A fascinating sort of "reverse" CGM has recently taken place. Perhaps you’ve played the game, "Six Degrees of Kevin Bacon" where contestants have to connect actors and films to Kevin Bacon, who has shown up in an amazing number of films. Bacon has played alongside stars as diverse as John Belushi, Meryl Streep, and Mos Def. Up ’til now, the main purpose of the game was to kill time on a long car ride. Bacon even parodied it in a credit card commercial.
But after years of essentially shrugging at the phenomenon, Bacon is now embracing the consumer popularity of the game by setting up a charity site – www.sixdegrees.org. In just a short time, it has raised nearly $80,000, and is a great example of allowing real people to take a little control of your brand. By grabbing it back for a great cause, Bacon is proving that big companies or even celebrity brands can profit from taking advantage of consumer communities and viral marketing.
Question: Can you connect Paul McCartney with Kevin Bacon?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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