the nation's leading rock radio
When Rock radio innovates, Jacobs Media is there. Fred Jacobs
created the Classic Rock radio format on his kitchen table in
1983. Since then, Jacobs Media has grown to be American radio’s
leading consultants - not just to Classic Rock stations - but
to all Rock radio, Alternative radio, Public Radio, and brands
that need to understand their specific consumer target. With a
commitment to innovation and customized strategies, Jacobs Media
keeps clients aware of new trends, using online polls, focus
groups, and - now - as pioneers in modern ethnography, going
beyond the numbers and observing real people in real life
situations. Consulting. Research. Strategy. Jacobs Media.
We don’t know of a stronger music stunt
than March Bandness. It’s a
pop-culture top-of-mind slam-dunk that gets bigger and better
every year. Check out our updated playbook
Lori Lewis' weekly memo on what's happening in the social space, and ways
for your station and personalities to take advantage of these great tools
Get your green on with our updated St.
Patrick's Day ideas & promotions.
Keeping Classic Rock Fresh
Growth requires a constant re-examination of your
approach to ensure that it is fresh, energetic, and compelling
suggestions for fighting for freshness