OK, so maybe it’s corrugated cardboard. But last week, Amazon launched a promotion that started in Seattle and San Francisco and is expected to fan out to 15 other locales during this holiday season, according to GeekWire. It’s fascinating that last week in this blog, we discussed how Jeff Bezos is bringing new thinking to […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio’s Most Innovative: Jerry Lee
There’s no doubt that deregulation forever changed the radio industry. Multitudes of operators who once owned stations in markets big and small sold their properties and left the industry behind. But not everyone is gone. One of the last remaining independent, major market broadcasters is Jerry Lee, owner of WBEB in Philadelphia. A stand-alone signal, […]
Read MoreThe Long Game
At a time when TSL continues to erode, many critics of commercial radio claim that industry CEOs are out of touch with the changing media landscape. Or that they’re running out the clock on their careers, sticking the next generation of executives with the problems that are besetting their legacy media brands. But we all […]
Read MoreWelcome To The Skiposphere
Last May, Bill Jacobs wrote a guest blog – “Turn On, Tune In, Drop Out” – based on a study by Paul Lamere that appeared in his blog, “Music Machinery.” The post – “The Skip” – was a fascinating study about how Spotify users use the skip function to customize their music listening experience. And […]
Read MoreMuch Ado About Podcasting
If you’ve been closely following tech trends over the years, you know that there are times when innovations take a while to take hold with the public. Some of them – like QR Codes, for example – never seem to catch on. Visionary Clive Dickens always advises tech entrepreneurs to be patient when it comes […]
Read MoreThank You!
It’s that time of year again, as amazing as it seems. I know it’s cliché, but hey, where did the year go? So, as always a lot to be thankful for and we have an entire four-day weekend to think it through. Here’s some of my thankfulness: For family, friends, clients, my staffs, the guys in […]
Read MoreEmotional Rescue
What’s your move when you’re a legacy player in a highly crowded, competitive industry and the new kids on the block are in favor with young, desirable consumers? No, we’re not talking about radio. Today’s post is about cosmetics. And the old-line player is none other than Revlon, a brand that has been around as long […]
Read MoreSweat The Small Stuff
This has been another amazing season for that NFL dynasty known as the New England Patriots. After soundly defeating the Lions yesterday, Tom Brady, Bill Belichick, and company now sit at 9-2 on their way to another exciting round in the playoffs. So what could go wrong? The Patriots’ social media initiative, of course. It […]
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Radio’s Most Innovative: Jim Fox and KKDO’s "Like/Dislike"
As long as there have been request lines piping the voices of listeners into radio station air studios, there have been PDs saying things like: “These people represent a small portion of the audience” OR “Just because a song is being requested a lot doesn’t mean it’s a hit” OR “Don’t get distracted by the […]
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Radio’s Most Innovative: Jim Fox and KKDO’s “Like/Dislike”
As long as there have been request lines piping the voices of listeners into radio station air studios, there have been PDs saying things like: “These people represent a small portion of the audience” OR “Just because a song is being requested a lot doesn’t mean it’s a hit” OR “Don’t get distracted by the […]
Read MoreClicked On A Banner Ad Lately?
As many industries grapple with monetization strategies in the digital space – including radio, of course – conversations still revolve around the lowly banner ad. As most of us recall, that’s how web revenue was originally conceived – placing mini-billboards (and skyscrapers and other devices) around our websites in the hope that web surfers (as […]
Read MoreIt’s the Onion, Right?
Sometimes you have to wonder if it can get any stranger. More and more these days, we’re reading wild, crazy, and unbelievable news stories online about pretty much everything from politics to sports to technology – and checking to be sure the article isn’t just another clever spoof from The Onion. That thought crossed my […]
Read MoreBoom! A Radio Format Litmus Test
It seems like every few years, a new format flavor of the year comes rolling along, racking up initially high ratings and often spreading like wildfire from market to market. This month, it’s Boom, Radio One’s entry in Houston (and now also in Philadelphia) that is making a lot of noise and spawning backchannel conversations and debate […]
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Radio’s Most Innovative: Mike Dougherty & Jelli
Possibly the biggest buzz term in the advertising industry today is “programmatic buying.” And while many think it refers to low-rate remnant advertising or auctioning off inventory, “programmatic buying” is actually any sort of automated ad-buying system. The amount of advertising being sold through automated processes is skyrocketing. According to eMarketer, Magna Global predicts it will […]
Read MoreWrong Number?
So here at Jacobs Media, we’ve been engaged in the “connected car” space for a few years now. And one of the challenges has been communicating its importance from both a listening and a sales standpoint to the broadcast radio industry. From national conventions to state broadcaster association conferences to mega-events like “The Radio Show” on the […]
Read MoreMore Candor – Les Moonves
There are lots of shots fired at the CEOs of our world day in and day out. They’re overpaid, out of step with the times, deaf to the changing needs of their industries, and a litany of other criticisms. It’s easy to knock the guy or woman at the top, whether it’s Bob Pittman, Marissa […]
Read MoreDon’t Blame The Straw Man
Recently, Mark Ramsey wrote a post that took a shot at the downsides of chasing Nielsen numbers – and more importantly, stations that program to it, rather than satisfying listeners and converting them into true fans. In “Nielsen […]
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Radio’s Most Innovative: Joel Denver/All Access
There was a time when the most sought after piece of mail radio stations received each week wasn’t a new release from a hot artist. It was the latest issue of Radio and Records (R&R), “The Industry’s Newspaper.” Most industry vets would agree that R&R was radio’s leading printed radio trade publication at its height, […]
Read MoreWelcome To The Future
“Prediction is very difficult, especially if it’s about the future.” Niels Bohr Bohr was a Danish physicist who worked toward a better understanding of atomic structure and quantum theory and he gave us this quote about the difficulty of making calls about what will happen next year…or ten years down the road. But that didn’t stop Gordon […]
Read MorePolitics As Usual?
Today is Election Day at long last. All those annoying political ads for governors, senators, judges, secretaries of state, and various proposals will mercifully end. On broadcast radio the early returns on political spending are mixed. So this post is being written without 100% of precincts reporting, but stories in the industry trades indicate that this was not […]
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