Another day and another very cool Silicon Alley Insider chart. The one below shows the insane growth of the iPad, especially compared to Apple’s previous devices – the iPod and iPhone – both game changers in their own ways. As you look at each gadget’s trajectory after the 10 quarters following their respective releases, iPad’s meteoric […]
Read MoreGone Mobile
Whenever I hear the catch phrase, “Radio was the original social media,” I shake my head. I don’t really understand what that means because radio wasn’t really ever social, save for the people who always called the control room asking for a song. And the social part assumed that someone took the time to answer […]
Read MoreTake This Job…
You just can’t make this stuff up. MyPlan.com has quantified it. Nearly 14,000 respondents weighed in about job satisfaction with their current occupations. Of 300 different occupations, “program director” (radio or TV) comes in at… …299! I hate to leave you with this news going into a weekend, but c’mon! Only mail clerks and mail […]
Read MoreThe Usual Suspects
What do you do when you really need to ring those cash registers? Who do you call at crunch time? When it really counts, who do you want on stage to entertain and enchant? The Mt. Rushmore of Classic Rock. As has been the case at most of the bigger benefits over the past several […]
Read More“I Don’t Know Anything Anymore”
The title of today’s post says it all. Its source? The famous singer/song writer Lyle Lovett in a recent New York Times article about the changing state of WMVY, a Martha’s Vineyard progressive station trying to reinvent itself on the web. That admission is an honest assessment of the changing, roiling waters that are the […]
Read MoreM as in….
Every business has its own lexicon. Radio is no different. In the past decade or so, new and different words and expressions have been heard with great frequency. Meter, cluster, streaming, voicetracking, cell phone only, value added, NTR, and spoken word are all part of our new vocabulary. At the same time, other terms and […]
Read MoreGot Live!
Some recently released stats about the meteoric rise of DVRs say a lot about where television viewing is headed. It turns out that more and more, consumers are watching TV shows when and where they want – not necessarily when they’re broadcast live. You know this if you own a TiVo or more likely have […]
Read MoreDigital Deniers
This past election should be a reminder to all of us that while some people consider basic assumptions as “givens,” others vehemently disagree. That’s been the case about climate change. While 2012 has now been designated as the warmest year in the history of the U.S., marked by a number of extreme weather events, climate change deniers […]
Read MoreThe Connected Car
Thanks to Arbitron, I was honored to do a joint presentation at their Client Conference yesterday devoted to “the digital dash.” Valerie Shuman was a “great get” for this session (credit due to Dr. Ed Cohen who envisioned this session). She’s the VP of Industry Programs for the Connected Vehicle Trade Association and had some great insights […]
Read MoreThe Sounds of Science
Just when you thought that between the Hard Rock Cafe, the Rock and Roll Hall of Fame, and Scott Segelbaum’s “Rock Art Shows” that the genre has been brand extended for every conceivable exhibit, something new – and exciting – comes along. You may know Alan Cross, a self-described “professional music geek” from Canada, who always […]
Read MoreShort & Sweet
As the attention spans of consumers continue to shrink, it’s not hard to see how that phenomenon has impacted brands and branding. We speak in shorthand, we multi-task. And we’re always on the move. And smart brands move with us. We abbreviate everything. The text message turned 20 years old a few days back. But at the beginning, […]
Read MoreShort & Sweet
As the attention spans of consumers continue to shrink, it’s not hard to see how that phenomenon has impacted brands and branding. We speak in shorthand, we multi-task. And we’re always on the move. And smart brands move with us. We abbreviate everything. The text message turned 20 years old a few days back. But at the beginning, […]
Read MoreBut Can You Make Money With It?
A recent Social Media Today blog post by J.C. Kendall, CEO of TekPersona, gave me a serious case of déjà vu. He calls it, “Facebook: Waste of Time for Most Advertisers.” Kendall points out that there’s increasing evidence that Facebook as a money-making tool is looking like a bust. He quotes IBM reports that underscore […]
Read MoreSweet Dreams
When jacAPPS celebrated its fourth anniversary last month, it brought back memories of conversations I was having around that time with clients, friends, and family members when they’d see me whip out my iPhone (and before that, my Treo) at a restaurant or meeting. Some would ask me, “Why would you even want email on […]
Read MoreRadio Doesn’t Need A Prom
OK, it’s true. I did not attend Radio Ink’s “Forecast 2013” event earlier this week, but I followed the conference on Twitter and through trade press articles. This running theme about how radio is misunderstood by advertisers continues to amaze, perplex, puzzle, and yes, even anger me. As a programmer and programming consultant, I have […]
Read MoreCampaign Ready
I want to know how many PhD dissertations will be written about the technical end of both President Obama’s and Governor Romney’s campaigns. As a great source for some in-depth graduate school research, there’s a very long but insightful article in The Atlantic by Alexis C. Madrigal that explores the back end of the Obama […]
Read MoreWhere It’s At
“Brands will be more successful in this space by knowing who their target audience is, what content will be relevant for them and which platform will be most effective in reaching this audience.” Werner Brell, Red Bull And with that quote, the managing director of Red Bull Media House lobbed a content grenade at every […]
Read MoreWhat’s Your Job Title? A Response
Many years ago when my brother Bill joined the company, he asked me what title he should have. The Oliver North scandal was the big news story of that day (long before General Petraeus), so I offered up “Lieutenant Colonel.” He was not amused. But here we are, more than 25 years later, and this […]
Read MoreThe Twinkie Test
The announcement of Hostess’ demise a couple weeks back was probably one of those moments that signified for many of us the sad truth that many venerable brands that have been around for decades are vulnerable. For many of us, Hostess products were part of our wonder years. It’s hard to imagine a world without Twinkies […]
Read MoreHappy Thanksgiving 2012!
Back on Monday with fresh content. No leftovers.
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