As podcasting becomes more the radio rage with each passing month, questions about the customer experience and monetization continue to loom. (BTW at the DASH Conference in November “On Demand In-Dash” will be a key theme, and we have booked incredible guests who are on the forefront of the space.) Recently, New York Times’ OpEd […]
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Trump FM – Doing What We Want
Now that the Donald Trump campaign is showing continued signs that not only it isn’t going away, but looks to be competitive for the foreseeable future, understanding the media’s fascination with the phenomenon is instructive to all of us in radio. Everywhere the pundits turn, Trump is proving that breaking the well-defined rules of politics […]
Read MoreBob Pittman: "Radio’s Most Powerful" Keynotes DASH
It is interesting to observe how the key issues that impact radio have shifted over the years. Twenty years ago, the conversation was all about which companies were buyers, which were sellers, and who was in line for the next IPO. It was all about multiples, EBITDA, and consolidating our way into a thriving future. The Internet? Streaming? It […]
Read MoreDetroit: City of Labor
There is no city in the world that is more synonymous with work and workers than Detroit, Michigan. Detroiters pride themselves on their work ethic, and when you think of the Labor Movement, the Motor City always comes to mind. So as we jump into this year’s Labor Day Weekend, it’s an opportunity to take […]
Read MorePersonalized Radio?
Maybe you remember seeing Minority Report and the creepy scene in the mall where Tom Cruise gets bombarded with personalized ads as each nearby store gleans personal information about him from scanning his eyes. Far-fetched? Not really. In fact, today’s mobile beacon technology comes close to replicating that futuristic scene (minus the eye part), serving up […]
Read MoreIs Radio’s Future Going “Off-Air?”
Don’t let today’s blog headline fool you. The future of radio is “Off-Air.” Or as it is also called NTR or just “Other.” In fact, if you study those new bi-annual RAB reports, “Off-Air” is the only radio revenue category that is showing any signs of serious growth. This little table speaks volumes about the changing […]
Read MoreMaking the Donuts AND Driving the Trucks
Fans of The Daily Show may be thinking it will never be the same because of Jon Stewart’s departure, and the many question marks surrounding his replacement, Trevor Noah. But you don’t know the half of it. Comedy Central announced last week the hiring of Baratunde Thurston, author, humorist, and social activist to oversee new digital content creation […]
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Radio’s Most Innovative: Entercom Sacramento’s “Eat Farm To Fork” Initiative
Ask people what they know about Sacramento and they will tell you it’s the capital of California. Sports fans might mention the lowly Sacramento Kings, while radio geeks might bring up that Rush Limbaugh got his start in the market. Outside of the immediate area, few realize just how much food is grown in the […]
Read MoreRadio’s Shrinking Workforce
As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and felt in many ways. Physically, many stations now have wide open spaces – rows of empty cubicles, vacant offices, and even entire building wings that no longer contain people. We don’t know just how much employee counts have shrunk, but […]
Read MoreA Love Letter To WWL Radio
This week on JacoBLOG, the topic of radio doing a better job of marketing itself has wafted through each post. We’ve been talking about getting away from the numbers and telling some of those great radio stories about community, service, and connection. And today will be no exception. The difference in this post, however, is that some […]
Read MoreBelow the Radio Radar
The only thing worse than not being competitive in your industry is not knowing who you’re competing against. In radio, stations and broadcasters continue to spend money, time, and resources on consistently squelching the other stations in town, while often not understanding the larger, dynamic media lay of the land. At Jacobs Media, we will […]
Read MoreRadio's Perception vs. Reality Problem
We’ve all been there. You work for a brand – or in the case of many people who read this blog – a radio station that is misunderstood and undervalued by advertisers. This radio problem very likely pre-dates Don Draper because radio stations are always in some sort of struggle with the “Mad Men” (and women) who appropriate […]
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Radio’s Most Innovative: Zach Sang, Part 2
Last week, we profiled the youngest honoree in our “Radio’s Most Innovative” initiative – radio host and digital star, Zach Sang. We received great responses from many in the radio business who see Zach as a shining example of how young people can use their native media skills and knowledge to make radio a more […]
Read MoreiHeartRadio: "We Ate Our Own Cooking"
Radio’s hot streak continues, and the reasons why go to the heart of what the industry as a whole ought to be focusing on. First, Wells Fargo analyst Marcy Ryvicker upgraded radio earlier this week. Noting the gains made by NextRadio with additional telecom acceptance, as well as singling out Entercom for both ratings and […]
Read MoreRadio: The Discovery Channel?
No one loves a serious research conversation more than Larry Rosin and me. When we first met, Larry had just started up Edison Research and we worked together at WBOS/Boston back when it was a Triple A station. Over the years, we have sat in what seems like hundreds of conference rooms, staring at data slides, […]
Read More700 Days
Radio veterans acknowledge that content tends to have a short life span. In fact, the vast majority of what is created by programmers and talent on the radio is never heard a second time. It typically plays once and goes off into the ether. So how do most members of the audience find your content […]
Read MoreATTEN-SHUN!!
It’s amazing how sometimes you look back on things that PDs did several decades ago – not in a nostalgic way, but in an effort to understand why the radio that many people grew up with was so captivating and memorable. Some say that radio was largely successful in the ‘70s and ‘80s because there was […]
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Radio’s Most Innovative: Zach Sang
Innovation by its very nature is about bucking the current trend, zigging when others are sagging, or turning left when most want to turn right. Zach Sang, host of the nationally syndicated night show Zach Sang & The Gang (Westwood One), is doing that in more ways than one. First, he’s just 22 years-old. At […]
Read MoreThe Devil’s In The Details
From my perch as a consultant, the only thing worse than not being asked for an opinion on a key issue, is to get the question when it’s too late to affect the decision. So queries like “What do you think of our new billboards?” or “How does our new afternoon drive jock sound?” leave us […]
Read MoreRadio. It's Red Hot.
As my Uncle Bert used to say, “If you wait long enough, everything comes back into style.” Maybe he was talking about radio and the amazing press run the industry has enjoyed over the past few months. It seemingly began with the 93% reach number that made the rounds back in June, backed up by the […]
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