That’s the headline on this quarter’s Verizon Wireless magazine/catalogue and also a major focus of one of their TV spots. It’s another reminder about how critically important mobile phones and Classic Rock are in the new media scheme of things.
Of all the gadgets that respondents discussed in "The Bedroom Project," the mobile phone stood out as both a fashion statement and the most depended upon. As we witnessed when Natalia in Columbus, Ohio, caressed her RAZR and cooed, "It’s like my little pet," mobile phones are passion plays.
And it’s where all content needs to be headed, especially AM/FM radio.
You can see both "Bedroom Project" presentations at the NAB/R&R Conventions in Charlotte next week. Conceived by Arbitron and conducted by Jacobs Media, "The Bedroom Project" is an ethnography study about media, technology, and survey research. The presentations are Wednesday afternoon at 3:45 at the NAB; Thursday afternoon at 2:15 for the Jacobs Summit 12.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
A year or two ago, I was in an office where someone’s cellular ring tone went off with the opening to “Sweet Home Alabama”.
In perfect time, three out of the five people in the room – myself included – sang out “turn it up” just as Skynyrd did it on the original recording.
A very cool classic rock moment.