That gargantuan dashboard you see staring back at you isn’t a concept. Nor is it something that is only available on high-end vehicles, like the top-of-the-line Mercedes or BMW EV models. Nor is it the latest and greatest from the minds of Tesla. It’s a Ford. Actually, it’s a Lincoln – Ford’s luxury brand, to […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Out With The New (Music), In With The Old (Music)
A JacoBLOG post from eight years ago is in our crosshairs today. When it was first published, it covered a music milestone: for the first time ever, catalog music outsold new music. But that same month, weekly music streams had set a record. How that trend from 2016 informs us about our trajectory today is what it’s all about. How can we learn from the past, and what does it say about our future?
Read MoreDefining Grit
There’s a 4-letter word making the rounds this fall, even trending from time to time. “Grit” is that hard-to-define term people in sports and in business and organizations. But when you’ve got it, you have something special. It works on a football gridiron but also in the air studio, the sales cubicles, and the corporate offices. Elusive? Perhaps, but that’s all the more reason to embrace it.
Read MoreIs Netflix Becoming The Classic Rock Of Video Streaming Platforms?
We’re not even one month into 2024, and the business fails in the media world are already taking their toll. Whether you look at radio, music, or journalism companies and organizations, the analysts and critics are circling like buzzards, trying to make sense of it all. Most of them ignore radio, a medium they’re writing off as “over” or perhaps never gave it its due to begin with. Does radio have a role in breathing life into a content strategy and business model that need some serious rethinking and innovation? I’m going to want to hear from you on this one.
Read MoreIt’s That Vision (Pro) Thing
One of the unmistakable trends at CES 2024 earlier this month was glasses and goggles that open up virtual worlds to us. We got to see a number of variations by brands like Ray-Ban. But Apple’s new entrant in this embryonic space – Vision Pro – wasn’t at CES, but was introduced while we were there. Here’s the skinny on this new product, along with thoughts about whether this might be the moment for this visionary gear. And if you haven’t heard the price yet of Apple’s new virtual specs, make sure you’re sitting down in a real chair before reading today’s post.
Read MoreWhy Radio’s “Killer App” IS A Killer App
The most powerful asset in the digital tool kit is the smartphone and mobile apps – ubiquitous, portable, easy to use, a fashion statement, and ready-made for any company – or radio station – to make its way to the phone’s “front page” of apps. In today’s JacoBLOG, Bob Kernen lays out a mobile strategy for radio that works!
Read MoreWhat Mary Richards Has Meant To Radio
The passing of Mary Tyler Moore seven years ago stimulated today’s Throwback Thursday post from that year about how far women have come in the radio broadcasting industry. In company after company, women have attained positions of prominence and leadership. The broadcasting business has grown up since Mary Richards took that job in the WJM-TV newsroom – as well as in the seven years since her passing.
Read MoreThe Beginning, Middle, And End Of Radio Relationships
It’s been said every relationship has a beginning, a middle, and an end. And truer words were never spoken when it comes to talent and radio ownership. There are many storylines, both pleasant and tragic, between stars and their parent companies, and lessons to be learned. As radio has changed and evolved over the decades, this dynamic goes on as evidenced by two huge radio stories from just the past few weeks.
Read MoreWill The “Alexa Effect” Stunt The Growth Of AI?
Since ChatGPT’s mass debut about a year ago, it’s been an ongoing debate over AI: panic or panacea? Tsunami or the path to success? There are lessons to be learned about how we’ve embraced or rejected technology in the past, mostly driven by our hopes and fears. We can learn from Amazon and their Alexa voice platform that needlessly scared off many consumers and even some broadcasters. As AI becomes an even bigger societal and media force, we’ve got decisions to make. Today’s blog post makes the case for acceptance and innovation, despite the rants and the risks.
Read More“MLK Speaks” On The Radio
On Martin Luther King Day, we remember the civil rights activist and leader as a radio personality, and the impact he had over the airwaves. Today’s post revolves around three lessor known facts about MLK, his radio career and a certain rock band’s anthem to Dr. King that originally was written for a certain U.S. President.
Read MoreYou Say It’s Your Birthday!
It usually happens to successful stations. You’re been on the air in the same format for years, and now you’ve got a big birthday coming up. What’s the strategy – a year-long celebration, a birthday month, or something altogether different? And today’s post also looks at how many big brands celebraate the birthdays of some of their biggest customers and fans. So put on a party hat, and let’s talk birthdays, and how they can help build great radio brrands.
Read More“I Don’t Want To Miss The Future”
It’s CES Week, and I’m still in Las Vegas at this amazing show. Where was I exactly a decade ago? Yup, at CES 2014. And back then, I put together a post where 14 radio luminaries told me why they go to CES every year they can. A lot has changed since 2014, but the reasons why some of the smartest people in radio go to CES still resonate all these years later. Some are out of the business, while others have changed jobs. But one thing that hasn’t changed is they love attending this event. How many of these names from 2014 do you know or remember?
Read MoreWhat’s Your WHY?
Truly great brands don’t waste their marketing efforts on explaining what they do. They understand the “why” that truly connects with their consumers. Finding your “why” may seem like a daunting task to many radio operators. But the process of fleshing out your brand’s “why” and how you make your audience feel can be one of the most rewarding things you’ll accomplish in radio. For a look at some great examples and why they work, just click below.
Read MoreWill CES 2024 Be Remembered As The Breakout Year For AI?
CES 2024 gets underway today, and our team from Jacobs Media is well-rested and gathered in Las Vegas ready to be your eyes and ears. Why does this show still matter? We go right to the top for answers – our conversation with the head of the Consumer Technology Association, Gary Shapiro. This looks to be the event’s post-pandemic breakout year, and we’re excited to share our CES stories with you.
Read MoreSome Good News About Radio? Yes!
It is anyone’s guess whether 2024 turns out to be a rebound year for radio or a continuation of arduous times for the business. But last week brought much-needed positive news about radio, defying conventional wisdom about the state of the medium. What is behind these upbeat stories about radio and how can the industry build on perhaps some early momentum? Some answers are just a click away.
Read MoreNever Forget What It Took To Get Here
In the world of radio, sports analogies abound. But even if you’re not a football fan, today’s blog post is about leadership, resilience, and perseverance. It all emanates from an unorthodox head coach with a big mission and a lot of grit. But fear not, there’s a radio story here, too, as we honor one of the best programmers ever. How’s that for a tease?
Read MoreAre You Chasing A Radio Mirage?
If you’re entering the new year without a job as a result of getting RIFFed or otherwise relieved of your duties in 2023, today’s blog post may answer some of your questions. But it may also stimulate you to ask a few new ones of yourself. The broadcast radio industry as many of us knew it has changed. Are you chasing a radio mirage? Are your expectations aligned with radio’s new reality? (Whether you’re out of work or not, these might be relevant considerations as we ring in 2024.) Here are some key signs that might signal the need for a new mindset – and maybe a new career path.
Read MoreWhy Doesn’t Radio Take A “Big & Boraxy” Approach To Sales?
Another year in the books, and yet, we’re still talking about many of the same challenges in the radio buisiness we historically face. At or near the top of the heap is revenue generation, and how we can maximize it in 2024. And that compelled me to look at “best practices” over the years, as well as right now, to see if perhaps radio has as much of a messaging issue as it does product challenges. Bottom line? Numbers matter. And I ended up getting an important
lesson from a box of laundry detergent that I’m happy to pass along to you.
“Wrapping” About Spotify
As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?
Read MoreElon Musk Might Have Just Done NPR A Big Favor
You may recall back in April when Twitter and NPR went at it. Ultimately, the public radio network stopped tweeting, continuing that policy through today. At the time, I pondered whether Elon Musk might be doing NPR a favor. And in today’s “Best Of” post, along with an update from last week, we may actually have the answer.
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