We are more than a little interested in the results of Arbitron’s cell phone study they conducted this past summer. But however that study shakes out, the evidence continues to mount that the number of "cell phone onlies" is growing. Whether their listening choices differ massively from the rest of the population’s may be academic. The issue could revolve around just how many Americans will be excluded from survey research, such as Arbitron ratings surveys, and why this is simply unacceptable.
A new study from In-Stat confirms this. According to their "Cutting the Cord: Consumer Wireline Erosion," nearly 20% of respondents that use cell phones plan to drop landline phone service. They see this number growing in the future, with the most impacted group being 18-24s, and those making $50K or less. The young, the less well-off, the disenfranchised. Sound familiar?
We are nearing the launch of our 2006 Technology Web Poll, and one of the items that we’ll be comparing to the 2005 version will be the "cell phone only" stats. Our prediction? This problem is not going away any time soon.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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