Pandora and Spotify may be changing the way consumers discover new music. And that has implications for broadcast radio.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio’s Most Innovative: Radio Everyone
Jacobs Media names Radio Everyone’s initiative to communicate the United Nation’s Global Goals as “Radio’s Most Innovative.” Interview with Piers Bradford.
Read MoreHow NPR’s Terry Gross Nails Big Radio Interviews
Terry Gross, host of NPR’s Fresh Air, is one of the best interviewers in the radio business. Here’s how she does it.
Read More"Back to the Future"….of the Connected Car
30 years ago, Back to the Future predicted what the year 2015 would look like. How different is it from reality — especially when it comes to connected cars?
Read MoreWhat’s Your Perception of Radio Perceptuals?
How should radio stations treat competitors like Pandora and Spotify when they conduct perceptual studies?
Read MorePublic Radio’s Generational Divide
Nielsen data shows that older listeners are holding public radio’s ratings together, while losses pile up among the 54 and under set.
Read MoreA Face For Radio
Radio personalities, shows, and hosts are often the difference-makers in shaping opinions about the business and its validity.
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Radio’s Most Innovative: Survivor Radio
After radio veteran Steve Mills was diagnosed with Hodgkin’s lymphoma, his wife built a streaming radio station for cancer survivors.
Read MoreRadio’s Nudity Problem
Playboy has decided that nude images are no longer compelling content in the digital age. Can radio broadcasters learn from their decision?
Read MoreRadio’s Disappearing Auto Dollars
Radio is seeing the advertising dollars from auto dealerships disappear. Why? And more importantly, what should broadcasters do about it?
Read MoreLook! It’s that hot new car with FM RADIO!
Most car commercials these days feature Pandora or SiriusXM. So it’s exciting when the new Scion ad highlights FM radio.
Read MoreDoes Radio Have Emotional Issues?
Facebook has given its users the ability to react to posts with a range of emoticons. Radio stations should also think about their emotional touchpoints.
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Radio’s Most Innovative: Fun Kids
Folder Media’s Creative Director Matt Deegan takes us behind the scenes of Fun Kids and shares his thoughts about the viability of reaching today’s pre-teens with radio.
Read More"Pandora’s holding on line 2…"
Part of Pandora’s marketing effort is simply having strong, visible presence at dealerships. Radio stations should take note.
Read MoreRadio’s Changing Partners(hips)
Traditional media outlets are connecting with digital media brands, creating fascinating and intriguing mashups.
Read MoreAnd the winner is….RADIO!
Radio’s 18-34 year-old reach is impressive, especially compared to what’s occurring in television and even on personal computers.
Read MoreThe 22 Immutable Laws…of Radio Storytelling
Radio broadcasters can learn a lot about storytelling from Pixar.
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Radio’s Most Innovative: Delilah
Delilah, the most listened to woman on radio for over two decades, is named Jacobs Media’s “Radio’s Most Innovative.” Here’s why.
Read MoreRadio’s Car Dealer Conundrum
The way that car dealers are trained to show dashboard features to their customers can have a huge impact, and Pandora knows this.
Read MoreThe Next Song
A new TV campaign for Pandora ought to have everyone in broadcast radio thinking about what this media company is thinking. According to RAIN News earlier this month, the TV monitoring site, iSpot.tv reports that as of last evening, the commercial called “The Next Song” has already nationally aired more than 2,100 times since the […]
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