…they also frequent sites like Google, Yahoo!, and Bing. Don’t ignore the power of Search Engine Optimization. What is Search Engine Optimization? “Search Engine Optimization,” or “SEO,” is simply…
Read MoreSearch Results for: 100% Success Guarantee by Using CIPS L3M2 Exam Questions and Answers 🕎 Open ▷ www.pdfvce.com ◁ and search for ➡ L3M2 ️⬅️ to download exam materials for free 🙊L3M2 Practice Tests
How to Optimize Your Radio Station’s Blogposts for Search Engines
…Google sends them too, they’ll stop using the search engines. Are there ways to trick Google into ranking your content high in their search results even if it isn’t very…
Read MoreWebsite Usability Tests for Radio Stations in the Age of Zoom
…here. The basic process of running a usability test comes from Steve Krug’s fantastically useful book, Rocket Surgery Made Easy. I taught myself how to perform usability tests using this…
Read MoreFour Questions to Ask About Your Website (and the Answers You Want to Hear)
In radio, we conduct all sorts of research: call-out research, library tests, perceptual studies, etc. Yet too few of us regularly test our websites to see how listeners are interacting…
Read MoreHow Radio Stations Embraced the #BottleCapChallenge
…https://www.facebook.com/977WQLZ/videos/460103258107883/ Sean Kelly of Magic 107.7 in Topeka, KS https://www.facebook.com/majic1077/videos/2339574816281077/ Jeff & Cara from the My Magic Morning Show on 104.1 KMGL in Oklahoma City, OK https://www.facebook.com/MyMagicMorningShow/videos/324095775138965/ …
Read MoreHow Radio Stations Embraced the Barbie Movie
…https://www.facebook.com/cincymusic/posts/pfbid02xpqVgatkE3KYcX8tgwRWpo1oTrbY5rVzimuM9h4Czi9YdT4SyfGJinzMyyHaUQvfl Ben Davis of Alpha Media shared some posts from 99.7 DJX in Louisville, Kentucky: “Middays dressed like Ken”: https://www.instagram.com/p/Cu7z1Q0ODqS/ “Just Ken, dressed as Ken”: https://www.instagram.com/p/Cu9o6jDvkGV/ …
Read MoreOn The Radio Beach
…the businesses’ most prominent individuals. That’s pretty good, right? Email address: perrysimon@gmail.com or perry@pmsimon.com LinkedIn: https://www.linkedin.com/in/pmsimon/ Todd Stach LinkedIn: https://www.linkedin.com/in/todd-stach-33b1869b/ My next job? After 30+ years of working…
Read MoreDo Podcasts Have a “Discoverability Problem?”
…of searching, which is not helping. 2) The Apple Podcasts app has a horrendous search engine with extremely limited search capabilities. It doesn’t even search your episode description. To make…
Read MoreHow to Give Away Lots of Digital Download Codes From a Record Label
…song, “Sugar Sugar.” To download it, go to https://freedownload.com and enter this code: [[DOWNLOAD CODE]] Enjoy! Love, Everyone at WKRP Once you’ve written the template, you can set up…
Read MoreGoogle Has Launched a New Podcasts App. Is It the Game Changer Podcasters Have Been Waiting For?
…an Android phone, search for a podcast, and then click on it in the search results, Google will seamlessly open that podcast in its new Podcasts app. This is an…
Read MoreDigital Terms Every Radio Broadcaster Should Know
…is important to have a mobile or mobile-responsive site to decrease your bounce rate (see above). Organic Search Results – When people search for something in a search engine like…
Read MoreThe WordPress Plugin That Will Help Your Radio Station’s Website Get Into Google Search Results
“Search Engine Optimization,” which is the art of getting your website content to show up in the results of search engines like Google when people search for specific terms, is…
Read MoreHow Radio Stations Can Use QR Codes
…station’s morning show using QR codes. Specialty show pages or podcasts: For example, on the posters for your annual Battle of the Bands competition, include a QR code to the…
Read MoreI Guarantee It
…like Dave Thomas and Colonel Sanders before him. These guys all had the entrepreneurial juice to start incredibly successful companies. But in the world of fashion, pop culture, and yes,…
Read MoreHey Radio, Wanna Bet?
…their guarantee into a betting competition with serious money on the line. Domino’s well-branded guarantee of performance is reminiscent of a radio tactic. As the press release headline reads, it’s…
Read More9 Ways to Promote Your Radio Station’s Mobile App
…download the app. While generic mentions of the app will work, calls to action that involve specific content can be more effective. For example, your afternoon jock might say, “If…
Read MoreHow To Conduct A Usability Test For Your Radio Station’s Website
I am a huge fan of website usability tests. They show you how real people actually interact with your website. I have conducted dozens of usability tests, and every time,…
Read MoreWhere is Your Radio Station’s Website Traffic Coming From?
…result, that is called an “organic search result.” When visitors come to your website after clicking one of these organic search results, Google labels the traffic as “Organic Search.” As…
Read MoreWill AI Replace Audience Research As We Know It?
…the conventional research methods we now use may not be as effective as we think in answering these types of complex questions. But observational analysis – especially with qualitative research…
Read MoreIn Search Of…Next Adjacent Audiences, Youth, And Diversity
…combination of art and science to deliver. Well, most of the time. Great research is no guarantee of high ratings, or in the case of non-commercial radio, larger donations. But…
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