Radio’s Most Innovative is back with a feature about the Public Radio Exchange’s (PRX) newest venture, “The Podcast Garage.” It’s a community-based effort dedicated to the art and craft of making audio. Will PRX find the next great podcaster lurking in “The Podcast Garage?” We interviewed their CEO, Kerri Hoffman, to find out.
Read MoreWhat Every P.D. Can Learn From Captain James T. Kirk
“Star Trek” turns 50 years-old today. Today our blog post explores 12 lessons that every radio programmer can learn from the wisdom of Captain James T. Kirk.
Read MoreIn Praise Of The Straight Man (Or Woman)
Behind every great radio star is an often unheralded straight man. Today, guest-blogger Mike Stern looks at the career of ESPN’s John Saunders, the calm force behind “The Sports Reporters.” Mike examines why the straight man (or woman) may be the difference-maker in crafting a successful show.
Read MorePyramids & Planets: Assessing The State Of Radio
A colorful new infographic from Nielsen provides a fascinating look at radio’s place in the media solar system. But rather than resting on its laurels, radio’s challenge is to continue to build on its strengths. Here’s our take on the first day of the rest of 2016.
Read MoreRadio: A Labor Of Love
A recent interview with G.E.’s CEO, Jeffrey Immeldt, reveals a novel way to ensure every new hire understands what it takes keep the 125 year-old company competitive. As we celebrate Labor Day this weekend, we honor the work that every employee in the station produces by developing a deeper appreciation and a greater sense of empathy for those tasks. Our blog post today is a celebration of those efforts.
Read MoreHow To Screw Up A Brand
The Chicago White Sox recently cut a new naming rights deal for their south side stadium. It’s a case where an exuberant sales staff got the upper hand, creating possible brand erosion, not to mention all-out ridicule. To discover the new name for U.S. Cellular Field, and to pick up some thoughts about branding debacles, here’s today’s blog post.
Read MoreYou’d Better Worry About Connected Cars
Last week’s report from Nielsen suggests that when it comes to connected cars, consumers are more concerned about safety than connectivity. Our blog post this morning challenges this report, as well as Mark Ramsey’s assertion that connected car don’t matter. Fasten your seat belts.
Read MoreWhat The MSG/Townsquare Partnership Says About The Radio Business
The new partnership between MSG and Townsquare speaks volumes about the state of radio as an effective marketing vehicle. We make seven observations about this alliance, how it helps both companies, and what it says about the efficacy of the radio business.
Read MoreNPR: “No Comment(s)!”
Last week, NPR made the decision to stop including comments attached to stories on NPR.org. The reasoned that social media is a better forum for opinionated readers, but they also concluded many of the loud, angry commenters don’t represent their larger audience. Here’s a deeper dive behind what drove this decision and what it means to all radio broadcasters.
Read MoreThe End Of The Road For “The 22 Immutable Laws?”
The very first law in Ries & Trout’s “22 Immutable Laws” stating it better to be first than best in a category is being challenged by the rapidity of change in the Internet Age. Once dominant and first-in brands like Yahoo! and BlackBerry have fallen to newer companies that simply developed better products. Today’s blog looks at the two-horse smartphone race, and what it means to radio.
Read MoreNo Steering Wheel. No Pedals. No Radio?
Uber’s CEO says that for his company, playing the autonomous game is for “all the marbles.” And last week, Ford announced it will have autonomous cars for shared mobility road-ready in just five years. The window to ensure AM/FM radio will be in the dashboards of these vehicles is shorter than most think, begging the question of how the industry can best protect its ubiquitous position in the self-driving cars of the not-too-distant future.
Read MoreRadio And The Culture Shifting Audience
That new research study from Forrester – “The Rise Of The Empowered Customer – speaks volumes about the changing culture shift of the audience. Today, we break down three key consumer trends, and what they mean to radio programmers and personalities in the Digital Age.
Read MoreIt’s National Radio Day!
Did you know there’s actually a National Radio Day – and it’s tomorrow. The people who have created the site suggest people listen to their favorite stations and personalities. But what can all of us in radio do to make good on this honor? We’ve got eight good suggestions.
Read MoreThe Margin of Victory: One Yard – One Meter
The hot debate in radio surrounds the efficacy of the PPM system, but does the bigger question revolve around not how radio is being measured, but how it’s being sold?
Read MoreRadio And The Selfie Generation
You can see it vividly at the games in Rio: consumer brains have been rewired, creating “The Selfie Generation.” A new Forrester study reveals how fan individuality is changing the game for content creators and marketers. Radio has a chance to align itself with this trend toward personalization, and benefit from it, the subject of today’s post.
Read MorePublic Radio And Millennials
As Millennials pass Baby Boomers in overall size, the public radio system is confronting the challenge head-on with an exciting new research initiative. “The Millennial Project” combines one-on-one interviews with ethnography to observe Generation Y in their natural media habitats. Here’s the backstory behind what this new research is all about.
Read MoreI Have Seen The Future Of Radio…At The Morning Show Boot Camp
This year’s Morning Show Boot Camp was packed with enthusiastic young DJs, excited and pumped about the radio business despite the many challenges it’s facing. Here are some thoughts and insights about why these Millennials are so enthusiastic about being a part of the radio community and why we should be doing everything we can to guide and support them.
Read MoreMeet Your New Programming Consultant: Paul McCartney
We think of Paul McCartney as one of the great iconic rock stars. But in a recent interview, he emerges as a brilliant radio programming consultant.
Read MoreRadio: Up Close And Personal
The local piece is one of the assets that radio broadcasters has over pure-plays and satellite radio. But these days, stations have isolated themselves in office buildings, far away from where locals gather. Is there an opportunity for radio to achieve major presence by embracing an old school tactic: the live broadcast? It’s Friday – time to take a visit to the hometown mall.
Read MoreEvery Radio Company Is A Tech Company
The most successful companies in the S&P 500 are tech companies OR they’re traditional business that have embraced technology. It’s not that different in the radio business where the eventual winners will be the companies that make tech an imperative.
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