What do you do when you have a new product offering and you want to simply and effectively get the word out to your entire customer base – while not disrupting your everyday business? You take every opportunity to tell them about it.
Google+ is now open to everyone, so the mission is to let everyone know. And this is what you saw when you opened up Google last week – a can’t-miss beacon that points right to where you can start the process. Talk about connecting the dots. (Note the reinforcement for Google+ under the search box, too.)
In contrast, I’m often amazed and sometimes disappointed by how inconsistently radio stations often disseminate their good news. On-air promos are usually never enough, and they often only last a short time. Web reinforcement, as well as consistent reminders in other platforms, is the only way to cut through the massive content the consumer must wade through every day online and in her life. Yet, a look at most station web sites reveals a confusing, cluttered display of ads, promotions, and flashing stuff.
Too often, we see this when stations or brands launch new mobile apps. There is usually a flurry of excitement at the very beginning, and then the app takes a back seat to whatever’s next in the promotional hit parade. When you have something as big and important as a mobile app program to promote (or a new social media site), there has to be an effective strategy in place to get out the word, simply and effectively. In other words, market your successes, your new features, and your excitement. Because if you don’t, no one else will.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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