Donald Trump said it last week: “I don’t know why we’re not leading by a lot.” For both politicians and radio DJs, it’s the challenge of differentiating those big crowds and accolades from good friends from the reality of the ratings – or in Trump’s case, the polling numbers. In today’s blog, a dose of reality.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Jamie Michelson: 5 Reasons Why I’m Still Loyal To Radio
While some in the advertising world have moved away from radio in the midst of all the digital noise, the CEO of a Detroit-based agency is embracing it. SMZ’s Jamie Michelson is a big supporter of broadcast radio, a key component of many of his agency’s campaigns. Here’s why he’s a P1…of radio.
Read More#TBT The Rolling Stones For Rice Krispies
These days, ad agencies routinely use Classic Rock artists and songs to market their client brands. But this practice actually started decades ago. The Rolling Stones have been active players in this marketing space. But their partnership with advertisers started much earlier than many of us may have thought, thanks to the enterprising and creative minds at J. Walter Thompson and Kellogg’s.
Read MoreiPhone: One Billion Sold
Apple’s iPhone just celebrated a milestone: over one billion sold. Remember what life was like before the iPhone came along?
Read MoreI Want My (Classic) MTV
On the 35th anniversary of its iconic launch comes a “new” channel that debuted on cable TV yesterday: MTV Classic. Like great old episodes of “Seinfeld” or “Cheers,” it’s back to the future with programs like “MTV Unplugged” and “Beavis & Butt-Head.” Today’s post is about the impact MTV had on pop culture back in the ’80s, as well as the power that nostalgia promises for all great media brands.
Read MoreHow To Steal The Best Ideas
Pure-plays like Spotify and Apple’s Beats 1 are taking pages from the original “radio playbook.” Many are now launching “curated” shows (with DJs or hosts) to expand their playlist services. But broadcasters can learn a thing or two from them. Today’s post talks about the wisdom of stealing great new media ideas.
Read MoreCan Radio Measure Up?
As the digital media revolution marches on, the radio industry continues to debate the best way to measure this consumption. Today’s post focuses on the challenge facing traditional broadcasters in measuring digital usage, along with that new Shazam initiative.
Read MoreGetting In The Radio Habit
One of radio’s most unique assets is that its habit-forming. Millions make radio a part of their daily routines, including a celebrity whose addiction to morning radio might surprise you.
Read MoreDid Walt Mossberg Just Delete Your Station’s App?
Tech guru and analyst, Walt Mossberg, say that when it comes to mobile apps, the bloom is off the rose. Here are 9 steps you can take to ensure your app remains front and center on iPhone and Android “desktops.”
Read MoreStrange Bedfellows: Politics & Classic Rock
We’ve talked about how advertisers and marketers liberally use Classic Rock anthems in their campaigns. But then there’s the political arena. While Republicans and Democrats may agree on very little, one thing they have in common is their liberal use of Classic Rock at their conventions. Whether authorized or not, Queen, the Beatles, AC/DC, and David Bowie provide the soundtracks that connect multiple generations and inspire voters of all ages.
Read MoreJumpstarting A Personality Show
One of the most challenging feats for a new PD is jumpstarting a personality show that’s off to a rough start. That’s what “showrunner” Chris Licht was tasked to do when he took over programming duties on Stephen Colbert’s “Late Show” on CBS-TV this spring. Last week at the Republican Convention, the Colbert team started rewriting the playbook. And it serves as a great example for everyone in radio.
Read MoreWe Must Do Something About Distracted Driving
The rise of digital dashboard and the advent of autonomous cars have many concerned about car safety. But back in the 1930s, many feared that distracted driving was being caused by AM radio. Today, it’s an unalienable right to crank up the car radio, belt out the tunes, and enjoy the ride.
Read MoreHow You Can Own Your Radio Station
For many of the people who have ascended to radio station ownership, they share a common quality. When they were DJs and salespeople coming up in the business, they acted like they owned the place. What it means to “think like an owner.”
Read MorePop-up Podcasts
The interesting thing about the podcasting format is that there is no format. And that became obvious this week when the producer of American Public Media’s “Marketplace” launched what’s being called a “pop-up podcast.” Centered around the Republican and Democratic conventions, this limited series is a great example of just how flexible the podcast space is.
Read MoreWhen Did The Pure-Plays Start Hiring PDs?
Half of Spotify’s 100 million+ users are listening to music programmed by someone else. That’s why some of the biggest pure-plays have started hiring “human curators” – better known as PDs. Here’s what they’re thinking and what radio can learn about playlists, data, and mood from Apple Music, Google Play Music, and Spotify.
Read MoreThe Digital Detox & Radio
Even on vacation, we can’t get away from our smartphones – especially Americans. It could be a golden opportunity for radio as the summer weather heats up and the audience takes time off. Thanks to mobile apps, radio can truly play the “vacation station” role.
Read MoreRadio Is Losing Gen Z, But Who Cares?
An article in Radio Ink asked, “Should You Care If 15-19 Year-Olds Shun Radio?” In today’s blog post, we break it down, talk about the teen mindset, and answer that question. It’s a Top 10 List of things radio can do to achieve relevancy among the up-and-coming Generation Z.
Read MoreWhat Radio Is Saying About Podcast Movement
One big difference in this year’s Podcast Movement conference? Radio people. And here’s what a select group of 17 of them had to say about Podcast Movement and the importance of podcasting to radio.
Read MoreIs Podcasting Finally Becoming a “Movement?”
The Podcast Movement conference last week in Chicago was an eye-opening event, emphasizing the great potential radio has in this space. As on-demand becomes more and more popular for TV viewing, podcasting can be the next big thing for radio. But as we learned at the conference, there’s a higher bar being set for the quality of podcasts. Here’s a look at the conference, and what it means to radio.
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Matthew Lasar: 6 Pivotal Moments in the Internet Radio Era
The last few decades have been a cyclone of change in the radio landscape. In today’s “Guest List,” author, educator, and radio historian, Matthew Lasar, gives us 6 pivotal moments in Internet radio history and why they are important as we try to make sense of our media worlds.
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