That’s not a typo. We’re talking 8,000 pounds here. That’s because if I told you that virtually your entire audience can be found every day at a key, easy to access, free location, would that be of interest to you? And if I told you that this large group of your P1s, P2s, and P3s […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio Helped The Video Star
Recently, The New York Times profiled Michael Dubin, the newest hot entrepreneur. But this story’s a little different. Michael’s Dollar Shave Club is a very simple concept that isn’t really techie. And it’s a runaway hit. OK, the tech part is that his wildly popular viral video has propelled Dollar Shave Club, generating lots of […]
Read MoreIn The Moment
Celebrities have amazing power. Everyone knows them, they are household words, and they have the ability to surprise, amaze, and enchant – often just by showing up. However, too often, much of what we read, see, and hear about celebrities is shocking. Pop culture rollercoasters along from Lindsay Lohan to Justin Bieber to Tiger Woods. We form opinions […]
Read MoreWhat JC Penney Can Learn From Radio
A recent MediaPost “Online Spin” commentary by Joseph Jaffe addressed one of the biggest corner office dismissals of the year (so far) in the retail world. J.C. Penney’s innovative CEO, Ron Johnson, was shown the door last week. And with his departure, Jaffe raised a myriad of questions about the implications of this big move. […]
Read More#GetWithIt
On a recent MLB broadcast, sports play-by-play legend Vin Scully was reading a liner card about the Dodgers’ Twitter poll where fans were asked to tweet/vote on one of two hashtags. And Scully wondered out loud about what the heck is a hashtag anyway. You can watch the video below. >EMAIL RECIPIENTS: CLICK HERE TO WATCH VIN SCULLY […]
Read MoreOne A Day
I don’t know about you, but I fly so much that when I finally get on board a plane, stow my roller bag, and get settled in, the last thing I want to do is strike up a conversation with the person in the next seat. But maybe I should. In reading an interview with […]
Read MoreTimes Like These
We’ve talked about it in this blog before. Yesterday in Boston, something terrible happened at an event that is joyous, fun, and uplifting. It may be some time before we know precisely what occurred, but our hearts go out to the victims, their families, and the entire Boston area. They are a tough, durable, resilient […]
Read More42
Today marks the celebration of the debut of baseball pioneer and superstar Jackie Robinson. The way that Major League Baseball now honors Robinson is right up there with the pink wave that has taken over the world of sports, acknowledging breast cancer and the Susan B. Komen organization. In every game played today, all players in both leagues will wear the […]
Read MoreA Touch of Gray
On the heels of a recent post about interest in radio among high school and college students comes a New York Times article written by Tom Agan. “Why Innovators Get Better With Age” speaks to a different perspective on youthful hires. As Agan points out, the move by companies to populate their cubicles with younger […]
Read MoreA Better Idea
It is hard to believe that in some circles, there’s a raging debate…about all the wrong things. Are digital futurists falsely predicting the doom of radio? Are automakers conspiring to eliminate AM/FM radio from their “center stacks?” Do we really need to be streaming? Are young people abandoning radio in favor of new media technologies? […]
Read MoreGridlock Is Good
Some bad news this year for many consumers is potentially great news for radio. A recovering economy translates to more gridlock, more traffic jams, and longer commute times – perfect for a medium where the majority of consumption takes place while driving. The INRIX Gridlock Index (IGI) shows traffic jam increases year to year, and […]
Read MoreCheap Discounts
OK, is it me or is the appropriate reaction to this offer: 1. Cool – a chance to go see an iconic ‘80s band on the cheap OR 2. Meh – this sure cheapens an ‘80s band that I used to like Does a Groupon offer make a statement about the company or brand that […]
Read MoreWorking For A Living
In earlier blog posts this year, we talked about how companies like Costco, Trader Joe’s, and Starbucks have set themselves apart by paying their employees more, providing better benefits, and creating a smiley-face workplace atmosphere. But does this matter? Are happy employees more productive? Do their companies make more money? Or do these policies just drive […]
Read MoreThe Leaky Bucket
When you’ve been doing anything for a long time, it often becomes a challenge to question some of the basic underpinnings of your profession. That is especially true in radio where the fundamentals of consumer appeal and preference have been rocked by the Internet and disruptive technologies and platforms. In radio, we were all taught […]
Read MoreSonic Youth
It seems that as the Digital Age continues to impact traditional media, everyone has an opinion about why radio is being affected by the onslaught of technology and choice. Comments sections are loaded with anonymous opinions, often laced with vitriol aimed at corporate broadcasters, lame strategies, and accusations that everything from voicetracking to HD radio to Rush Limbaugh […]
Read MoreStorytime 3
Our posts this week about telling great stories resonated with many of you. Some mentioned Paul Harvey, while others talked about Jean Shepherd. Then I got this response from Mary Beth Garber and I thought it was too good to just go as a comment. Many of you know Mary Beth as Katz’s Executive VP […]
Read MoreDogfood Your Station
There’s a computer software term known as “dogfooding” that is something that every radio station in America that streams ought to engage in – now. The phrase, “eat your own dogfood,” refers to an activity that radio’s programmers, managers, and digital staffers rarely engage in. Here’s a real-life example of “dogfooding” that I found fascinating: […]
Read MoreStorytime 2
Yesterday, we took a look at the power of a great story in the changing world of public radio. Today, I want to give you a couple of interesting examples from a couple of legendary radio pros about how stories apply in the commercial space – and how they can be used to cleverly market […]
Read MoreStorytime
In millions of Jewish homes tonight, the celebration of Passover will take place that tells the amazing story of the Children of Israel leaving Egypt and trekking to the Promised Land. It is a tradition that has occurred for thousands of years, and it reminded me of the power of a great story. One of […]
Read MoreThe Final Four
I have heard comments from a number of people – in person, in email, and on Twitter – that it’s time to stop this discussion about the “connected car” and get back to business. Actually, now that that conversation about the demise of AM/FM in cars is behind us, it’s precisely the time to START talking […]
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