We’re all working harder these days to keep up with the extra work and pressure. Sometimes when night falls and you close your eyes, it’s tough to fall asleep. I don’t know about you, but over the last few nights, my head has hit the pillow and I’ve been thinking about heptagrams. In case you […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
The Connected Car and the CX
Oh, the joys of living in Detroit. We are consistently a topic at the Presidential and Vice-Presidential debates, we have an ascending baseball team, and we are still the center of the universe when it comes to all things automotive. On the heels of Tim Davis’ great post yesterday about the importance of the User […]
Read MoreUI + UX = CX
Jacobs Media’s Tim Davis is truly a believer in “the experience.” And in today’s post, he digs deep to explain that the value of a great user interface falls short if the content isn’t there. As broadcasters work hard to craft digital platforms that complement their “mother ships,” this post is must reading. Hope you […]
Read MoreIs It That Time Already?
In an effort to launch Techsurvey9 before the first station goes “All Christmas,” Jacobs Media is announcing that we are officially in sign-up mode for our January 2013 survey. Our new study comes on the heels of its predecessor – Techsurvey8 – the biggest study ever conducted in radio. 170 stations 57,300+ responses More than […]
Read MoreWhat’s Your Job Title?
While radio often assumes that its mega companies will be the most innovative, Saga Communications has had an interesting several weeks when it comes to stepping out and trying new things. First, it was the announcement that its stations’ streams would no longer have ad insertions, instead opting to simply simulcast their broadcast signals on their […]
Read MoreThank YOU!
It’s amazing the things you are taught by your parents…and then you pass them along to your kids. We were always taught that a personal, handwritten thank-you note was mandatory for gifts and good deeds. And we imbued that “old school” acknowledgment into our children. As digital media has become the lifeblood of communication, many believe […]
Read MoreSocial Fail
Two of my least favorite words in the new business lexicon are “best practices.” That’s because the new rules are being written so quickly – and then often modified – that there really isn’t a rulebook anymore. I know that’s a tough thing for a consultant to admit, but the rapid change in the new media and […]
Read MoreOne Billion Served
One billion is a lot of zeros and a pretty impressive accomplishment. You might have thought I was talking about McDonald’s with this headline, but burgers are a lot different than digital connections with people (OK, there are lots of dogs and cats in there, too). When observers talk about who “the next Facebook” might […]
Read MoreHiatus
Sometimes you just need a break. That’s essentially the way Dave Grohl explained it last weekend as he concluded a Central Park concert. While he didn’t indicate the Foo Fighters were breaking up, he conceded that he didn’t know when the band would be playing again. As he explained, “…it’s a good thing for all […]
Read MoreVanity Metrics
When it comes to social media, we’re still figuring this out. And something that Lori Lewis wrote last week for her All Access “Merge” column continues to resonate with me. It’s the age-old question: which metrics truly matter? We’ve had this discussion in radio since Bill Drake. Is it cume – that is, the total “circulation” of […]
Read MoreNo Complaints
By now, you know the drill. If you run into a problem with a company or brand, you can go right to their Facebook or Twitter page, and let them know about your complaint or issue. And sometimes you get a positive result – and sometimes you don’t. Many brands don’t even bother to acknowledge […]
Read MoreIt’s My Party
As we head into the final leg of the Presidential campaign and the first debate tomorrow night, the topic of how a music station should be dealing with this contentious historical event is front and center. Morning shows have to talk about the election, the debates, the mud, the advertising, the polls, and the gossip. […]
Read MoreR-Oy-I
So it took just a couple days after that Monday Night Football debacle, but the NFL and the referees quickly got back together and solved their problems in record time. And the zebras even got standing ovations over the weekend. The interesting aspect of this labor strife getting solved after some gnarly exhibition games and […]
Read MoreContent Kings 2
Yesterday, we highlighted NPR’s Kinsey Wilson (at left) and American Public Media’s Dave Kansas (below right), both of whom were featured panelists at a Public Radio Program Directors session moderated by NHPR’s Virginia Prescott in Las Vegas a couple of weeks back. Today, I’d like to focus on two big topics from that session: new […]
Read MoreContent Kings
In a panel at “The Radio Show” last week about mobile apps, moderator Steve Goldstein asked a question about podcasting and who is doing a good job in this area. Noting that NPR and public radio have excelled in the space, he wondered whether commercial radio has experienced similar success. And Steve’s question speaks volumes about […]
Read MoreThe Replacements
So football fans everywhere are up in arms about these replacement officials. And our Ralph Cipolla – Bills devotee extraordinaire – is no exception. (Lori Lewis is still in mourning over Monday’s night’s Packers loss.) Today, Ralph finds a way to analogize these stand-in officials with a more common occurrence in radio. Game on. When […]
Read MoreThe Youth Vote
One of the more disappointing aspects of the Presidential campaign is that radio has somehow gotten the short end of the political advertising stick. As the two candidates have amassed unthinkable sums of money to focus on this last leg of the race, most of those dollars will go right into television in swing states. […]
Read MoreChips Ahoy
It was another Radio Show, and another speech by the NAB’s CEO Gordon Smith about the necessity for an FM chip in cell phones. As he told the assembled masses at the Anatole: And in this corner, it’s Gary Shapiro, the head honcho of the Consumer Electronics Association who recently wrote this in an op/ed piece: […]
Read MoreIt’s All In The Marketing
It’s amazing to watch the frenzy around iPhone 5. Even though some tech pundits and geeks have essentially written that it’s not a breakthrough device for Apple, early sales figures are through the roof. In the first 24 hours it was available, Apple had booked 2 million orders for its new technological wonder. It’s in […]
Read More6 Audiences
Seth Godin has done it again. He has boiled down success to choosing among six different constituencies, making the point that successful organizations can be focused on any of the following groups (and this is a partial list): the sales force the stock market potential new customers existing customers employees or the regulators While he lets […]
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