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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.

Look! It’s that hot new car with FM RADIO!

by Fred Jacobs · October 13, 2015

Most car commercials these days feature Pandora or SiriusXM. So it’s exciting when the new Scion ad highlights FM radio.

Does Radio Have Emotional Issues?

by Fred Jacobs · October 12, 2015

Facebook has given its users the ability to react to posts with a range of emoticons. Radio stations should also think about their emotional touchpoints.

Radio’s Most Innovative: Fun Kids

by Fred Jacobs · October 9, 2015

Folder Media’s Creative Director Matt Deegan takes us behind the scenes of Fun Kids and shares his thoughts about the viability of reaching today’s pre-teens with radio.

"Pandora’s holding on line 2…"

by Fred Jacobs · October 8, 2015

Part of Pandora’s marketing effort is simply having strong, visible presence at dealerships. Radio stations should take note.

Radio’s Changing Partners(hips)

by Fred Jacobs · October 7, 2015

Traditional media outlets are connecting with digital media brands, creating fascinating and intriguing mashups.

And the winner is….RADIO!

by Fred Jacobs · October 6, 2015

Radio’s 18-34 year-old reach is impressive, especially compared to what’s occurring in television and even on personal computers.

The 22 Immutable Laws…of Radio Storytelling

by Fred Jacobs · October 5, 2015

Radio broadcasters can learn a lot about storytelling from Pixar.

Radio’s Most Innovative: Delilah

by Fred Jacobs · October 2, 2015

Delilah, the most listened to woman on radio for over two decades, is named Jacobs Media’s “Radio’s Most Innovative.” Here’s why.

Radio’s Car Dealer Conundrum

by Fred Jacobs · October 1, 2015

The way that car dealers are trained to show dashboard features to their customers can have a huge impact, and Pandora knows this.

A new TV campaign for Pandora ought to have everyone in broadcast radio thinking about what this media company is thinking. According to RAIN News earlier this month, the TV monitoring site, iSpot.tv reports that as of last evening, the commercial called “The Next Song” has already nationally aired more than 2,100 times since the […]

Radio’s Most Innovative: Steven Price/Townsquare Media

by Fred Jacobs · September 25, 2015

Critics of radio broadcasting companies these past few years always seem to cite a lack of imagination and innovation, little risk taking, and a tendency to do things the way they’ve always been done. But the fact is, broadcasters are more willing than ever to put in on the line and test drive different approaches. A case in […]

A Lack Of Effort

by Fred Jacobs · September 24, 2015

As an avid baseball fan for more than five decades, you often feel like you’ve seen it all – until earlier this week, that is. This has been an absolutely abysmal season for my Detroit Tigers. In April, the team jumped off to a roaring 11-2 start, and the city was thinking World Series. At the very […]

The Next Radio Revolution – Courtesy of the BBC

by Fred Jacobs · September 23, 2015

We’ve talked about the amazing NPR One app over the past year, and even gave it our “Radio’s Most Innovative” seal of approval. It was originally referred to as a Pandora-like app for NPR and local public radio programming, with the ability to skip stories, pause, and even rewind 30 seconds. The NPR One app […]

Nielsen Schmielsen

by Fred Jacobs · September 22, 2015

I always look forward to Nielsen’s data releases, especially about audience dimensions that go beyond the ratings. Their reports on streaming, mobile, and other key dimensions are often revealing and helpful for those of us actively positioning and marketing radio in a fast-moving media environment. And their newly released Total Audience Report is a great […]

Radio, Politics, & the Quest for Attention

by Fred Jacobs · September 21, 2015

Putting your politics aside, watching the Republican Debate the other night on CNN presented an interesting challenge about how to gain attention in an overcrowded field. With 11 candidates on the main stage (posed somewhat awkwardly below in front of Air Force One), the burden was on each of them to stand out, to be remembered, […]

Radio’s Most Innovative: Emmis’ “Where Hip-Hop Lives” App

by Fred Jacobs · September 18, 2015

With mega-brands like Hot 97 in New York and Power 106 in Los Angeles, Emmis Communications has been and continues to be the radio industry leader for major market Hip-Hop exposure on both coasts with music, larger-than-life talent, major events, and a commitment to embodying all-things Hip-Hop. In this space, we talk a great deal […]

Speakers vs. Screens

by Fred Jacobs · September 16, 2015

Yesterday in a blog post called “’The Marlboro Man’ Guy,” we talked about how radio’s great program directors of the past did more than just shuffle songs and make out the weekend schedule. They shaped their stations, made them special, and in the case of the truly great ones, built megawatt brands – some of which […]

“The Marlboro Man” Guy

by Fred Jacobs · September 15, 2015

Back in the ‘80s, Paul Jacobs took a break from radio to work for a marketing services agency. This company created and executed promotional campaigns for several major league brands – like Philip Morris. Each of the companies and products they repped had a brand manager, but the one that truly mattered – Marlboro – had one guy […]

The Other Side of Programmatic

by Fred Jacobs · September 14, 2015

Last week, we talked about how the podcasting financial model is beginning to shake out. Many of those sitting in garages, basements, and studios delivering on-demand radio – better known as podcasters – are becoming more intricately involved with their sponsors. Advertisers are finding podcast commercials are more effective when delivered by a trusted personality […]

Which Radio Conference Are YOU Attending?

by Fred Jacobs · September 11, 2015

In just a couple weeks, something amazing is about to take place in Pittsburgh. And unless you’re in public radio, you probably have no idea it’s even happening. You see, public radio programmers have their own dedicated organziation – PRPD – dedicated to working with content creators in their system to make better radio. While commercial broadcasters […]

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