Marketer Al Ries has a new take on what it takes to stand out in a crowded market. It’s about not letting the research lead you down a path where you create a product that’s just another version of what’s always been there. It’s about being different, and if you look at many of radio’s successes over the years, that’s exactly what they’ve been about.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Pandora For Sale?
Rumors about the sale of Pandora abound. A look at music streaming companies reveals a landscape of scant profits, despite large scale. Analyst David Pakman provides a scorecard of companies like Pandora, Grooveshark, and Rdio – and the results aren’t pretty. Today, we look at the viability of music streaming companies, and what Spotify is doing with the help of a former radio consultant to create its “second act.”
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Sean Pollock: 5 Things About Millennials Every Radio Broadcaster (and Sales Team) Should Know
There have been a host of new titles that have popped up inside radio stations these past few years. But Entercom/Seattle’s Sean Pollock has one of the most unique jobs in radio. He’s the Millennial Marketing Specialist for 107.7 The End. Read why KNDD has doubled down on Millennials, and what it takes to grow and cultivate this elusive audience. Sean is in the spotlight this week in our “Guest List” feature.
Read MoreCan A Lack Of Transparency Bring Down A Brand?
Most marketers study great brands to emulate success and to help create best practices. But analyzing troubled brands and how they got that way can also be instructive. Oftentimes, a lack of transparency is at the core. And we’re not just talking companies – we’re talking about two very well-known personalities. Here’s our take:
Read MoreVote for Radio
Back in 2013, political consultants at a Nielsen Client Conference declared that radio was all but dead as an effective campaign medium. Now all of a sudden, radio advertising for political races is back in style. In fact, it’s projected to increase.
Read MoreFacebook’s Morning Zoo
Facebook plans to launch a new morning show which will give radio stations even more competition. Here are five ways your morning show can adapt.
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Alan Mason: 5 Things About Christian Radio That Would Surprise Commercial Broadcasters
Most veteran broadcasters know precious little about Christian radio. What are the dynamics that separate commercial radio from Christian radio? EMF owns hundreds of radio stations that are part of the K-LOVE and Air1 radio networks. Their COO is long-time broadcaster, Alan Mason, who made the jump. In today’s “Guest List,” he explains all.
Read MoreStay Tuned For Traffic & Weather…On My Smartphone
Are radio traffic reports endangered by apps like Google Maps and WAZE. We’ve got new data from Techsurvey12 that takes a deeper dive into the sources consumers use to glean on-the-road information. Overall, radio looks healthy – but a look at generational data reveals challenges on the horizon. We talk radio traffic and some solutions in today’s post.
Read MoreTelling A Radio Story
You may not have heard of it, but six months ago, CNN created a stealth video company called Great Big Story. It shows how even established brands can step outside of themselves to create something cool, experimental, and bold – in this case, short videos that are creative, whimsical, and compelling. Here’s the story on Great Big Story:
Read MoreFor Radio, It’s Location, Location, Location
The real estate mantra – location, location, location – is also a tenet in radio listening. But the places where consumers have AM/FM radios are changing – especially among Millennials. Marketers are using new technologies to better understand the role that location plays in consumption, including a company that uses selfies as a research tool.
Read MoreRadio: More Revenue – Les Moonves
So which story is right? CBS exec Les Moonves calls radio a “slow growth” industry, in explaining why the company is divesting itself from its iconic AM/FM assets. Yet a review of Q1 financial results show many radio companies enjoying healthy gains. A look at what Moonves said in explaining his company’s strategy and its impact on radio sales and perceptions in the advertising community.
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Jim McGuinn: 5 Things The Current Knew It Had To Do When Prince Died
Non-Comm Minneapolis-based station, The Current, found itself in a unique position when the news broke about the death of Prince. Over the years, they had forged a unique relationship with the enigmatic star. In today’s “Guest List,” Current programmer, Jim McGuinn, takes us back to the moments immediately following Prince’s death and talks about the “5 Things The Current Knew It Had To Do When Prince Died.” And he shares his thoughts about what a seismic event of this kind means to his station, his community, and him.
Read MoreNFL Football in 140 Characters or Less
In the shadow of the NFL Draft was the announcement of a strategic partnership between Twitter and the NFL. Why did both sides cut this deal, what’s the strategy behind it, and what does it say about how brands can work together to grow their fan base…and their bottom lines?
Read MoreTalkin’ ‘Bout My G-G-G-Generation
Researchers, sociologists, and marketers often talk about generational appeal and behavior, but in fact, there’s a lot to be said for thinking about mindsets that often cut across ages and generations. The recently announced Desert Trip festival in Indio, California, features Dylan, the Stones, Paul McCartney, the Who, and others. It could be a great example of Boomers, Millennials, and everything in between communing over the worlds’ most iconic Classic Rock icons. That’s because rock ‘n roll is a mindset. Here’s the story:
Read MoreOne Minute On The Radio
Does radio have a commercial problem? It depends who your talk to, but new Techsurvey12 data shows it’s the #1 roadblock among those who listen less to radio. In today’s post, we look at KNDD/Seattle’s “Two Minute Promise,” as well as the mindset behind commercial load policies that lead to a rough user experience for radio listeners.
Read MoreWhen Will Radio Start Acting Like the 800 Pound Gorilla?
“Radio is still the 800 pound gorilla in the room.” It wasn’t Bob Pittman or Gordon Smith who said that – it was Sirius/XM CEO Jim Meyer. Admitting his company has grown, Meyer says it has a long way to go to catch radio’s audience and revenue. So why doesn’t radio act more like that mammoth simian beast? Some thoughts on swagger, leadership, and innovation in today’s post.
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Jay Kernis: 5 Things I Learned in Television that (Public) Radio Should Know
Jay Kernis is NPR’s former SVP/Programming but has gone back to television. He’s now producer for CBS News’ “Sunday Morning,” and creates segments featuring some of the world’s top newsmakers and celebrities. This week on “Guest List,” Jay give us his “5 Things I’ve Learned In Television That (Public) Radio Should Know.” It’s a good one.
Read MoreNo “Mulligans” for Morning Shows
After comedian Margaret Cho bombed during a standup routine, Jerry Seinfeld gave her a second chance – with the same audience. In radio, there are no “mulligans” – the pressure to be great every break is what makes real-time personality radio a high wire-no net act. Some thoughts on the topic in today’s post:
Read MoreWhy Aren’t You Wearing An Apple Watch?
Happy birthday to the Apple Watch, a gadget in search of a purpose. Techsurvey stakeholders saw this coming, as wearables struggle for mass market success – that is, except fitness wearables. We have fresh data, a revealing video, and other observations about whether smartwatches will ever become “the next big thing.”
Read MoreDid Stephen Colbert Just Blow Out His PD?
To turn around sagging ratings, The Late Show with Stephen Colbert has fired their “showrunner” – their PD – and hired a TV/morning show specialist. Even great personalities need outstanding programmers at the helm. Here are some insights about the value of a great PD.
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