jacobs media
the nation's leading rock radio consulting firm
jacoblog
02
Sep
The Lowly Clock Radio
We’ve written a great deal about how cell phones are rapidly replacing that ever-present nightstand ... [more]
01
Sep
We’re A Guy Station
How many times have you heard that line uttered in a strategic meeting for a Rock station? Many Rock... [more]
31
Aug
Where It’s At
"We have to go where the audience is. If people are hitting the iPad like crazy, or the iPhone or ot... [more]
30
Aug
A Question of Balance
Nearly 50 markets have joined the ranks of PPM, and as consultants, we continue to field questions e... [more]
27
Aug
The Coach’s Show – Part 2
In yesterday’s blog, we got some sage advice from one of radio’s best talent show coaches – Randy La... [more]
W.T.D.A. "60 in 60"
60 Digital Ideas In 60 Minutes
Download a PDF of the "60 In 60" presentation that outlines our best "60 in 60" ideas

"Goin' Mobile"

**NEW** See The Teaser Trailer

A new ethnographic / documentary research study from Jacobs Media and Arbitron that will debut at The Radio Show in September.    We've also posted more details about the session courtesy of Fred's interview with Women's Radio!
[click here for more]
Goin' Mobile

Don't Be A Jughead

Radio Lessons From Archie

What can this vintage comic book character teach radio about marketing and branding?
[click here for more]
Don't Be A Jughead

jacAPPS

Now Offering Android Apps

jacAPPS, our smartphone application division, has completed development of a radio app for Android and they are now available!
[click here for details]
jacAPPS Offers Android

the nation's leading rock radio consulting firm

When Rock radio innovates, Jacobs Media is there.  Fred Jacobs created the Classic Rock radio format on his kitchen table in 1983. Since then, Jacobs Media has grown to be American radio’s leading consultants - not just to Classic Rock stations - but to all Rock radio, Alternative radio, Public Radio, and brands that need to understand their specific consumer target. With a commitment to innovation and customized strategies, Jacobs Media keeps clients aware of new trends, using online polls, focus groups, and - now - as pioneers in modern ethnography, going beyond the numbers and observing real people in real life situations. Consulting. Research. Strategy. Jacobs Media.
All Access AppsAll Access Apps
First on the iPhone, and now on Android devices, our AllAccess apps keep radio pros in touch with the developments of the day.
[more]
jacAPPS in The New York TimesjacAPPS featured in The New York Times
jacAPPS was features in The New York Times article on the future of radio in the car and the future of mobile applications and their ability to carry existing broadcasting brands into this new frontier.
[more]
Local SchmocalLocal Schmocal
That singular experience you get when you listen to a great local station truly serving a community has become increasingly rare - but the value has not diminished.
[more]
iPad WalkthroughiPad Walkthrough
Fred Jacobs takes you on a hands-on tour of the new Apple iPad.
[more] [JacoBLOG]