According to Inside Radio, The Media Audit has released revealing new data about how various demographics use radio.
They suggest that older Americans – those in the 75+ category – listen to the most radio: a grand total of 2:40 a day.
Younger listeners – those in the 18-24 group – clock in at 2:20 a day.
Maybe I’m missing something here, but that’s a “gap” of just 20 minutes a day.
And while that adds up across a week (creating an 18-24 comparative listening deficit of 2 hours and 20 minutes a week), the fact is that when it comes to radio, older consumers and their younger counterparts aren’t that far apart.
Are there more distractions and entertainment options for young people? Without a doubt. But the fact that radio is a viable part of their lives for more than two hours a day – despite iPods, Facebook, Foursquare, Halo, and any number of distractions – is a victory for broadcast radio.
Here’s another story The Media Audit glossed over: Americans spend more time with radio each day – 155 minutes on average – than broadcast television (127 minutes), the Internet (120 minutes), and newspapers (64 minutes).
We regularly see radio sales teams struggling to come up with a story that provides the rationale for higher rates – and more respect.
If these usage data from The Media Audit don’t provide that “It Factor,” then I’m in the wrong business.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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