A couple of weeks ago, I hosted a webinar in which I showed you how you could use a Content Marketing strategy to build and engage your station’s audience. To recap, here are the steps in a Content Marketing strategy:
- Create online content that is easy to share on social media, find in search engines, and talk about on the air.
- Use those three channels to promote your content and draw traffic back your website.
- Once people are on your website, encourage them to “convert” by completing a goal (such as streaming the station, signing up for the email list, or entering a contest).
- Regularly review your online analytics to see what’s working and adjust course.
In the course of that webinar, I explained that Content Marketing is not just a broadcasting strategy; in fact, any organization looking to build up a fanbase, following, or customer list could use it.
This means that radio stations can use Content Marketing on both sides of the building — programming and sales. In fact, there are three different ways that radio stations can use Content Marketing:
- Programming departments can use a Content Marketing strategy to attract listeners.
- Sales departments can use Content Marketing to generate sales leads.
- Sales departments can also design and execute content marketing strategies to help their clients attract customers.
While my first webinar focused largely on the way radio programmers can grow their audiences with Content Marketing, this one will shows you how radio Sales departments can use a Content Marketing strategy to find new clients for the station.
In this webinar, I show you how to use Content Marketing to not only generate sales leads, but to nurture and score those leads as well. (If you don’t know what those terms mean, be sure to attend.) This website is designed for General Managers, Sales Managers, salespeople, and webmasters.
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