Laugh all you want to about Al Gore’s newest baby, Current TV, but it is breaking advertising rules left and right – and making lots of money. Ad Age reports (subscription required) that Sony, Toyota, and L’Oreal Paris have all put together deals to buy consumer-generated spots. Each has ponied up an estimated $1 million or more to let Current TV viewers do the heavy lifting.
Here at Jacobs, we have been championing this approach – first through NeoRadio, and later via listener-generated content and advertising – for months. It’s how WMMR "designed" their recent billboard campaign, and it’s how 93X used their audience to help put together a Custom Chopper last month. The fact is, our audiences are creative, they want involvement, and they’re a great resource.
Radio has the content – thousands of active, creative, and bright listeners who want to be involved. More than 25,000 just took our Technology Web Poll, and of them, nearly 70% report they’d like to take more surveys. If you were smart enough to build and grow your database, it’s time to reap the benefits.
Let’s put ’em to work – and let’s start cashing in on this incredible phenomenon.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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