Creating online content is a key component of a radio station’s online marketing strategy. It starts with a blog — a section of your station’s website where new content can continually be published. For some broadcasters, the idea of launching a blog can feel intimidating. In this short video, Seth Resler breaks down the basics of blogging to make it easier.
Additional Resources:
- Guide: 12 Steps to Launching a Blog
- Webinar: Creating Content: A Practical Guide to Growing Your Station’s Web Traffic
Digital Dot Connector at Jacobs Media
Seth Resler is a 30+ year broadcasting and podcasting veteran who worked at Jacobs Media for eight years.He specialized in podcast and digital content consulting.
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