“One man’s trash is another man’s treasure.” – Unknown A week or so ago, something truly fascinating happened in the world of radio format branding that caught my attention. One of the original Classic Hits stations – the legendary WKLH in Milwaukee – abandoned the C-word and adopted a new slogan: “Milwaukee’s Hometown Rock.” Not surprisingly, I […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
So You Want To Be A Rock N’ Roll Star
Perhaps one of the lessons about how the Internet disrupts everything is that legacy brands have to find different ways to feed the beast, to make their numbers, to evolve to these modern media and entertainment demands. As we discussed last week in this space in a few different posts, radio’s bread and butter – selling […]
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Radio’s Most Innovative: Horizon Media & “Moodstates”
One of the notable things to come out of the results from our Techsurveys is how much emotion plays a role in broadcast radio listening. While consumers enjoy hearing their favorite songs, personalities, and information, mood plays a role why they continue to come back to AM/FM radio stations. In our research, it is often […]
Read MoreWhere’s Radio?
On the heels of yesterday’s post about public radio and iHeartRadio staging podcast upfronts, I heard from an old friend and former morning guy, J LaLonde. Many of you remember J as an accomplished radio air personality who made his way through a number of stations in the Pacific Northwest, the Big Easy, Florida, and Knoxville. […]
Read MoreLet’s Be Upfront
On a recent trip, I was asked by a client why this blog seems to feature a public radio post seemingly every week. And my answer is that there are some pretty innovative things happening in the programming/content arena with their stations, as well as with networks like NPR, PRI, and APM. But today’s post […]
Read MoreLive & Global
Last week at the Worldwide Radio Summit in L.A., there were truly some amazing panels. As someone who has been to all five of these conferences since 2011, it is fascinating to watch how this conference has evolved. WWRS’s opening session featured an unambitious, low-key title: “The Future of Radio.” Amazingly, it actually delivered on that […]
Read MoreLive & Global
Last week at the Worldwide Radio Summit in L.A., there were truly some amazing panels. As someone who has been to all five of these conferences since 2011, it is fascinating to watch how this conference has evolved. WWRS’s opening session featured an unambitious, low-key title: “The Future of Radio.” Amazingly, it actually delivered on that […]
Read MoreYou (Don't) Need A Hobby
Some of us (hey, don’t look at ME!) might be guilty of being so committed to our careers and our craft that we simply never make much time to pursue other interests. There’s golf, gardening, scrapbooking, wine collecting, art, tennis, and endless other entertaining ways of expanding ourselves and spending free time. All the signs […]
Read MoreYou (Don’t) Need A Hobby
Some of us (hey, don’t look at ME!) might be guilty of being so committed to our careers and our craft that we simply never make much time to pursue other interests. There’s golf, gardening, scrapbooking, wine collecting, art, tennis, and endless other entertaining ways of expanding ourselves and spending free time. All the signs […]
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Radio's Most Innovative: High School Radio Day
Many in radio wonder where the next generation of talent is going to come from. As smaller markets increasingly lean on syndicated programming and other efficiencies, how can radio tap into the largest, emerging generation? Of course, we know them as Millennials. Some also believe that many young people aren’t interested in radio, and have […]
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Radio’s Most Innovative: High School Radio Day
Many in radio wonder where the next generation of talent is going to come from. As smaller markets increasingly lean on syndicated programming and other efficiencies, how can radio tap into the largest, emerging generation? Of course, we know them as Millennials. Some also believe that many young people aren’t interested in radio, and have […]
Read MoreThe Art of Social
Today’s the day we’re presenting a deck of big findings to attendees at the Worldwide Radio Summit in L.A. As any researcher who conducts expansive, national studies will tell you, the big dilemma often comes down to determining which results to include in a one-hour presentation – especially when there’s a lot of important news to […]
Read MoreSerial Success
So the good news is that the wildly successful public radio podcast Serial has just nabbed a highly respected Peabody Award. That makes it the first podcast to pull that off. And that’s also the bad news, because now the Serial team may be feeling the pressure to recreate that success. At more than 77 million downloads, Serial has […]
Read More…Before I Get Old
You know that old Who lyric – “Hope I die before I get old.” For Roger and Pete, Mick, Keith, Charlie, Sir Paul, Ringo, and many others, that wish has not come true. The aforementioned are bigger than life in 2015, still touring, with no end in sight. And it’s that way on the radio, […]
Read MoreQuotations From Chairman Mel
OK, in the spirit of full disclosure, I did not attend the National Association of Broadcasters Convention last week in Vegas. Paul and I drew straws and….well, you can guess the result. But I kept in close tabs with him and others about the comings and goings, those lobby bar meetings at the Wynn, and the other […]
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Radio’s Most Innovative: Radio.com’s Minimations
Television has always been better than radio at recycling, repurposing, and repackaging its best content. From reruns to syndication to the now unavoidable cable channel marathons, every show airs a multitude of times, creating lasting value for producers and networks. Radio has always struggled with this challenge. We create great content on a daily basis, yet […]
Read MoreFormat Killers
By now, you’ve probably read about the Voltair audio processing system that has stirred up some controversy about whether or not this electronic box helps boost radio station encoding in the PPM system. The essence of this conversation revolves around the suspicion (and in some circles, the belief) that certain formats have an inherent disadvantage when it comes to […]
Read MoreOn A Mission
If you work in radio, chances are good that you have a closetful of logoware, representing your journey in the business from stations to station, and market to market. Most radio pros proudly sport the colors – in the form of the station logo. But a tattoo that indelibly identifies you with your brand? That’s a […]
Read MoreBlurred Lines
Radio is an industry whose foundation is formats. It’s how stations are defined – by agencies and ultimately, by the audience. Radio has created a language and a nomenclature so that listeners and marketers can understand the lay of the land. In fact, it allows for us to do business with one another. When we […]
Read MoreThe "Disconnected Car"
Chances are good you saw that story from Forbes last week, strongly showing consumer demand for and usage of the AM/FM radio platform in cars and trucks. Broadcast radio, a platform? AM/FM radio is a legitimate platform, and according to Forbes contributor Christopher Versace, a new IPSOS survey shows that it’s the dominant choice in cars. Overall, their study […]
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