Yes, we’re headed into another incredible season where radio’s involvement with the holidays will be… the same as it ever was. Many stations have already gone wall-to-wall Christmas (or holiday) music. Some will be involved in community fundraisers, while still others will give away any numbers of prizes, mall shopping sprees, or the “__ Days Of […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Great Strategy – Lousy Execution
I have become a fan of blogger and marketer Greg Satell and his Digital Tonto musings. In a recent post, Greg addressed head-on the value of a strategic philosophy as opposed to an ideology. And as he dug deeper, this thought jumped off the screen: The Myth of “Great Strategy and Poor Execution” A popular […]
Read MoreKeeping Tabs
The tablet revolution is amazing. Techsurvey8 indicated that a quarter of our mega-sample already owned one of these devices as of this past February. And remarkably, about a third of those who haven’t yet taken the plunge say they’re very or somewhat likely to do so at some point this year. So lots of growth […]
Read MoreWhat’s Your Job Title? 3
Yesterday, we highlighted a Swedish advertising agency – Honesty – and its decision to remove “digital” from all their employees’ titles. As CEO Walter Naeslund explained in an Ad Age piece, this was an effort to get the entire staff engaged in digital and mobile. His thinking was that using “digital” in titles essentially siloed […]
Read MoreWhat’s Your Job Title? 2
Several weeks ago, Saga’s Steve Goldstein shook up the radio world with the announcement that his company was ending the title of “Program Director” in favor of “Brand Manager.” We covered that story – and added our views – in a blog post. Now, nearly 4,000 miles away in Stockholm, Sweden, an ad agency has upped the […]
Read MoreThink Like A Politico
I have run across a number of articles and blogs that spell out lessons learned from the election last week. It’s interesting that in spite of all the media, the hype, and the analyses, we have to wait for the results in order to truly understand what it was all about. But that’s often the […]
Read MoreLane Changer
There was lots of buzz late last week about an NPD Group study that revealed not only that Internet radio and on-demand music services are growing, but that some of it these increases appear to be coming at broadcast radio’s expense. Overall, listening to Internet radio has climbed 27% year to year, and while AM/FM radio only […]
Read MorePsyched Up
What a week! The East is still trying to recover from Sandy and another storm blows through. The election is over (but somehow not in Florida), and apparently, going after older white guys turns out not to be a great strategy. (Are you listening, Rock PDs?) And then there’s Diane Sawyer and Karl Rove, both of […]
Read More“Ladies & Gentlemen, The Beatles!”
As the guy who brought Classic Rock to radio, I am frequently asked why Rock has not produced another band of the magnitude of the Beatles. The reasonable answer is that the media world of the ‘60s was so much more simplified and focused than it is today. When you think back on those famous […]
Read MoreSweet Home MMR
Bill Weston, program director of legendary WMMR/Philadelphia, is a guy who truly stands at the intersection of media and technology. The MMR team has embraced the digital tools, with strong participation from the airstaff – especially morning icons, Preston & Steve – right up to Greater Media’s corner office. This morning, Bill brings home the […]
Read MoreUnder The Radar
Back in September, we wrote a post about the Obama campaign’s use of radio. Now as it turns out, radio may end up being the key game-changer in this seemingly endless election campaign. If you read Politico, you’re obviously a political geek who checks updated polls every day, follows every press conference, and knows precisely where […]
Read MoreServe Your Users
Regular JacoBLOG reader – and commenter – Mike Anthony gave us a provocative link earlier this week that struck me as a catalyst for some weekend thinking. It comes from GigaOM’s Matthew Ingram, and it started the wheels turning. As Mike noted, “The simple things matter – such as giving users something that serves their […]
Read MoreSticky Apps
A recent article in TUAW (The Unofficial Apple Weblog) took a look at a study from Flurry about mobile app loyalty and usage. It says a great deal about how consumers use mobile apps, and it’s worthy of your attention – especially if your brand has embraced mobile. Techsurvey8 offered a great deal of information about mobile […]
Read MoreThe Hardest Word
The news that Apple showed the door to Scott Forstall, the guy who was in charge of the company’s mobile software initiatives, is a reminder that even the best companies make mistakes. In the case of Apple, it is the infamous story of how their troubled maps software replaced the ubiquitous Google Maps in iOS […]
Read MoreThunderstruck
Last week, WRIF programmer Mark Pennington sent me a link to a promotional “trailer” for AC/DC’s Beyond The Thunder documentary. The film itself is a whole other story because it is an amazing work in progress by a couple of AC/DC fans who are on a mission to show how the band’s power and influence […]
Read MoreThink Like A Consumer
These days, we’re all engaging in content marketing. That’s the essence of this blog. You’ll notice no advertising along the columns or at the top of today’s post. That’s because our blog’s goal has never had anything to do with increasing revenue – directly. JacoBLOG – and a lot of the social and digital activity that companies generate […]
Read MoreThose Damn Smartphones
I have been amused by some of the analyses I’m reading in the trades lately about how radio’s TSL is slipping and the culprit is….(drum roll)…mobile phones! The most recent was Inside Radio’s big headline “Mobile cuts into radio’s TSL.” Maybe we should ask the NAB to see what they can do to convince the consumer […]
Read MoreDo Epic S*#t!
Today’s post is NSFW (or at least for some workplaces). The title is an indicator of the main thrust of today’s message, so act accordingly. But without the S-word, the post gets lost in translation. OK, so much for the caveats…now enjoy. So there Paul and I were – doing our best to finish the […]
Read MoreThe Biggest News From Apple
Yesterday, Apple’s CEO Tim Cook and company got on stage in San Jose to talk about the company’s progress and to showcase their new products, specifically the iPad Mini. These are highly anticipated events because Apple has become famous since the Steve Jobs era for dazzling the tech community – and all of America – with the […]
Read MoreWhat’s The Story?
You hear a lot about storytelling these days, but what does it mean and how can you incorporate this ancient art into how your station brands? All this matters because even Arbitron has come full circle on the power of branding in PPM. If you remember at its beginnings, the conventional wisdom was that branding […]
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