The only thing worse than not being competitive in your industry is not knowing who you’re competing against. In radio, stations and broadcasters continue to spend money, time, and resources on consistently squelching the other stations in town, while often not understanding the larger, dynamic media lay of the land. At Jacobs Media, we will […]
Read MorejacoBLOG
Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio's Perception vs. Reality Problem
We’ve all been there. You work for a brand – or in the case of many people who read this blog – a radio station that is misunderstood and undervalued by advertisers. This radio problem very likely pre-dates Don Draper because radio stations are always in some sort of struggle with the “Mad Men” (and women) who appropriate […]
Read More
Radio’s Most Innovative: Zach Sang, Part 2
Last week, we profiled the youngest honoree in our “Radio’s Most Innovative” initiative – radio host and digital star, Zach Sang. We received great responses from many in the radio business who see Zach as a shining example of how young people can use their native media skills and knowledge to make radio a more […]
Read MoreiHeartRadio: "We Ate Our Own Cooking"
Radio’s hot streak continues, and the reasons why go to the heart of what the industry as a whole ought to be focusing on. First, Wells Fargo analyst Marcy Ryvicker upgraded radio earlier this week. Noting the gains made by NextRadio with additional telecom acceptance, as well as singling out Entercom for both ratings and […]
Read MoreRadio: The Discovery Channel?
No one loves a serious research conversation more than Larry Rosin and me. When we first met, Larry had just started up Edison Research and we worked together at WBOS/Boston back when it was a Triple A station. Over the years, we have sat in what seems like hundreds of conference rooms, staring at data slides, […]
Read More700 Days
Radio veterans acknowledge that content tends to have a short life span. In fact, the vast majority of what is created by programmers and talent on the radio is never heard a second time. It typically plays once and goes off into the ether. So how do most members of the audience find your content […]
Read MoreATTEN-SHUN!!
It’s amazing how sometimes you look back on things that PDs did several decades ago – not in a nostalgic way, but in an effort to understand why the radio that many people grew up with was so captivating and memorable. Some say that radio was largely successful in the ‘70s and ‘80s because there was […]
Read More
Radio’s Most Innovative: Zach Sang
Innovation by its very nature is about bucking the current trend, zigging when others are sagging, or turning left when most want to turn right. Zach Sang, host of the nationally syndicated night show Zach Sang & The Gang (Westwood One), is doing that in more ways than one. First, he’s just 22 years-old. At […]
Read MoreThe Devil’s In The Details
From my perch as a consultant, the only thing worse than not being asked for an opinion on a key issue, is to get the question when it’s too late to affect the decision. So queries like “What do you think of our new billboards?” or “How does our new afternoon drive jock sound?” leave us […]
Read MoreRadio. It's Red Hot.
As my Uncle Bert used to say, “If you wait long enough, everything comes back into style.” Maybe he was talking about radio and the amazing press run the industry has enjoyed over the past few months. It seemingly began with the 93% reach number that made the rounds back in June, backed up by the […]
Read MoreTalk Radio Rules! (on Réunion Island)
You may think this is a post about Fantasy Island, a place where Talk Radio is #1. But in fact, there’s a real island where talkers are on top of the ratings heap, bolstered by happy listeners and strong ratings. And Sean Hannity is nowhere to be seen. The mysterious story of that missing Malaysia Airlines […]
Read More
Radio’s Most Innovative: One Year Later
Time flies…when you innovating. Or in this case, writing about innovation. We started “Radio’s Most Innovative” exactly one year ago on the premise that there’s a lot more invention and creativity in broadcast radio than many think. From innovations of the past – like Dr. Demento – to new creations today – like WRIF’s Dave & […]
Read MoreTrump Card
What are you doing tonight? Chances are you’ll be doing something you haven’t done in a while. Or maybe ever. The odds are pretty good that many of you will be curiously viewing the Republican presidential debate, along with what is sure to be a record number of Americans. You might even want to turn it […]
Read More5 Easy Pieces
You hear a lot about those amazing YouTubers – seemingly regular people who make videos that out-cume Z100 and Power 93. So what’s the secret? Adweek caught up with YouTube sensation, Rosanna Pansino, to learn the secrets of viral video success. You may remember we highlighted Rosanna last year in a blog post about YouTube […]
Read MoreVada Grande O Vada A Casa (Go Big Or Go Home)
It used to be that radio stations were in control, and their audiences reacted and behaved accordingly. A great example of this occurred more than 30 years ago, typifying how radio campaigns usually worked. Many rockers – especially those from Milwaukee may recall the stunt that WQFM’s Tim “The Rock N’ Roll Animal” pulled off in […]
Read More
Radio’s Most Innovative: “Radio’s Best Friend” Art Vuolo
One of the best parts of working in the radio industry is the truly unique people you meet. While there must be interesting CPAs and dentists, the number of real characters per capita at radio stations has to statistically be significantly higher than most other businesses. And then there’s Art Vuolo, or as many of […]
Read MoreHowdy Partner!
Sometimes the best strategies and advice come from someone outside the business. In the case of a recent Fast Company article about identifying and managing two-person teams, Rich Karlgaard and Michael S. Malone unknowingly wrote a primer for radio programmers. These guys actually wrote the book on it – Team Genius – which breaks down […]
Read MoreMy My, Hey Hey (Out of the Stream)
It’s been a crazy week for radio but that’s the world in which we live. You may have heard the recent news about Neil Young’s decision about how consumers will be able to listen to his music. Last week, he pulled his catalogue off all streaming services. This means no “Southern Man” or “Rockin’ In […]
Read MoreThat's Billion With A “B”
While the radio industry is wringing its hands over measurement, encoding, black boxes, and number games, the rest of the world that calls itself “radio” is busily generating revenue. And a lot of it. If you clicked past the Voltair news last week, you may have read the story that Pandora reported Q2 revenue of […]
Read MoreThe Podcast’s The Thing
Amidst the Voltair madness last week, you may have missed the second biggest story in radio. It was about radio getting serious about podcasts and on-demand radio, and it’s an important one. Because if “Voltair” is the word of the year in radio, “podcast” has to be a close second. In case you missed it, […]
Read More- « Previous Page
- 1
- …
- 112
- 113
- 114
- 115
- 116
- …
- 266
- Next Page »
