To continue the thread from yesterday’s guest post from Steve Goldstein, here’s something that set new sharing and comment records on Facebook for a station that does very well socially – 100.3 The Sound in L.A. The Sound’s Mimi Chen found this cartoon by German artist Gerhard Haderer. And the resonance it stirred speaks to […]
Read More"We Went Viral!"
You no doubt read about one of the great Christmas Wishes of all time over last year’s holidays. Today on JacoBLOG, Saga EVP Steve Goldstein provides some perspective about this beyond-buzzworthy event and raises some important questions about the changing nature of what is “real time.” Right behind “twerking” in the verbal lexicon of 2013 […]
Read More“We Went Viral!”
You no doubt read about one of the great Christmas Wishes of all time over last year’s holidays. Today on JacoBLOG, Saga EVP Steve Goldstein provides some perspective about this beyond-buzzworthy event and raises some important questions about the changing nature of what is “real time.” Right behind “twerking” in the verbal lexicon of 2013 […]
Read More“F!*% Perfect”
I know you’ve been there – a radio dinner with smart, passionate professionals trying to get our collective heads around “the problem.” It started out with a conversation about the rapid changes in the media world, and how they impact radio. And around about when the entrees showed up, I expressed a theme that JacoBLOG […]
Read More“I Don’t Want To Miss The Future”
For several years now, you’ve heard my story about why attending different conferences is one of the best things radio professionals can do. At CES 2014, there were a number of radio people in attendance, and I thought it might be helpful for you to hear from some of them about why this conference matters. […]
Read MoreHalf My Marketing Is Stupid (And It Works)
So there’s that age-old axiom about marketing – that leap of faith that we somehow need to grow and sustain our brands by expanding our footprint. We were all brought up to believe that marketing works – on some level – but it’s always been a bit of a mystery as to the specific actions that took root and […]
Read MoreThe Connected Car – 2014
A trend that you can take to the bank about CES is the continued emphasis on two platforms that are very near and dear to radio – smartphones and “connected cars.” These are obviously areas that are at Ground Zero to us at Jacobs Media and jacAPPS as we continue to learn from our annual Las […]
Read MoreBranding 101
So here’s the dilemma – you have a great brand that’s been around a long time and everyone knows it. And that’s the problem because perhaps it stands for something that’s too old to thrive in this pop culture-driven environment. There is no shortage of brands going through this process as I write this post, but […]
Read MoreThe Nielsen Reality
Here we are – a new year, the same challenges, but a different ratings company with a new mindset. If you attended the Nielsen Client Conference/Jacobs Media Summit last month, you got a glimpse of the new guard that will be in charge of the data that radio has to work with. From Steve Hasker’s […]
Read MoreCES Buzz
You have to believe that for someone who is on the road 40-something weeks a year, the last thing I wanted to do yesterday was hop a plane to Las Vegas and commune with 150,000 conventioneers. At my own expense, no less. But that’s when the Consumer Electronics Association schedules their mega-event each year – […]
Read MoreBest of JacoBLOG – The State of Classic Rock Is…
As the holiday period winds down to a close, we’re showcasing some of our most-read blog posts from 2013. Today’s is a near and dear topic – the health of Classic Rock – which will no doubt be a popular one in the new year. Over the New Year’s weekend, Houston’s Arrow flipped to Urban, […]
Read MoreBest of JacoBLOG – 10 Life Lessons From DJs
By now, you’re probably itching to get back to work, but alas, the football and boredom won’t stop. We’re celebrating this time off by delving back to last year’s best blog posts. Yesterday, we looked at DJs behaving badly. Today, we’re learning from them. Go figure. – FJ Maybe it was the web article about […]
Read MoreBest of JacoBLOG – You Give Radio a Bad Name
Well, here we are at the start of a new year – football, resolutions, and new gym memberships. And our “Best of JacoBLOG” series continues with one of our best-read posts from 2013 – all about that over-hyped battle between Bubba and M.J. Both of these guys are hard-working pros who got caught up in […]
Read MoreBest of JacoBLOG – The Sky Isn’t Falling
Finally, the big day is here when we say good-bye to the past year, and welcome in a new one. But not without a look back to one of our most-read blog posts of the past 12 months. And this was an unusual one – our response to Eric Rhoads after that famous Convergence panel about AM/FM […]
Read MoreBest of JacoBLOG – The Day the Music Dies
If you’re excited to usher out 2013, join the party. As we head into the new year, it’s a great time to reflect back on the year past, and that’s what we’re doing with JacoBLOG. We’ve selected some of our most-read entries from the last 12 months, and this is one of my favorites. It’s […]
Read MoreBest of JacoBLOG – Why I Won’t Go To Radio Reunions
Through the end of the year, we’re digging into our archives from the past 12 months and pulling out some of the most-read posts from our JacoBLOG. This one is almost a year old, and hopefully provides some food for thought about my vision of the radio industry…as we now head into 2014. – FJ […]
Read MoreBest of JacoBLOG – So Which Is It?
Well, it’s become a holiday tradition – for us. Our final posts of the year give us a chance to look back at some of the more popular entries of the past year. Our choice for today is another one of those debates about the health of the radio business, with a special nod to […]
Read MoreBest of JacoBLOG – Radio Helped the Video Star
Holidays are about tradition, and one of ours is an annual review of some of the most-read blog posts from this past year. So Lori Lewis has dutifully reviewed these posts, and today’s fits the bill. It speaks to the power of video for the radio business. And also the role of radio in helping content […]
Read More1s & 5s
During the heyday of Howard Stern on commercial radio stations across the U.S., I spent a lot of time studying research about the phenomenon of how a controversial morning show impacted the entire brand. From perceptual research to focus groups, we continued to see the same thing: Howard was one of those personalities who generated […]
Read More1s & 5s
During the heyday of Howard Stern on commercial radio stations across the U.S., I spent a lot of time studying research about the phenomenon of how a controversial morning show impacted the entire brand. From perceptual research to focus groups, we continued to see the same thing: Howard was one of those personalities who generated […]
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