Maybe you’ve caught "The Colbert Report" on Comedy Central, which logically follows "The Daily Show." It’s another great example of how this team takes what’s going on the news, turns it on its side, and makes great TV. What’s even more amazing is how many people – especially on the younger side of the spectrum – rely on these shows for most of their information. It’s like getting the news with humor and cynicism thrown in to keep it interesting. In an industry where the "real news" has gotten more absurd by the day, along with those who bring it to us, "The Daily Show" and its new spin-off really hit the right tone.
Which brings us to radio’s great morning shows. From Howard Stern riffing on the news to the many local teams that have followed in those footsteps, we continue to hear from listeners that it’s their favorite parts of these morning shows. Thinking about how "The Daily Show" does it, the regular use of news clips and actualities takes the newsmakers and makes them hilarious. The great local morning shows are doing the same thing – and it works.
I have long marveled at how Drew & Mike (WRIF/Detroit) seem to TiVo just about everything on TV from last night, giving them a great platform to provide their commentary. Whether you’ve seen the show or news program they’re talking about or not, it’s easier to follow along with great audio.
As radio moves out of the Howard Stern Era and into a period where perhaps there will be something of a renaissance of local morning shows, this focus on the news – most notably the stupidity of local news coverage especially around sweeps – is a great way to truly dig into the hometown stories, and make great radio.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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