days to keep up with the extra work and pressure. Sometimes when night falls and you close your eyes, it’s tough to fall asleep. I don’t know about you, but over the last few nights, my head has hit the pillow and I’ve been thinking about heptagrams. In case you […]
Read MoreThe Connected Car and the CX
Oh, the joys of living in Detroit. We are consistently a topic at the Presidential and Vice-Presidential debates, we have an ascending baseball team, and we are still the center of the universe when it comes to all things automotive. On the heels of Tim Davis’ great post yesterday about the importance of the User […]
Read MoreUI + UX = CX
Jacobs Media’s Tim Davis is truly a believer in “the experience.” And in today’s post, he digs deep to explain that the value of a great user interface falls short if the content isn’t there. As broadcasters work hard to craft digital platforms that complement their “mother ships,” this post is must reading. Hope you […]
Read MoreIs It That Time Already?
In an effort to launch Techsurvey9 before the first station goes “All Christmas,” Jacobs Media is announcing that we are officially in sign-up mode for our January 2013 survey. Our new study comes on the heels of its predecessor – Techsurvey8 – the biggest study ever conducted in radio. 170 stations 57,300+ responses More than […]
Read MoreWhat’s Your Job Title?
While radio often assumes that its mega companies will be the most innovative, Saga Communications has had an interesting several weeks when it comes to stepping out and trying new things. First, it was the announcement that its stations’ streams would no longer have ad insertions, instead opting to simply simulcast their broadcast signals on their […]
Read MoreThank YOU!
It’s amazing the things you are taught by your parents…and then you pass them along to your kids. We were always taught that a personal, handwritten thank-you note was mandatory for gifts and good deeds. And we imbued that “old school” acknowledgment into our children. As digital media has become the lifeblood of communication, many believe […]
Read MoreSocial Fail
Two of my least favorite words in the new business lexicon are “best practices.” That’s because the new rules are being written so quickly – and then often modified – that there really isn’t a rulebook anymore. I know that’s a tough thing for a consultant to admit, but the rapid change in the new media and […]
Read MoreOne Billion Served
One billion is a lot of zeros and a pretty impressive accomplishment. You might have thought I was talking about McDonald’s with this headline, but burgers are a lot different than digital connections with people (OK, there are lots of dogs and cats in there, too). When observers talk about who “the next Facebook” might […]
Read MoreHiatus
Sometimes you just need a break. That’s essentially the way Dave Grohl explained it last weekend as he concluded a Central Park concert. While he didn’t indicate the Foo Fighters were breaking up, he conceded that he didn’t know when the band would be playing again. As he explained, “…it’s a good thing for all […]
Read MoreVanity Metrics
When it comes to social media, we’re still figuring this out. And something that Lori Lewis wrote last week for her All Access “Merge” column continues to resonate with me. It’s the age-old question: which metrics truly matter? We’ve had this discussion in radio since Bill Drake. Is it cume – that is, the total “circulation” of […]
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