The last few decades have been a cyclone of change in the radio landscape. In today’s “Guest List,” author, educator, and radio historian, Matthew Lasar, gives us 6 pivotal moments in Internet radio history and why they are important as we try to make sense of our media worlds.
Read MoreMetallica: Fade To Black Tie
When you think about Metallica, you think about the quintessential heavy metal band. Now luxury menswear designer, Brioni, has James Hetfield, Lars Ulrich, and company onboard to market its high-end clothing line, representing an image transformation that hopes to be an effective marketing campaign to sell expensive tuxedos to a whole new generation of men. It’s about branding, from one extreme…to the other.
Read MoreGoing Gaga Over Podcasting
There’s much excitement about podcasting in radio circles. On the even of the Podcast Movement conference in Chicago, we’re launching our own podcast, the DASH Podcast Series. Here’s why we’re bullish on podcast’s potential to attract new audiences and new revenue streams.
Read MoreNot So Fast: Did The Autonomous Car Just Hit A Speed Bump?
The death of a Tesla Model S driver while the vehicle was in Autopilot mode raises questions about the future of autonomous cars. We spoke to the most connected man in the connected car industry, Strategy Analytics’ Roger Lanctot about self-driving cars and their potential impact on radio.
Read MoreStars, Stripes, & Citizenship
Fred Jacobs, President of Jacobs Media, reflects on what it means to be a U.S. citizen during the 4th of July.
Read MoreO Canada, What’s in a Name?
Last year, while U.S. radio broadcasters battled with Nielsen over the validity of a black box named Voltair, their Canadian counterparts were involved in a national effort to raise awareness for their newly named ratings service. When BBM changed it’s name to Numeris, radio and TV stations across Canada worked together to create a great success story for broadcasting.
Read MoreThe Most Important Thing? Execution
Yesterday, we talked about raising the brainstorming bar. But even the best ideas fall short when they’re not executed well. Iconic TV producer Joe Sedelmaier believes the execution of an idea is more important than the idea itself.
Read MoreThe Art of Brainstorming 2.0
You haven’t spent time in radio management if you haven’t been involved in the brainstorming process. Today’s post talks about how you can elevate the brainstorming process to get the most out of your team, with tips from Google and an executive who learned the art of “the nod.”
Read MoreFor The Auto Industry, It’s Life In The Fast Lane
The auto industry is in the fast lane, innovating with new dashboard ecosystems like Apple CarPlay and Android Auto. And now vehicles that drive themselves are just around the corner, stimulating the radio industry to rethink some of the “givens,” and reimagine what entertainment and information will look and sound like in the dashboards of the future. We spend a lot of time in this space, and have some fresh observations to share with you.
Read MoreEnding Click Bait
No medium is suffering through more disruption than print. Conde Naste’s artistic genius, Anna Wintour, recently spoke at the Cannes Lions International Festival of Creativity. She offers four great lessons about breaking through the norms to truly stand out in a disrupted world.
Read MoreA Tale of Two Pure Plays
Predatory or complementary? Not all streaming radio pure plays are the same. And that contrast has never been more apparent than watching how Spotify and Pandora are approaching their sales marketing – against radio.
Read MoreUK Radio’s Reach: 1 Person
In US, radio’s story is all about its 93% reach. In the UK, they’re trying something different. They’re creating ad campaigns designed to reach just ONE person. It’s strategic, it’s innovative, and it just might work.
Read MoreClassic Rock’s “Power of Now”
Every music radio format grapples with the notion of keeping its music fresh. Musicologist Sean Ross calls it “the power of now,” and for Classic Rock, it’s not just a challenge but an opportunity. Last week, three of Classic Rock’s Mt. Rushmore bands were in the news – Led Zeppelin, AC/DC, and the Stones. Here’s how that triumvirate proved the format’s “power of now.”
Read MorePublic Radio Needs Garrison Keillor
Garrison Keillor’s departure from “A Prairie Home Companion” is more than just about who will replace him. It’s about how public radio will replace his innovativeness during a time when creative new ideas are in short supply.
Read MoreBREAKING NEWS: Without Cars, Radio Would Be Dead
Two recent news headlines strongly suggest radio’s days of dominance in cars are numbered. In fact, radio has challenges in a space that was once its domain. But smart, strategic industry initiatives are needed now to ensure broadcast radio’s future in cars, and it starts with broadcasters speaking in one voice. This is a key issue for radio, and we’re glad to be a part of it.
Read MoreThe Marketing Magic of the “Single Line”
Apple may be famous for its iconic gadgetry, but a peak behind the Cupertino curtain reveals their marketing prowess often boiled down to coming up with that single line they could build campaigns around – like “There’s an app for that.”
Read MoreWhat’s So Funny?
By now, virtually everyone’s seen Candace Payne’s Facebook Live video, “Chewbacca Mom.” This viral video has generated millions of views, and has made her a pop culture star. Today’s post explores 7 reasons why we laugh at this stuff, and how we can harness those qualities on personality radio shows.
Read MoreNTSI (Non-Traditional Swimsuit Issue)
It took them more than 50 years, but Sports Illustrated is finally creating a mega-event around its iconic “Swimsuit Issue.” For radio, the need for non-traditional revenue built around station brands has never been more important. Today, we look at radio’s opportunity in the NTR space.
Read MoreBut Does It Come With A Radio?
The automotive world is moving ultra-fast in the tech space. But now word is leaking out that Google co-founder, Larry Page, is personally funding a company hard at work developing the flying car. Shades of George Jetson, we take a look at the confluence of cars and technology.
Read MoreIs Your Company a Social Business?
The radio business is not alone when it comes to disruption. In fact, a new survey of corporate executives reveals more disruption in “media” than in any other category. The way forward is to become a social business, but the road is littered with speed bumps and obstacles. A leading expert believes it all starts from the corner office. Read more here about radio’s best chance to turn the corner.
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