I hope you had a nice three-day respite this past weekend. Memorial Day signals all kinds of things – the beginning of summer to be sure, but also a precipitous drop in radio listening. Routines are shattered as people plan and take vacations. Morning radio is hurt by altered routines, too, including no school during the […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Format 22
There’s nothing more disconcerting than being a leader and then having to go through the anguish of being deposed – especially at the hands of a younger, less experienced upstart. But if you’re a Baby Boomer, that’s what’s happening right now – for the first time in your life. That’s because for going on six decades, […]
Read MoreA Matter of Trust
The statistics continue to scream about how agencies are shifting dollars to digital, and the epicenter of that change revolves around mobile devices and the car. That’s one of the reasons why I’m excited to make the trek to Silicon Valley next month to participate in ConVergence, a conference I’ve grown to appreciate over the years. Eric […]
Read MoreMemorial Day 2014
Where is the year going? I don’t know about you, but it’s hard to believe we’re already at Memorial Day. So as we head into the weekend, our thoughts turn to those who have given their lives to service for our country, along with those who are serving today. Over the years, radio has done […]
Read MoreWUGC
What happens when you have an active fan base and a great feeling about turning the spotlight on them – all the while highlighting your brand? For inspiration, look for the most social brand of them all – Coca-Cola. They “get” what it means to showcase the fans, and they’ve produced a great example of UGC, […]
Read MoreThe Flat Radio Society
Another quarter goes by and radio revenues are flat…again. This is the fifth straight quarter where Erica Farber has had to release unhappy news, something that no one in sales – from your GSM to the CEO of the RAB – ever enjoys doing. Broadcasters can blame Mother Nature for part of Q1’s tepid performance, […]
Read MoreRight Place, Right Time
Radio has taken its share of knocks over the past decade or so. The good news is that there’s more attention, time, and resources being devoted to audio at this point than at any other time in our modern history. So it’s a positive that audio content and programming are a major focus by so […]
Read MoreYou Oughta Be In Pictures 3
A few weeks ago, we put together a couple of posts that talked about the power of video for radio, featuring data about the importance of videos as well as a profile on Fort Wayne’s Phil Becker whose Hot 107.9 is doing some pretty innovative things with visual and social tools. At the same time, […]
Read MoreSemper WiFi
A big story in both radio and automotive circles this week surrounds GM’s announcement that they’re equipping more than 30 vehicles in their 2015 lineup with 4G LTE connectivity. This is the biggest OEM commitment to WiFi and includes entry level vehicles like the Chevy Malibu. Of course, GM vehicles were the first to be “connected” with the […]
Read MoreBy The Numbers
Most programmers have experience and solid instincts. But the great programmers have both of those, along with a wealth of data they can use to guide their thinking and their strategies. CNN’s obsession with Malaysian Airlines Flight 370 has been ridiculed by many in the serious world of journalism, as well as by pundits throughout the […]
Read MoreSlow Curve
Last month, I had the pleasure of presenting Techsurvey10 to an enthusiastic crowd at the Worldwide Radio Summit in Los Angeles. One of the best features of this massive study of more than 37,000 respondents is the format distinctions that help programmers better understand their discreet audiences. Later in the afternoon, RCS/Media Monitor CEO Philippe Generali […]
Read MoreTurn On, Tune In, Drop Out
Bill Jacobs has done his share of auditorium test sorts, clock designs, and music architectural projects over the past two decades at Jacobs Media. Today, he reflects on new consumer data that just might cause you to think a little differently about how music is tested, scheduled, and presented. – FJ Back in the day, “Turn on, […]
Read MoreCh-Ch-Changes
For the last several years, you’ve heard us talk (OK, sometimes rant) about why the broadcasting and consumer electronics industries never seem to be on the same page, and often appear to be in conflict. Radio is consumer electronics, but that’s often been forgotten in the ongoing back-and-forth between these two mega categories. Several years […]
Read MoreWhy DASH 2.0
At the conclusion of our inaugural DASH Conference last October, we got together with our partners, Radio Ink and Valerie Shuman, to assess what was accomplished. We knew that the event was successful – we had close to 300 leaders from broadcasting, automotive (OEMs and Tier Ones), advertising agencies, car dealerships, and other interested sectors together […]
Read More“Billboards Don’t Work”
As our media world continues to rock and roll, it is amazing to hear how some analysts evaluate the effectiveness of marketing in these new spaces. ESPN jumps headlong into Twitter, along with the rest of the sports world, because the data – statistical and anecdotal – continue to support its effectiveness. Maybe that’s why […]
Read MoreThe Word Doctor Is "In"
The NHL playoffs continue – at least for some teams. My Red Wings were knocked out in the first round, but the incredible art on ice continues. Today, Jacobs Media consultant and talent coach, Mike Stern, takes a look at one of the more unique and talented hockey craftsman – behind the mic. – FJ […]
Read MoreThe Word Doctor Is “In”
The NHL playoffs continue – at least for some teams. My Red Wings were knocked out in the first round, but the incredible art on ice continues. Today, Jacobs Media consultant and talent coach, Mike Stern, takes a look at one of the more unique and talented hockey craftsman – behind the mic. – FJ […]
Read MoreThe End of Baby Steps
It’s getting so my least favorite phrase pertaining to radio programming has become “baby steps.” Oftentimes PDs use it as a way to describe progress – in coaching air talent, transitioning a station, or getting through to a tough-to-manage employee. While we’re at it, maybe we should add “tweaks” to the list, too. That one […]
Read MoreYou May Need A Social Media Manager….
The signs are everywhere. Social media plays an increasingly important role in the lives of radio’s listeners, but the art of creating content for these platforms often turns out to be elusive, misunderstood, oversimplified, neglected, or abused. And it’s not just radio that often struggles to find its voice with social media. In other industries, […]
Read MoreTuning Out the Eeyores and the Oscars
If you’re still working in radio in 2014 and you’ve been in the business for a decade or more, give yourself a round of applause. You’ve survived, you’re still slugging it out, and you obviously believe in the efficacy of the medium and how it serves its various constituencies. But it’s never easy. Because in […]
Read More- « Previous Page
- 1
- …
- 130
- 131
- 132
- 133
- 134
- …
- 267
- Next Page »
