I continue to shake my head every time a Classic Rock sales rep (or manager) tells me the format is tired, the music has been heard too many times, or that the demos are skewing a little old.
None of these seemed to bother the IOC when Jimmy Page was chosen to play "Whole Lotta Love" as part of the closing ceremonies last night. Or when Paul McCartney, the Rolling Stones, or Tom Petty were selected to play in three of the four post-Janet Jackson Super Bowls (the fourth was Prince). And of course, it's looking more and more like Springsteen will be the next Classic Rocker to provide the musical entertainment at Super Bowl XLIII.
Music that has stood the test of time. Yet, another reason why marketers, event organizers, advertisers, and movie and television producers continue to rely on Classic Rock in their messaging.
It's really not a hard sell.
- Pulling The Plug On A Radio Brand - May 16, 2024
- Four Words You Never Hear On The Radio Anymore: “Stick It And Win!” - May 15, 2024
- Fixing Starbucks, Fixing Radio - May 14, 2024
Leave a Reply