The first annual “Be Fabulous” awards at the 2015 DASH Conference celebrated the outstanding work being done by radio broadcasters, showcasing how stations creatively and collaboratively market, brand, and sell cars.
About Bill Burton
The awards are named after Detroit’s own Bill Burton – the guy who tirelessly worked to promote the benefits of advertising on the radio to the automotive industry. For many years, Bill ran Eastman Radio – a radio rep firm – with boundless passion and energy. He understood the confluence of cars and radio. In fact, one of his favorite sayings was, “An automobile is a radio with four wheels.” Bill was able to join us for both DASH Conferences, and passed away this past December.
Bill’s mantra was “Be Fabulous” — it embodies his over-the-top, exuberant, positive philosophy about radio … and life. In that spirit, the “Be Fabulous” awards will showcase the energy and creativity that radio broadcasters bring to their marketing, advertising, and production on behalf of the automotive industry.
Best Commercial and Audio Production: Barry Michaels of WIND-FM in Gainesville, Florida
https://youtu.be/ejolwM61Xrg
Best Digital Promotion: 107.9 The Link (WLNK-FM) in Charlotte
https://youtu.be/ixFzz3ovPvY
Best Car Promotion: 99.5 WYCD-FM in Detroit
https://youtu.be/ukhIe7hZ3YI
Best Sales Approach: 95.7 Ben FM in Philadelphia
https://youtu.be/HHkJtiRvPKA
Best Overall Concept: 100.3 The Sound (KSWD-FM) in Los Angeles
https://youtu.be/GpZ5Ik0S5rc
