Perhaps you’ve seen these billboards in your hometown or while on vacation. The “Shot on iPhone 6” campaign is another smart effort by Apple to remind us of an amazing feature of their flagship smartphone. Adweek tells us that Apple has amassed 77 photographers in 70 cities in 24 countries around the globe to launch […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
BORRRINNNNGGGG!!
I’m sitting at a Tigers vs. Marlins exhibition baseball game earlier this month, and after the Tigers made three easy outs in a row (this was a disturbing pattern, by the way), I couldn’t help but notice that straight out in centerfield was a digital clock – almost like an egg timer – counting down […]
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Radio’s Most Innovative: “Sexually Speaking” with Dr. Ruth Westheimer
We’ve been showcasing innovators here in this space since last August, without a single sexual reference – until now. Sexually Speaking, featuring the most unlikely radio talent of all time – Dr. Ruth Westheimer – took on historic mores and standards in radio broadcasting – and turned them on their side. The story behind this […]
Read MoreIt’s A Mood Thing
Back in the early ‘80s when I was programming WRIF in Detroit, there were no computer scheduling systems. There were no computers! That meant that the songs I okayed for air were typed on 5×7 cards, colorized by category, placed in a box with dividers, and played according to a music sequence that I devised. […]
Read MoreDifferent Strokes
A one-size-fits-all strategy in a media world of customized choices and expanded options just isn’t viable anymore. And media captains and content creators are learning those lessons on the digital highway. As the great philosopher Sly Stone once noted, “Different strokes for different folks.” Every generation is different. And that’s a fact that marketers continue […]
Read MoreFor Whom The Benz Rolls
The news was unmistakably good for Rock, Classic Rock, and Alternative stations last week. On the more mature side of the music spectrum, it turns out that even younger guys are gravitating to the music their parents grew up with. Luxury labels are getting more attuned to Rock as a gateway branding drug. And as March Madness […]
Read MoreChanging Jobs
Mercifully, Starbucks’ ill-fated “Race Together” message on their cups promotion ended yesterday, drawing a close to an intensely uncomfortable moment not just for the mega coffee company, but also many social media brands. In case you somehow missed it because you were ruminating over your losing brackets last week, Starbucks’ altruistic CEO, Howard Schultz, stretched the boundaries […]
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Radio’s Most Innovative: NPR’s “Car Talk”/Doug Berman
One of the beauties of true innovations is that when they work, we accept them as the phenomenal winners they turned out to be. When they strike gold, it seems like they’ve always been there. But the truth is that in their beta stages many of these wild-eyed ideas weren’t exactly sure things, and vocal supporters […]
Read MoreI Love Calgary (and Milwaukee and Tulsa and Rochester)
We talk a lot about the value of radio focusing on the local heartbeat. And in a great feature on This American Life, host Ira Glass exposes city-themed songs for being similar to generic jingle packages that are localized for dozens of different markets. In “No Place Like Home,” Glass talks to Ken, a long-time […]
Read MoreCross Promotion
Earlier this week, we looked into the role that design, variety, and customization are playing in our consumer lives. Successful brands understand the potential and the power of cross-promotion, and they work hard to optimize it. On the other hand, radio programmers know the frustration of having a great personality show that is reticent to promote […]
Read MoreFashion Statement?
As the Apple Watch promotional juggernaut has rolled out during the past week, analysts continue to parse the comments of CEO Tim Cook, along with offering their interpretations of what Apple is trying to do with its first wearable product. In fact, some say the number of different designs, sizes, materials, and bands is very “un-Apple-like,” […]
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Radio’s Most Innovative: Lee Abrams
As we look back at the way that broadcast radio has evolved, morphed, branched into tributaries like satellite radio and streaming audio, Lee Abrams has been at the precipice of many of these changes, often getting there first. I think of him as radio’s “Crown Prince of Innovation.” Lee is insightful, thoughtful, out of the box, […]
Read MoreThe ROI on ROI
As marketers attempt to better understand how to best harness brands, as well as how to most effectively use their resources, the term ROI – Return On Investment – has skyrocketed in popularity and cliché uses. Many salivate at the prospects of being able to drill down to zip codes, neighborhoods, and individual households in order […]
Read MoreThe End Of Bar Nights
It is easy for a legacy medium like broadcast radio to fall into that mindset of doing what always works. After all, habit and consistency play roles in how people use their entertainment sources, and radio has benefited from both over the decades. But you can also go to the well one too many times. […]
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Radio’s Most Innovative: Jeff Smulyan/WFAN
It’s often said that success has many fathers. The problem is that it can make it a challenge to determine who was really responsible for a great innovation. That’s what makes this week’s RMI profile so rare; a major radio innovation that is clearly credited to one person. Emmis Communications Founder and CEO Jeff Smulyan is responsible […]
Read MorePrep School
With all this bad weather all over the country, the good news is that Spring Training is underway, and that means that warmer temperatures and outdoor activities are right around the corner. And speaking of that, a story out of the Washington Nationals’ Spring Training camp captured my attention this week. Former Detroit Tiger and Cy Young […]
Read MoreIt's About Time
As technology, media, and gadgets continue to change and become bigger parts of our lives and our businesses, the concept of time expands every day. I remember walking into that very first radio production class at Michigan State many years ago. Instructor Jim Respress’ first words? “In radio, time is your biggest enemy.” And we’ve […]
Read MoreIt’s About Time
As technology, media, and gadgets continue to change and become bigger parts of our lives and our businesses, the concept of time expands every day. I remember walking into that very first radio production class at Michigan State many years ago. Instructor Jim Respress’ first words? “In radio, time is your biggest enemy.” And we’ve […]
Read MoreWanted: Musicologists
Last week, we aired it out a bit with the Coleman Insights crew about whose pyramid – or should we say whose hierarchy of brand importance – is most relevant to the current competitive needs of the radio business. And the answer may be that for music stations, in particular, Coleman’s foundation of a strong […]
Read More#NoBadRadio
Jim Elliott is probably a bit nervous. He’s the new chief judge for the 2015 Radio Mercury Awards, and he’s already anticipating the worst when it comes to radio ad submissions. Sadly, he has every right to have serious trepidations about the advertising he’s about to hear. But before we get to his plight, let’s review some research about […]
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