In yet another development that could impact terrestrial radio’s place in the entertainment hierarchy, Motorola is about to go live with iRadio. It’s a new subscription music service designed to compete with satellite radio (they’re looking at $7-10 a month), set to provide more than 400 channels of programming over cell phones. And they’re already developing a blue tooth adapter so that users can connect and play their cell phones over car speakers (just like iTrip for iPods).
The New Media focus groups we conducted late last year for Arbitron indicated that cell phone entertainment is already a very big deal among 18-34 year-olds. Now we’ve got a company that has traditionally just manufactured hardware getting into the "content" business.
Terrestrial’s unique value – simple, cheap, traditional, easy – is being challenged once again. It is not enough to be free – we have to be good.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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