Prince’s untimely death last week was another reminder to radio about the importance of preparation and seizing the moment. Here are 7 lessons for radio from Prince’s passing that can help programmers and managers navigate these challenging waters…for next time. Because there will most certainly be a next time.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Dick Kernen: 5 New Skills That Broadcasting Schools Are Now Teaching
It used to be that if you wanted to become a great DJ, you went to broadcasting school to learn how to run a tight board, use good grammar, and edit audiotape. Today, the bar’s been raised and new skills for excelling in radio are essential. Dick Kernen has been with the Specs Howard School for 4+ decades and talks about 5 new skills that are paramount for succeeding in radio.
Read MoreFacebook, the Media Monster
No one disputes the reach of Facebook, but to think of it as just a “social network” minimizes its impact. Facebook has become a powerful media brand. Fresh data from Techsurey12 shows its robust “cume” and “time spent socializing. Whether it’s for Donald Trump or WMMR, Facebook has become an essential marketing tool for vital brands.
Read MoreCan You Solve This Classic Rock Puzzle?
Major media and entertainment companies like Lionsgate, Netflix, and Amazon are cutting mega deals with ’60s Pop and Classic Rock franchises. They’re cashing in on Baby Boomer appeal that translates into big money. So why do Classic Rock and Classic Hits radio stations run away from this iconic music?
Read More“There’s no innovation in radio”
Our “Radio’s Most Innovative” initiative takes to the stage at the NAB, featuring three industry luminaries whose ideas and organizations are transforming radio. In a world where “innovate or die” has become a given, Emmis’ Jeff Smulyan, NPR’s Loren Mayor, & the National Radio Talent System’s Dan Vallie will discuss what it takes to instill a culture of innovation inside any organization or company. Here’s the story:
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Josh Miely: The 5 Things Every Radio Professional Should Know About The NAB Podcasts
The radio broadcasting industry is changing at a fast rate of speed. The NAB has started a new podcast series, focusing on some of the big issues facing broadcasters. Josh Miely talks about NAB Podcasts and how they benefit broadcasters on this week’s “Guest List.”
Read MoreWe Have Everything – So Now What?
As 2016 rolls on, it is becoming clearer that consumers own the gadgets and devices they need, they’ve signed up for their favorite social media sites, and they’ve downloaded cool apps. Now it’s time for content creators and media outlets to step up and focus on creating great user experiences – or the UX. Here’s are some thoughts about how to make that happen.
Read MoreHas Pandora Overplayed Its Hand?
Last week, Pandora liberally quoted a new Edison Research study, making a case that AM/FM usage is being heavily eroded by streaming radio, and that drivers incessantly punch buttons when AM/FM radio plays commercials. We have new data from our Techsurvey12 that tells a different story. Here’s a first look:
Read MoreIf It’s Thursday, We Must Be Streaming The Beatles
Since the Beatles catalog was released for streaming 100 days ago, the metrics are amazing. They show the power of the Fab Four 50+ years since the British Invasion took place. And they show the impact of Classic Rock on radio audiences around the globe. Check out this cool infographic from Spotify.
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Buzz Knight: 5 Qualities We Look for When We Hire Radio Talent
It’s been a paradoxical time for radio. Many DJs and personalities are on the beach. Yet, making a great personality hire is always a challenge. In this week’s edition of “The Guest List,” Greater Media’s Buzz Knight shares his thoughts about the 5 key ingredients to look for when hiring talent.
Read MorePodcasts A Go-Go
For traditional media, podcasting holds the promise of expanding content, growing revenue, and increasing audience. The New York Times smells opportunity with podcasting, recently launching a new division. In today’s post, we talk about why radio companies are perfectly positioned to do the same thing.
Read MoreRadio: $0 Down, $0 A Month
Last week, SoundCloud jumped into the monthly subscription business, joining Pandora, Spotify, Tidal, Apple, and many others. Within this media mélange, broadcast radio has distinct, marketable, differentiating advantages. It’s time to tell that story.
Read MoreWhere’s Radio?
A new Business Insider reader survey asks about the technology consumers want in their cars. There’s just one problem – they left out radio. Today’s post is focused on radio’s top-of-mind awareness problem in the auto business.
Read MoreRadio’s Victory Lap
When mega-celebrities and major brands reach the point where they run out of demographic bullets, marketers find ways to celebrate them in what’s known as the “victory lap.” Except in radio, where more often than not, the end of a heritage DJ’s career or the death of a format come to an abrupt end. Thoughts on Kobe Bryant, “The Most Interesting Man In The World,” and KGO Radio.
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Rob Naughton: 5 Pet Peeves of Production Directors
Production directors are often the Rodney Dangerfields in most radio stations. In today’s “Guest List,” veteran production ace, Rob Naughton, offers up five production director pet peeves. These are easy ways to make your production team happy, guaranteeing effective commercial production and great imaging.
Read MoreSeñoras y Señores, Los Rolling Stones!
Last week was historic for U.S./Cuban relations. And music played an out-sized role in the celebration in Havana. When you want to make history, who do you call? Who else but the Rolling Stones.
Read MoreMeet The New Boss, Same As The Old Boss
In a move reminiscent of Apple bringing Steve Jobs to its top job in the late ’90s, Pandora has made its founder, Tim Westergren, its new CEO. What does a product guy know about running a public company?
Read MoreIncreasing Radio’s Value (With A Little Help From America’s Pastime)
Excuse all the sports analogies, but radio can learn a lot from baseball about leveraging brands, improving the fan experience, non-traditional revenue, and franchise value. Play ball!
Read MoreRadio’s Bogeyman
Tribune’s chief, David Liguori, is in a fight to keep his company alive. Rather than looking for a “bogeyman,” he says legacy media brands would be better served by “sticking to their knitting.” In radio, that “bogeyman” has been Pandora. Why it’s important that radio stays focused on its core strengths.
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David Oxenford: 5 Things Broadcasters Should Know About Music Royalties
If you stream, you need to read attorney David Oxenford’s insights regarding the Copyright Royalty Board’s recent decision on music royalties and what they mean to radio.
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