Regular JacoBLOG reader, Conclave maven, and Arch/St. Louis all-round pro, Jay Philpott loved yesterday's blog – “140 Characters” – and responds with this cartoon, a link and his allotted 140 characters:
This 140 character caption (I counted, and spaces are included) is about 7 seconds when spoken. Has Twitter cracked the attention span code?
<CLICK HERE TO READ "HOW TWITTER WAS BORN">
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- The Exponential Value of Nurturing Radio Superfans - April 28, 2025
- What To Do If Your Radio Station Goes Through A Midlife Crisis - April 25, 2025
- A 2020 Lesson?It Could All Be Gone In A Flash - April 24, 2025
I like the reference to 140 characters being spoken at a rate of about 7 seconds. In his book “The Mirror Test” Jeffrey Hayzlett says you now have 118 seconds to pitch someone. ‘8 seconds to hook them and 110 to drive it home.’ I guess what can’t be said in 140 characters won’t get heard.