Many of us like to think we’re above those BuzzFeed quizzes that flood our News Feeds. We’re talking things like “What Kind Of Pizza Are You?” or “How Well Do You Remember The Lyrics To Your Favorite Spice Girls Songs?”
But the fact is that most people get sucked into these quizzes, and that includes the audience we aim to please each day.
Many people enjoy these timewasters, mainly because it’s what they are doing on Facebook in the first place killing time.
So why not be a cure for the fan boredom on Facebook and give them what they want in moderation of course. BuzzFeed has now opened up the ability for everyone to have more personalized fun with quizzes.
We took it for a test drive. Just wanted to know if this was something easy or too much work for the return. Turns out, it’s pretty simple and we thought “Which WKRP Personality Are You?” would be perfect since deep down, most of us secretly identify with one of those iconic characters.
As we started creating the quiz, per BuzzFeed’s suggestion, they wanted us to create the results first. So we did.
After that, we enlisted the help of the Greater Media Interactive corporate team. We wanted to get others involved, to make sure this quiz thing was something fun for other people to do, too, that it wasn’t just us having fun.
And they dug right in, created the questions and answers, and built out the quiz.
Those who pitched in include Digital Content Managers Troy Frisby and Erica Banas; Graphic Design interns Natalie Guido and Eva Randazz, along with the Director of Interactive Marketing, Jennifer Williams. Their takeaway is that while it only took 15 minutes to upload a quiz of four questions, the real investment in their time was crafting clever questions and answers.
And that’s the most important point.
Remember the creative is what gets shared not the fact that you built a quiz. Focus on the result because it will either be funny enough to prompt sharing (for reach and awareness) or they’ll just move on.
When you create a quiz, think about the results from the fans’ point of view. And be local. Some examples:
“Which (Station) Personality Are You?”
How Well Do You Know (Station)?” (Come up with fun historical knowledge)
Think of your community, the nuances, even your radio station fans explore everywhere you could go with this locally.
The ideas are limitless.
Be sure not to use images you don’t own.
