Did you catch that Redskins/Giants game last night that kicked off the new NFL season? Well, if you saw it on an NBC affiliate, you watched the game in an old-school format. Because the NFL is figuring out that the more distribution outlets, the better. That’s why the game was streamed online on NFL.com. And the answer to the question – W.T.D.A. – was more camera angles, live stats, on-demand "highlight reels," and other features you don’t get on standard TV. (Note to the HD Radio Alliance: They don’t make you feel like a Neanderthal for watching the game on regular TV – they simply promote the Internet version differently.)
Via iTunes, the NFL also offers "season passes" where you can download entire 15-minute condensed versions of games (minus punts, time spent reviewing plays, bad drives, etc.) for a reasonable fee.
And of course, the NFL markets their product. They ran a full-pager yesterday in USA Today to make sure fans know the game is available in multiple formats.
The NFL "gets" that it needs to make it easy and convenient, while providing more viewing formats. That’s how radio needs to think: Where else can fans enjoy our stations and our content in simple, easy-to-access ways? Whether it’s on an iPhone, online, or in mp3 players, radio has to get back into the portability game, while providing on-demand features and convenience.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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