So, you don’t have a lot of cash, you have to generate some attention, you’ve got enough for a billboard or two, so what do you do?
This is the point in the meeting where someone says, "Hey, let’s have our morning guy put a gun to a dog’s head and do the old, ‘If you don’t listen, the dog gets it’ routine." Yes, there are bad ideas in a brainstorm.
Apparently, no one stood up to make that statement in Chrysler Group’s Netherlands Marketing Performance Center. As a result, the commercial shown below did see the light of the day, only to be pulled when consumers in the U.S. pushed back.
There has to be a better way.
Rock 102 in Fargo may have found that tried-and-true way to do just that. Their board (below) recently went up, stirring up the community, and giving that community something to argue about. (It’s been a while since the film Fargo totally pissed them off.) To the credit of the station and their parent company, they’re enjoying the media storm, and even finding ways to keep it alive, on and off the air.
Killing dogs versus an ad that Hooter’s could have run? My money’s on Rock 102.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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