So when you think of things that move really fast, what comes to mind? Of course, there were those amazing Concorde SSTs that flew from New York to London in around 3 ½ hours. Or the new Chevy Corvette with a 0-60 time of 3.8 seconds. But when I think about speed, the image that […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
It's Not You, It's Me
It’s one of the worst lines you’ll ever hear: “It’s not you, it’s me.” And the equivalent in the world of radio today: “The problem isn’t with our ratings, it’s with our sales.” How many radio stations – great ones, mind you – are hitting their ratings goals, are top 5 25-54 performers, are consistent […]
Read MoreIt’s Not You, It’s Me
It’s one of the worst lines you’ll ever hear: “It’s not you, it’s me.” And the equivalent in the world of radio today: “The problem isn’t with our ratings, it’s with our sales.” How many radio stations – great ones, mind you – are hitting their ratings goals, are top 5 25-54 performers, are consistent […]
Read More
Radio’s Most Innovative: All Christmas Music
For our second honoree in our “Radio’s Most Innovative” series, we are going back in time and possibly opening Pandora’s Box. Our intention is to honor the station that originated the All Christmas Music promotion; a bold innovation that, as evidenced by the chart below, has had a large and lasting impact on the radio […]
Read MoreBJ Talks
You may be thinking that it’s “Seattle DJ Week” on this blog – and you wouldn’t be wrong. But it turns out the most fascinating stories in radio last week weren’t about the whereabouts of Casey Kasem’s corpse or what happened to radio’s Q2 revenue – they were about Bob Rivers hanging up his headphones and […]
Read MoreWhat About Bob 2?
Yesterday, outgoing Seattle morning star Bob Rivers talked about his career path and his three families in what’s turned out to be a revealaing exit interview. Bob’s career exemplifies all those old school values – hard work, a belief in the team, a commitment to the community, and an understanding of what’s important. Of course, it wasn’t […]
Read MoreWhat About Bob?
Last week, another radio icon walked out of the studio for perhaps the last time. Bob Rivers is hanging up his headphones, but plugging in his amp – lots of them – to tour with Heart By Heart – at least for now. While some former radio stars go the podcasting or satellite radio route, […]
Read MoreThumbstoppers!
As radio competes with digital platforms for revenue, and as the agency community re-evaluates everything, a recent New York Times article about Facebook’s advertising efforts caught my attention. You may recall that when the Facebook IPO launched a little more than two years ago, there were serious questions about its ability to connect with consumers and successfully sell them products […]
Read More
Radio’s Most Innovative: Kurt Hanson
Our new initiative to highlight innovations and innovators in and around the radio business debuts today on what will be the first of many “Innovation Fridays. Our first choice was a no-brainer. Kurt Hanson is synonymous with innovation in our industry. He’s been inventing and reinventing for years, and we’re pleased to honor him in our “Radio’s […]
Read MoreDisrupting Ourselves
Did NPR just disrupt itself? It’s always breathtaking when a megawatt brand has that realization that there’s an even greater opportunity beyond their core product – and has the (schweddy) cojones to act on it. We’ve seen Apple do this several times. They disrupted the iPod with the iPhone and then disrupted the iPhone with the […]
Read MoreThe Day The Music Was Commoditized
If you think the radio industry is at odds with itself at times, perhaps you can take solace in what the music business is experiencing. This hit home for me last week when Buffalo radio veteran, Jim Pastrick, referred me to an article in Forbes about how the music industry has been essentially trumped by the technology […]
Read MoreThink Differently
As Lori and I make the final preparations for our Morning Show Boot Camp presentation later this week at Don Anthony’s historic conference, I can’t help but think about how the role of personalities in radio has changed over the past few decades. Our session for MSBC utilizes our ten years of Techsurveys to lay out […]
Read MoreCar-Boom
As smart as automakers are when it comes to marketing, they are frequently surprised by car sales demographics that often defy logic – or certainly go against the grain of why a model was designed in the first place. Consider this list of vehicles that represents the best sellers among a specific age group. So […]
Read MoreInnovation in Radio
No, today’s blog post title is not an oxymoron despite what you hear from naysayers in and out of the radio business. But as an industry, I think we all can agree that when it comes to innovation, we could do more and we need to do better. And that’s why today, Jacobs Media is introducing […]
Read MoreHave You Made The Top 30?
You own a smartphone, you download apps, and your radio station may be very involved in the mobile ecosphere. But a guy who lives this space every day of the week, jācapps’ COO Bob Kernan, brings a unique perspective to the conversation. Recently, Bob celebrated his one year anniversary with the company, during which time he’s […]
Read MoreWhy Wi-Fi
If you’ve been following our Consumer Electronics Show and telematics conferences tours these past few years, you know the one thing we’ve learned about the “connected car” is that there’s no single pathway to success. The lack of standardization among the automakers and their suppliers was a big topic at DASH last October, because the many […]
Read MoreThe Way We’ve Always Done It
More than a year ago, we ran a blog post called “Gone Mobile” that highlighted two photos taken from the same vantage point at St. Peters Square in the Vatican – taken eight years apart. It was a stark reminder about how much our world has been changed by the mobile movement in less than […]
Read MoreWeird
So Al Yankovic’s newest effort, Mandatory Fun, is the #1 best-selling album in the country? Wow. Amazing. Weird. Weird? Not really. When you think about the state of the music industry and the rapid change in the ways that personality brands have the ability to market themselves, it’s not weird at all. It makes all […]
Read MoreHow Do We Make Money With Social Media?
That is the question, and one that Lori Lewis gets asked a lot. After all, stations are aggregating likes, followers, and connections at a rapid rate. Why shouldn’t they monetize them? And in fact, there are ways to motivate and engage these socialized consumers. But there are also downside risks that come into play as well, […]
Read MoreGoing Backstagers
Yesterday, Mike Stern wrote a guest post about “super consumers.” The idea of focusing on hardcore P1s has been around for decades, but the advent of new media tools changes the conversation and the strategy. This played out in a recent Nielsen Insights memo that talked about the value of finding and delighting these uber fans. And […]
Read More- « Previous Page
- 1
- …
- 127
- 128
- 129
- 130
- 131
- …
- 267
- Next Page »
