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Printed from: https://jacobsmedia.com/streamin-2/ on 05/06/2024
It's great to see that more and more Jacobs Media clients are now streaming their audio. But making sure you get out the word is important. Like you would a signal upgrade, promoting the fact you're streaming is important.
Recently, I heard The Mountain (KQMT) run a very clever legal ID – "KQMT – Denver-Boulder-Casablanca." There's a series of these with different exotic, faraway places. With the addition of these cities, these IDs quickly communicate The Mountain is available anywhere.
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