At the R&R Convention, there was a great panel all about Jack, hosted by Saga’s Steve Goldstein. Recovering from the Jacobs Media Summit, I enjoyed my role as a quiet member of the audience, but after thinking about this panel, I’m going to devote four blog entries to discussing and addressing some of the points that were made.
Participants were Mike Henry (Paragon), Bob Sinclair (who has a couple of successful BOB stations), Mike McVay, Kurt Johnson (Infinity’s "Captain Jack"), and Federated Media’s Tony Richards.
There was a great deal of understandable euphoria among some of the panelists. I remember sitting on Classic Rock panels exactly 20 years ago where the feeling was the same. The format was buzzworthy, the ratings were rising, and the vibe was very positive. People were asking many of the same questions. Will it last? Should there be morning shows? How high can it go? Isn’t it interesting how many different formats are impacted?
While the music and "architecture" are very different, the atmosphere was very similar. A case of deja vu all over again. Classic Rock has survived 20 years because operators took risks, built infrastructure, added knowledgeable and entertaining personalities, and elevated stations from jukeboxes to stations that had hearts and souls.
As is often the case with new formats that are on the rise, Act One is the easiest.
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