This email from Jacksonville.com – the all-things-Jacksonville site produced by the Times Union – says a lot about how far newspapers have come in their efforts to transition from ink to bytes. As Gordon Borrell told us at Summit 11 in Dallas last fall, a smart way for "old media" to take advantage of the digital frontier is to siphon its resources into sites like Jacksonville.com.
We don’t know the profit and loss particulars for this site, but as more revenue moves from terrestrial media to digital ventures, aggregating information and content for these metro sites makes great business sense. As Jacksonville.com and similar sites celebrate big anniversaries, it’s a reminder to radio that there will ultimately be more revenue online than on-air. That may be a big piece of reality to swallow, but the newspaper business and now the TV industry are on that path in a big way.
(By the way, how much nicer might it have been for Jacksonville.com to thank its visitors by providing downloadable coupons from area merchants? Sorry, it’s just the radio guy in me thinking out loud.)
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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