Regular JacoBLOG reader, Conclave maven, and Arch/St. Louis all-round pro, Jay Philpott loved yesterday's blog – “140 Characters” – and responds with this cartoon, a link and his allotted 140 characters:
This 140 character caption (I counted, and spaces are included) is about 7 seconds when spoken. Has Twitter cracked the attention span code?
<CLICK HERE TO READ "HOW TWITTER WAS BORN">
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I like the reference to 140 characters being spoken at a rate of about 7 seconds. In his book “The Mirror Test” Jeffrey Hayzlett says you now have 118 seconds to pitch someone. ‘8 seconds to hook them and 110 to drive it home.’ I guess what can’t be said in 140 characters won’t get heard.